KIA MOTORS AMERICA, INC. - ACB -...

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January 27, 2011 To: All Kia Dealers Attn: Dealer Principal/General Manager/ Parts & Service Managers RE: 2011 Parts & Service Advertising Support Programs (DAS & RMF) Kia Motors America is pleased to announce two exciting dealership parts and service advertising support programs for 2011. As John Crowe announced at the National Dealer Meeting in Las Vegas back in October, beginning February 1, 2011, dealers will be able to utilize their Dealer Advertising Support (DAS) funds for reimbursement of eligible parts and service marketing. DAS was previously limited to dealer reimbursement for new vehicle advertising only. However, Kia recognizes the positive impact that parts and service marketing can have on supporting your dealership’s overall operations and future vehicle sales. Customers that are loyal to your Service Department are more likely to return for customer pay and re-purchase their next Kia from your dealership. Therefore, the choice is now yours as to how to best utilize your DAS funds. Attached are the program guidelines. Eligible advertising will include approved parts and service retail and wholesale ads, parts and service marketing programs, and parts and service merchandising materials. Fixed Operations DAS expenditures will be reimbursed at the same dollar for dollar DAS rate as new vehicle advertising. Also new for 2011, is the addition of Fixed Operations Regional Marketing Funds. These funds are separate and distinct from any new vehicle marketing funds you may have available to you. These funds are intended to support special dealership parts and service advertising programs. Dealer fund allocations are based on potential program impact and are at the discretion of your Regional Parts & Service Manager. Your DPSM will review the details with you. Eligible advertising costs for approved parts and service retail and wholesale ads, parts and service marketing programs, and parts and service merchandising materials will be reimbursed at a rate of 50% for all approved Fixed Operations RMF claims. It is the dealer’s sole responsibility for submitting reimbursement claims against either their DAS or RMF program account. Dealer claim submissions against either program are to be submitted to The Advertising Checking Bureau (ACB), using one of the program specific claim forms . All reimbursement claim forms, along with claim submission details for each of these separate programs, are available on ParaNet and Kdealer.net KIA MOTORS AMERICA, INC. Corporate Headquarters 111 Peters Canyon Rd. Irvine, CA 92606 TEL: (949) 468-4800 FAX: (949) 468-4905

Transcript of KIA MOTORS AMERICA, INC. - ACB -...

January 27, 2011 To: All Kia Dealers Attn: Dealer Principal/General Manager/ Parts & Service Managers RE: 2011 Parts & Service Advertising Support Programs (DAS & RMF) Kia Motors America is pleased to announce two exciting dealership parts and service advertising support programs for 2011. As John Crowe announced at the National Dealer Meeting in Las Vegas back in October, beginning February 1, 2011, dealers will be able to utilize their Dealer Advertising Support (DAS) funds for reimbursement of eligible parts and service marketing. DAS was previously limited to dealer reimbursement for new vehicle advertising only. However, Kia recognizes the positive impact that parts and service marketing can have on supporting your dealership’s overall operations and future vehicle sales. Customers that are loyal to your Service Department are more likely to return for customer pay and re-purchase their next Kia from your dealership. Therefore, the choice is now yours as to how to best utilize your DAS funds. Attached are the program guidelines. Eligible advertising will include approved parts and service retail and wholesale ads, parts and service marketing programs, and parts and service merchandising materials. Fixed Operations DAS expenditures will be reimbursed at the same dollar for dollar DAS rate as new vehicle advertising. Also new for 2011, is the addition of Fixed Operations Regional Marketing Funds. These funds are separate and distinct from any new vehicle marketing funds you may have available to you. These funds are intended to support special dealership parts and service advertising programs. Dealer fund allocations are based on potential program impact and are at the discretion of your Regional Parts & Service Manager. Your DPSM will review the details with you. Eligible advertising costs for approved parts and service retail and wholesale ads, parts and service marketing programs, and parts and service merchandising materials will be reimbursed at a rate of 50% for all approved Fixed Operations RMF claims. It is the dealer’s sole responsibility for submitting reimbursement claims against either their DAS or RMF program account. Dealer claim submissions against either program are to be submitted to The Advertising Checking Bureau (ACB), using one of the program specific claim forms. All reimbursement claim forms, along with claim submission details for each of these separate programs, are available on ParaNet and Kdealer.net

