Kias organic greens franchise system
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Transcript of Kias organic greens franchise system
Table of Contents
Law of Supply and DemandTarget MarketMarket Analysis
Marketing and DistributionFinance
Production ProjectionsWhat Organic Means?
Key Principles of Organic FarmingScope of Work
Biblical Principles of Sowing from Mark 4:3-8 How Can We Start?
Table of Contents
Invest in Organic FarmingMonthly Projected Revenue
Monthly Operational Expense Return on Investment
Let's do Organic FarmingContact UsOur Stores
Production
MarketDemand
Law of Supply and Demand
Zero to low production result to no products available or products shortage in the market
Scenario 1
Production
MarketDemand
Scenario 2
High production result to over supply of products available thus high cost of production to meet the market demand
Law of Supply and Demand
Production MarketDemand
Scenario 3
A perfect balance of production and demand which result to satisfaction of both.
Law of Supply and Demand
Target Market
Local Population of City like Davao City
Davao City (Cebuano: Dakbayan sa Dabaw, Filipino: Lungsod ng Dabaw, Malay: Kota Davao, Spanish: Ciudad de Dávao) is a city on Mindanao, Philippines. As of the 2010 census, it had a population of 1,449,296 people, making it the fourth-most-populous city in the Philippines and the most populous in Mindanao.[4] It is the center of Metro Davao, the third most populous metropolitan area in the Philippines (as of 2010 Census with a population of 2.26 million, after Metro Manila's 11.86 million and Metro Cebu's 2.55 million). With a total land area of 2,444 square kilometers,[2] the city is the largest in the country in terms of land area.
Source: https://en.wikipedia.org/wiki/Davao_City
Market Analysis
Davao City, Mindanao has a population of 1.4M approximately and our target market by percentage segmentation is 1% gives us a potential captured market of 14,000 buyers in Davao alone.
Marketing and Distribution
From Organic Farming, distribution and retail handling for each target supermarkets (i.e. Sm Ecoland, Sm Lanang, Robinsons Abreeza, Gmall, Nccc Maa, S&R, Savemore Bangkal, Savemore Bajada)
Institutional orders like Italiannis is not included in our demand analysis
Finance
Demand Projection
For every person with 100gms consumption twice a week for the Wednesday and Saturday market as people visit supermarket and groceries twice a week to look for fresh vegetables. Their Consumption specially for those health conscious multiply by 14000 people Target market equals to 2800kgs of organic lettuce.
1,400,000 people x 1% target market = 14,000
Two times a week delivery to market on Wednesdays and Saturdays
That each person consumes at least 100gms each purchase
Finance
2800kgs x P100.00 = 280000.00 projected revenue per month
For every 1kg of Lettuce the company will buy it from the growersamounting to P100.00 per kilo organic lettuce.
That each person buy 2X a week of 100gms. = 200gms
14,000 target market buys 200gms of lettuce = 2800kgs
Finance
2800kgs x P100.00 = 280000.00 projected revenue per month
For every 1kg of Lettuce the company will buy it from the growersamounting to P100.00 per kilo organic lettuce.
That each person buy 2X a week of 100gms. = 200gms
14,000 target market buys 200gms of lettuce = 2800kgs
Finance
For every square foot of soil can produce 15kgs of lettuce per year
Sales Projection:
Each soil be measures 1 meter by 8 meters
1m
8m
Equivalent to feet 3.28084 x 8m = 26.24 Equivalent to feet 3.28084 x 1m = 3.28
FinanceSales Projection:
1m
8m
Equivalent to feet 3.28084 x 8m = 26.24 Equivalent to feet 3.28084 x 1m = 3.28
26.24 x 3.28 = 86.06kgs lettuce produced86.06 x P100.00 = P8606 per month
P8606 x 12mos = P103,272.00 per year per bed
FinanceSales Projection:
1m
8m
Since we need to meet the demand we need to produce 2800kgs of lettuce each month
Each bed can produce 86.06kgs of lettuce over 2800kgs per month
So we need to produce 32-33 beds in order to meet the market demand
Each bed earnings is P8606.00 x 33 beds = P283998.00
Bed Projections
86.06 86.06 86.06 86.06 86.06 86.06
86.0686.06 86.06 86.06 86.06 86.06 86.06 86.06 86.06 86.06
86.06
258.18 258.18 258.18 258.18 258.18 258.18 258.18 258.18 258.18 258.18
86.06 86.06 86.06 86.06
86.06 86.06 86.06 86.06 86.06 86.06 86.06 86.06 86.06
Entrance
Entrance
Total Capacity of lettuce produce 3442.4kgs
Where Demand and Supply Met?
