1  

Influencing  Customer  Purchasing  Decision  

2  

Online  Retailers  Know  Everything  

3  

Brick  &  Mortar?  

4  

80%  Showrooming  

In-­‐store  shopping  $2.9T

5  

Foot  Traffic  !  AcNonable  Info    

6  

Collect,  Connect  &  Convert  

7  

Case  Study  –  Amusement  Park  Heatmap  

8  

Case  Study  –  Amusement  Park  Food  Cart  

9  

Social  WiFi  Login  

-­‐  Age  -­‐  Average  age  of  visitors  

-­‐  Number  in  park  

-­‐  #  Nmes  seen  in  park  -­‐  First-­‐Nme  visitor?  

-­‐  Regular  visitor?  

-­‐  EducaNonal  level  -­‐  Employed?  

-­‐  FuncNon?  

-­‐  Season-­‐pass  holder  -­‐  First  Nme  season  pass  holder?  

-­‐  Renewal?  

10  

Case  Study  –  Crowd  Control  

11  

Case  Study  –  Popular  Mall  

12  

OperaNonal  Efficiency  

13  

Use  Showrooming  as  an  Advantage  

14  

Worldwide  TracNon  

15  

Business  Model  

$100/Access  Point  per  month  

$3M ! $13M ! $41M

16  

 Cyrus  Shahabi,  Ph.D.  –  Advisor  to  Kiana  Analy9cs,  Big  Data  Professor  USC    

 Klaus  ten  Hagen,  Ph.D.  –  Engineering  /  Founder  

 SebasNan  Andrea`a  –  Marke9ng  /  Alliances/  Founder  

 Nader  Fathi  –  CEO  and  Founder  

Team    

 Chief  Privacy  Officer – Advisor to Kiana Analytics  

17  

CompeNNve  Advantage  

Worldwide  

Channel  

Patents  

Big  Data  

Experts  

Momentum  

No  App  

18  

"  Fast  growing  market  

"  Team  that  can  deliver  

"  Sales  channel  in  place  

"  Paying  Customers  

"  40%  matched  by  German  TechnoGrowth  fund    

Raising  $1.5m  

19  

Nader  @  KianaAnaly;cs.com