KIA MOTORS AMERICA, INC. Corporate Headquarters 111 Peters Canyon Rd. Irvine, CA 92606 TEL: (949) 468-4800 FAX: (949) 468-4905

The 2011 Parts & Service Dealer Advertising Support (DAS) program and the 2011 Fixed Operations Regional Marketing Fund (RMF) program guidelines are available on both ParaNet and Kdealer.net. The combination of these two exciting advertising support programs provides total marketing assistance to help you maximize your fixed operations potential. Learn more about both programs from your District Parts & Service Manager or on Kdealer.net Sincerely, Greg Silvestri Director, Service Operations DISTRIBUTION LIST:

• All Kia Dealerships o Electronic via WebDCS o 2 copies via US Postal

Dealer Principal/General Manager and Service/Parts Manager • Kia Regional Offices

o Electronic via WebDCS • Kia Corporate Office

o Electronic via Email

2011 PARTS & SERVICE DEALER ADVERTISING SUPPORT PROGRAM (DAS Funding)

PROGRAM TIMELINE The 2011 Dealer Advertising Support (DAS) Program -- Parts & Service, helps support Kia dealership parts & service advertising placed from February 1, 2011 through January 31, 2012. PROGRAM GUIDELINES RULES Kia Motors America (KMA) will allow dealers to submit a DAS claim form for eligible parts & service advertising costs. Dealers are not to combine their sales reimbursement requests (DAS or RMF) on the same forms as any service and parts claim. Please use a separate Parts & Service (P&S) DAS claim form for parts and service claims. One claim form, submitted per month for parts and service activities, has spacing provided for multiple reimbursement requests (see sample on page 5). KMA will reimburse Kia dealer’s advertising costs for approved parts and service retail and wholesale ads, parts and service marketing programs, and parts and service merchandising materials at the same dollar for dollar DAS rate as new vehicle advertising. KMA’s reimbursement will not exceed the balance of the dealer’s DAS account. The primary purpose of the advertisements must be to increase the sale of Kia Service, Kia Genuine Parts and/or Kia Genuine Accessories to Kia owners and/or wholesale accounts. Kia Genuine Parts and Service must be clearly identified and ads must be separate from non-Kia products and services. The un-modified Kia logo and brand name must be used and appear prominently in the Ad. Advertising must contain an approved Kia Signature logo. (Available at the Kia Online Ad Planner at http://adplanner.kia.com). All non graphic based advertisements must mention Kia Genuine Parts, Kia Genuine Service, or Kia Genuine Accessories. Verification of advertising rates and circulation must be provided. Appropriate documentation for all ads must be submitted (see “How to Submit Your Claim”, page 3). Kia dealers assume the responsibility that their ads comply with applicable laws, rules and regulations. It is in the dealer’s best interest to consult a qualified legal expert concerning the legality of their advertising. Kia Motors America, Inc. (KMA) shall not be responsible for any dealer advertising, including without limitation, any dealer’s use of or advertising using any Kia Fixed Ops Ad Creator or other KMA advertising materials. By submitting any claims for advertising funds reimbursement through this program, you agree to indemnify, defend and hold harmless Kia Motors America from any and all claims arising out of any of your advertising or use of KMA advertising materials. ELIGIBLE MEDIA RETAIL & WHOLESALE

A) Kia Owner Retention Experience (KORE Service Reminder Program) B) Customer Direct Marketing (Mail, Email, Text & Phone) C) Media Marketing (Newspaper, Penny Savers, Radio, TV & Cable) D) KMA Endorsed Programs (see below for listing) E) New Owner Appreciation Events (Meeting materials & promotional items) F) KMA Sponsored Multi-Dealer Regional Wholesale Advertising G) General Wholesale Marketing (includes outside sales agents)