Total Produce2839.98 kgs Total Demand
2800 kgs
Yes!!!
Means growers
is Happy
The Market and the Growers
is happy
Where Demand and Supply Met?
Total Produce
2839.98 kgs
Per year
Total Demand
2800 kgs
Per month
No
Means growers
is happy
The consumer isexcited to buy
and the growers is much more
happier to deliver
But producers are much more happy because of greater demand
The company is much more happierTo provide produce to market who are excitedTo buy our products
Law of supply and demand ratio is 1:12
Are you sold out to be a Grower / Producer of Organic Farming?
What Organic Means?
1. a. Chiefly Biol. The development or coordination of parts (of the body, a body system, cell, etc.) in order to carry out vital functions; the condition of being or process of becoming organized (ORGANIZED adj. 1). Also: the way in which a living thing is organized; the structure of (any part of) an organism.
Source: https://orgtheory.wordpress.com/2007/07/13/organization-etymology-and-origins/
- Which means a natural way of development, coordination and organization
Superman? Is he organized?
Look out for his under wear?
Later on superman realize that he need to be organized
Same thing with the way we practice farming
- Organizing our farm is not easy but it's possible
- When we unlearn and learn again and put to practice the new and right way to do farming
- When we learn to become humble and to accept that in order for us to succeed in life is to serve others not others serving us
- When we begin to re-learn the discipline to serve
- Organic farming is a discipline to become organize
- It is like a discipline of a Japanese master to his protégé
Key Principles of Organic Farming
It's like Mr. Miyagi and Daniel in Karate Kid
Its a holistic approach to totality of Organic Farming
- Its a discipline of waking up early and tilling the land- Its a discipline of collecting produce and shred them
- Its a discipline of watering the produce
- Its a discipline of preparing the garden bed- Its a discipline of planting seeds- Its a discipline of treating each seedling as your own- Its a discipline of setting up nursery- Its a discipline of setting up kindergarten- Its a discipline of walking throughout your garden area back and forth monitoring your produce
- Its a discipline of preparing your own compost
Key Principles of Organic Farming
Scope of Work
We share you how to till the land
3 “Listen! A farmer went out to sow his seed. 4 As he was scattering the seed, some fell along the path, and the birds came and ate it up. 5 Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow. 6 But when the sun came up, the plants were scorched, and they withered because they had no root. 7 Other seed fell among thorns, which grew up and choked the plants, so that they did not bear grain. 8 Still other seed fell on good soil. It came up, grew and produced a crop, some multiplying thirty, some sixty, some a hundred times.” Mark 4:3-8
Source: https://www.biblegateway.com/passage/?search=Mark%204&version=NIV
Biblical Principles of Sowing from Mark 4:3-8 5 Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow.
- We filter and remove rocks from the soil
But when the sun came up, the plants were scorched, and they withered because they had no root.
- We put shades to our produce and we transfer grown Seedling to the bed so that it can deeply rooted to a good soil
7 Other seed fell among thorns, which grew up and choked the plants, so that they did not bear grain.
- We filter the soil using screens so that thorns and small rocks will not affect the produce growth
8 Still other seed fell on good soil. It came up, grew and produced a crop, some multiplying thirty, some sixty, some a hundred times.”