CLAIM SUPPORT DOCUMENTATION Each DAS claim submission must be accompanied by the appropriate documentation as outlined in “How to Submit Your Claim”, page 3. Some media types require additional “support” documentation as listed below:

KIA OWNER RETENTION EXPERIENCE PROGRAM (KORE)

o KMA will provide a monthly data file directly to ACB, listing individual dealer participation program costs on dealer’s behalf.

o Dealers are required to submit ONLY a completed P&S DAS claim form using normal claims submission process. List the media name as KORE, the activity date, the costs, and the media code as “A”.

Note: Dealers are encouraged to visit Kia’s Owner Retention Experience Program (KORE) at www.KOREprogram.com or contact One Command at (877) 334-9119 for Kia Service Reminder Program details. CUSTOMER DIRECT MARKETING

o Mail, Email, Text Messaging, and Phone Scripts. Original copy of the entire mailing. Certification of Postage from U.S. Postal service with USPS date stamp A clear copy of the printer’s or publication’s invoice. The invoice must contain the contract date, run

date, and net cost of the Advertisement. (Statement bills or agency bills do not qualify) A clear copy of the invoice reflecting itemized costs, number of calls made or text/emails sent with

dates of activities. A notarized copy of any phone script/text message. A sample copy of the email. New laws & government restrictions may apply to electronic advertising.

Note: All email marketing must include proof of a Privacy Statement link and an “Unsubscribe” or “Opt Out” link. MEDIA MARKETING

o Newspaper, Penny Savers, Radio, TV & Cable. Original full-page tear sheet that includes the publication name and run date. A clear copy of the script from the station stamped with the Association of National Advertisers (ANA),

Radio Advertising Bureau (RAB) or Cable Advertising Bureau (CAB) certification. A clear copy of the invoice from the publication/studio/station reflecting contract date, run date, and net

cost of the advertisement.

Note: Production fees, statement bills or agency bills do not qualify and will not be accepted. KMA ENDORSED PROGRAMS

o Fixed Ops Ad Creator, Every Visit Counts (Dealer Product Services), Accessories Advantage (Insignia), Parts eStore (TradeMotion).

KMA will provide a monthly data file directly to ACB, listing individual dealer participation program costs on dealer’s behalf.

Dealers are ONLY required to submit a completed P&S DAS claim form using normal claims submission process. List the media name as the program name, the activity date, the costs, and the media code as “D”.

NEW OWNER APPRECIATION EVENTS

o Documentation for reimbursement must include a listing of all customer attendants (including VINs), a copy of the advertisement and/or mailer, invoices for all ads, promotional materials, displays and supplies.

Note: Periodically KMA Service will provide funding for these types of activities. During this time period claims cannot be accepted for reimbursement through both KMA Service and DAS funding. KMA SPONSORED MULTI-DEALER REGIONAL WHOLESALE ADVERTISING

o FenderBender, Collision Experts, Auto Body News, Parts & People. KMA will provide a monthly data file directly to ACB, listing individual dealer participation program

costs on dealer’s behalf. Dealers are ONLY required to submit a completed P&S DAS claim form using normal claims

submission process. List the media name as the publication name, the activity date, costs, and the media code as “F”.

GENERAL WHOLESALE MARKETING

o General Wholesale Marketing Original full-page tear sheet and publication cover for each insertion that includes the publication

name and run date. A clear copy of the publication’s invoice. The invoice must contain ad size, contract date, run dates,

and net cost of the advertisement. (Statement bills or agency bills do not qualify) A copy of sales agent invoice, mail piece, advertisement, line card handout or contact summary.

OBTAINING PRIOR-APPROVAL Prior approval requests for DAS support are at the sole discretion of the dealership and must be submitted to The Advertising Checking Bureau (ACB) prior to the event date. ACB will perform prior-approval review of ad content only. Final project approval is not performed until the actual claim has been submitted. Note: All prior-approval submissions to ACB are subject to a $10.00 fee (for each individual piece reviewed), automatically deducted from dealers available DAS funds. If prior approval is needed, email or FAX a completed P&S DAS Prior-approval form, along with all documentation to be reviewed to: Email: [email protected]           FAX: 602-507-4594 Once approved, dealers will receive a prior approval code that will need to be included along with the claim reimbursement submission. A completed copy of the P&S DAS Claim Form (available on ParaNet) is also required for all claim submissions. GRAPHIC STANDARDS An approved Kia Logo must be included in all graphics based advertisements and merchandising materials (visit http://adplanner.kia.com for a complete listing of approved Kia logos). All dealers must follow the Kia Brand/Tagline Guidelines which are also available at (http://adplanner.kia.com). CLAIM PROCESSING & REIMBURSEMENT Advertising Checking Bureau (ACB) will perform the program management, auditing and billing. HOW TO SUBMIT YOUR CLAIM

1. Print and complete (1) P&S DAS Claim Form, one per month requested, for all eligible advertising activities (form available on ParaNet). Multiple claims (line items) can be submitted on a single Parts & Service DAS Claim Form.

2. Attach all support documentation required for each monthly DAS advertising claim. 3. Retain a copy of all submitted claim documentation for your records. 4. Send the original claim form, invoices, and required support documentation to the Advertising Checking

Bureau (ACB).

Note: Fax submissions are not accepted. Claims must be submitted to ACB no later than March 30th, 2012. WHERE TO SUBMIT YOUR CLAIM All completed claims are to be submitted to ACB at the following address:

The Advertising Checking Bureau Kia DAS Parts & Service Program 1919 W. Fairmont Drive, Suite 7

Tempe, AZ 85282 Or:

P.O. Box 52118 Phoenix, AZ 85042

RESTRICTIONS The following program restrictions apply and must be excluded from DAS parts & service advertising and marketing claims:

o Marketing to non-Kia owners o Ads containing Sales and/or F&I department advertisements and information o Ads containing references to servicing Makes or Models other than Kia o Ads containing brands other than Kia or non-Kia products o Advertising claims that contain non-recommended services & products as listed in the Kia Service Policies and

Procedures Manual o Personal dealership websites and/or hosting expenses o Mailing list acquisitions, agency commissions, or station production charges o Kia Recall campaigns and/or notices

Kia Motors America CAN NOT reimburse the cost of Kia dealership recall campaign follow-up mailers. The Driver’s Privacy Protection Act of 1994 (DPPA) prohibits the use of recall campaign lists for marketing purposes.

Note: KMA reserves the right to deny or chargeback any reimbursement for advertisements that do not, in the opinion of KMA, meet the standards set forth in these guidelines. Reimbursement does not constitute approval or a representation that the advertising has been found by KMA or its auditors to comply with state or federal laws. KMA is not responsible for legal clearance or advertising content. KMA reserves the right to revoke or amend this program at any time without prior written notice. KMA reserves the right to audit any dealer’s DAS – Parts & Service submissions, even after reimbursement from KMA. In the event of an audit, Kia dealers must provide the documents requested by KMA’s auditors upon request in a timely fashion. KMA reserves the right to disqualify from the DAS program, without limitation, any dealer who submits false or fraudulent information or who otherwise fails to comply with these rules.

Provide Pre-Approval No. and Attach Notice:

Claim No.

This form is for DAS claim requests for parts & service advertisementreimbursements only. Please complete the information listed belowusing one form for multiple reimbursement requests. Dealers areasked to limit submissions to one claim form per month.