These are our goal in organic farming, that each crop will “Grow and multiply by thirty, sixty and hundred times”
Biblical Principles of Sowing from Mark 4:3-8
Prepare Compost coming from natural fruits and leaves within the area
Scope of Work
Composting
Primary Equipment Needed to be use in shredding compost
Scope of Work
Shredder for Compost Preparation
Create Soil Bed for the seedlings
Soil Bed Preparation
Scope of Work
Plant SeedsScope of Work
We transfer seedlings from kindergarten to soil bed to fully grow
We water and manage the seedlings as they grow
Scope of WorkCrop Management
We watch them grow
-Preparation -Organization
-Shading-Set-up
-Soil check-up / Treatment-Soil bed preparation-Transfer and planting of products
Nursery Kindergarten Soil Bed
- Organizing our farm is not easy but it is possible
-Implementation
-Training & Mentoring
- When we unlearn and learn again and put to practice the new and right way to do farming
Scope of Work
How Can We Start?
Invest in Organic Farming
Investment or Capital Expenditure: P 400,000.00
Which includes the following:- Construction of Nursery and Kindergarten for various vegetables (50sqm)- Materials to be use: Fishing net; Bamboos; for construction of Green House- Shredder 3hp- Management and Administrative related expenses
50% Down payment upon signing the contract 25% Upon execution25% Remaining
Monthly Projected Revenue
2800kgs @ 25% 700kgs x P100.00 70,000.002800kgs @ 50% 1400kgs x P100.00 140,000.002800kgs @ 75% 2100kgs x P100.00 210,000.002800kgs @ 100% 2800kgs x P100.00 280,000.00
Monthly Operational Expense
P246.00 x 26days x 2personnel
12792.00Labor Cost:
Capital Expenditure: Investment spread over 24 months
16667.00
Total Opex 29459.00
Return on Investment
2800kgs @ 25% 700kgs x P100.00 = 70,000.00
P246.00 x 26days x 2personnel
12,792.00Labor Cost:
Capital Expenditure: Investment spread over 24 months
16,667.00
Scenario1
ROI: 400000 / 40451.00 = 9-10 mos
40,451.00
Return on Investment
P246.00 x 26days x 2personnel
12,792.00Labor Cost:
Capital Expenditure: Investment spread over 24 months
16,667.00
Scenario2
ROI: 400000 / 110541.00 = 3-4 mos
110,541.00
2800kgs @ 50% 1400kgs x P100.00 = 140,000.00
Note: We use lettuce crop as a point of discussion to give you a picture but each crop have different growing stages
Return on Investment
P246.00 x 26days x 2personnel
12,792.00Labor Cost:
Capital Expenditure: Investment spread over 24 months
16,667.00
Scenario3
ROI: 400000 / 180541.00 = 2-3 mos
180,541.00
2800kgs @ 75% 2100kgs x P100.00 = 210,000.00
Note: benchmark starts after development of Organic Farming within 6mos. Then we measure ROI
We finished our part of the presentation the decision is yours
Let's make a difference in our lives and in the lives of othersLet's do Organic Farming!
Our Stores
SM North, Megamall, Hypermart, Aura, The Fort, San Lazaro, City Hall, Manila, Sucat, Las Pinas, Southmall, Festival Mall, Sta Mesa
Our Stores
Rustans- Corinthians Subdivision- Shopwise- Glorietta- Power Plant- San Antonio- Alabang Village
- Makati Supermart- Cash & Carry- Unimart
- Makati Supermart- Cash & Carry- Unimart
Others: Makati Supermart, Cash & Carry, Unimart, Saturday Market, Salcedo Village, Valle Verde 1-6, Pasig City
Our Stores
SM- North- Megamall- Hypermart- Aura, The Fort- San Lazaro- City Hall, Manila- Sucat- Las Pinas- Southmall- Festival Mall- Sta Mesa
Robinsons
- Burgos Circle, Global City- Eastwood- Magnolia, Aurora Boulevard
- Makati Supermart- Cash & Carry- Unimart
Rustans- Corinthians Subdivision- Shopwise- Glorietta- Power Plant- San Antonio- Alabang Village
- Saturday Market, Salcedo Village- Valle Verde 1-6, Pasig City
Contact Us
Globe : 0915-9619181Smart : 0920-9230250Sun : 0925-7383777
Contact Numbers:
[email protected] Address:
Website:http://www.kiasorganicgreens.com/
Welcome Aboard