Dealer Name: Claim Date:

Dealer Code: FAX: Telephone:

Dealer Contact: Email:

KMA UseActivity ApprovedCosts Amount

CODE(See below)

PARTS AND SERVICE ADVERTISING SUPPORT (DAS FUNDING)

DEALER INFORMATION

ActivityDate

ADVERTISING REIMBURSEMENT CLAIM FORM

Dealer Completes These Columns Only

Media Name/Description

PARTS AND SERVICEDAS FUND CLAIMS ONLY:

NOTE: YOU MUST INCLUDE THE NECESSARY BACK-UP DOCUMENTATION LISTED ON PAGE 2 AS SUPPORT FOR YOUR CLAIM.

CODEA Kia Owner Retention Experience (KORE Service Reminder Program)B Customer Direct Marketing (Mail, Email, Text, and Phone)C Media Marketing (Newspaper, Pennyshopper, Radio, TV, Cable)D KMA Endorsed Programs (Program must be listed in P&S DAS Rules)E New Owner Appreciation Event (Meeting materials and promo items)F Kia Sponsored Multi-Dealer Regional Wholesale AdvertisementsG General Wholesale Marketing (includes outside sales agents)

PARTS & SERVICE MARKETING ACTIVITY DESCRIPTIONS

Overnight Mail Address: ACB, 1919 W. Fairmont Drive, #7, Tempe, AZ 85282MAIL TO: The Advertising Checking Bureau, Inc., P.O. Box 52118, Phoenix, AZ 85072 (with documentation)

CLAIM TOTAL

SIGNATURE

2011 FIXED OPERATIONS REGIONAL MARKETING FUND PROGRAM (P&S RMF Fund)

PROGRAM TIMELINE The 2011 Fixed Ops Regional Marketing Funds (RMF), help support Kia dealership parts & service advertising placed from January 1, 2011 through December 31, 2011. PROGRAM GUIDELINES RULES Kia Motors America (KMA) will reimburse Kia dealer’s advertising costs for approved parts and service retail and wholesale ads, parts and service marketing programs, and parts and service merchandising materials at a rate of 50%. KMA’s reimbursement will not exceed the balance of the dealer’s Fixed Operations RMF account. Dealer fund allocations are at the discretion of your Kia Regional Office. Dealers requesting Fixed Operations RMF funding should review advertising plans and request support through their District Parts and Service Manager or Regional Office. The primary purpose of the advertisements must be to increase the sale of Kia Service, Kia Genuine Parts and/or Kia Genuine Accessories to Kia owners and/or wholesale accounts. Kia Genuine Parts and Service must be clearly identified and ads must be separate from non-Kia products and services. The un-modified Kia logo and brand name must be used and appear prominently in the Ad. Advertising must contain an approved Kia Signature logo. (Available at the Kia Online Ad Planner at http://adplanner.kia.com). All non graphic based advertisements must mention Kia Genuine Parts, Kia Genuine Service, or Kia Genuine Accessories. Verification of advertising rates and circulation must be provided. Appropriate documentation for all ads must be submitted (see “How to Submit Your Claim”, page 3). Kia dealers assume the responsibility that their ads comply with applicable laws, rules and regulations. It is in the dealer’s best interest to consult a qualified legal expert concerning the legality of their advertising. Kia Motors America, Inc. (KMA) shall not be responsible for any dealer advertising, including without limitation, any dealer’s use of or advertising using any Kia Fixed Ops Ad Creator or other KMA advertising materials. By submitting any claims for advertising funds reimbursement through this program, you agree to indemnify, defend and hold harmless Kia Motors America from any and all claims arising out of any of your advertising or use of KMA advertising materials. ELIGIBLE MEDIA RETAIL & WHOLESALE

Kia Owner Retention Experience (KORE Service Reminder Program) Customer Direct Marketing (Mail, Email, Text & Phone) Media Marketing (Newspaper, Penny Savers, Radio, TV & Cable) KMA Endorsed Programs (see below for listing) New Owner Appreciation Events (Meeting materials & promotional items) KMA Sponsored Multi-Dealer Regional Wholesale Advertising General Wholesale Marketing (includes outside sales agents)

Note: Kia will provide Fixed Ops RMF support (based on dealers allocation of funds) for only those service reminder programs administered by Car People Marketing, Dealer Product Services, DME Automotive, Peak Performance, Planned Maintenance, & TVI until June 30, 2011. After that date, NO service reminder programs will be eligible for Kia Fixed Ops RMF support. Dealers are encouraged to visit Kia’s Owner Retention Experience (KORE) Program at www.KOREprogram.com or contact One Command at (877) 334-9119 for Kia Service Reminder Program details.

CLAIM SUPPORT DOCUMENTATION Each Fixed Ops RMF claim submission must be accompanied by the appropriate documentation as outlined in “How to Submit Your Claim”, page 3. Some media types require additional “support” documentation as listed below:

KIA OWNER RETENTION EXPERIENCE PROGRAM (KORE)

KMA will provide a monthly data file directly to ACB, listing individual dealer participation program costs on dealer’s behalf.

Dealers are required to submit ONLY a completed Fixed Ops RMF claim form using normal claims submission process. Please list the media name as KORE, the activity date, the costs, and the media code as “A”.

Note: Dealers are encouraged to visit Kia’s Owner Retention Experience Program (KORE) at www.KOREprogram.com or contact One Command at (877) 334-9119 for Kia Service Reminder Program details. CUSTOMER DIRECT MARKETING

Print Advertising, Email, Text Messaging, and Phone Scripts. Original copy of the entire mailing. A clear copy of the printer’s or publication’s invoice. The invoice must contain the contract date, run date, and

net cost of the Ad. (Statement bills or agency bills do not qualify) A clear copy of the invoice reflecting itemized costs, number of calls made or text/emails sent with dates of

activities. A notarized copy of any phone script/text message. A sample copy of the email. New laws & government restrictions may apply to electronic advertising.

Note: All email marketing must include proof of a Privacy Statement link and an “Unsubscribe” or “Opt Out” link. MEDIA MARKETING

Newspaper, Penny Savers, Radio, TV & Cable. Original full-page tear sheet that includes the publication name and run date. A clear copy of the script from the station stamped with the Association of National Advertisers (ANA), Radio

Advertising Bureau (RAB) or Cable Advertising Bureau (CAB) certification. A clear copy of the invoice from the publication/studio/station reflecting contract date, run date, and net cost of

the advertisement.

Note: Production fees, statement bills or agency bills do not qualify and will not be accepted. KMA ENDORSED PROGRAMS

Fixed Ops Ad Creator, Every Visit Counts (Dealer Product Services), Accessories Advantage (Insignia), Parts eStore (TradeMotion).

KMA will provide a monthly data file directly to ACB, listing individual dealer participation program costs on dealer’s behalf.

Dealers are ONLY required to submit a completed Fixed Ops RMF claim form using normal claims submission process. List the media name as the program name, the activity date, the costs, and the media code as “D”.

NEW OWNER APPRECIATION EVENTS

Documentation for reimbursement must include a listing of all customer attendants (including VINs), a copy of the advertisement and/or mailer, invoices for all ads, promotional materials, displays and supplies.

Note: Periodically KMA Service will provide funding for these types of activities. During this time period claims cannot be accepted for reimbursement through both KMA Service and Fixed Ops RMF funding.

KMA SPONSORED MULTI-DEALER REGIONAL WHOLESALE ADVERTISING

FenderBender, Collision Experts, Auto Body News, Parts & People. KMA will provide a monthly data file directly to ACB, listing individual dealer participation program costs on

dealer’s behalf. Dealers are ONLY required to submit a completed Fixed Ops RMF claim form using normal claims submission

process. List the media name as the publication name, the activity date, costs, and the media code as “F”.

GENERAL WHOLESALE MARKETING

General Wholesale Marketing Original full-page tear sheet and publication cover for each insertion that includes the publication name and

run date. A clear copy of the publication’s invoice. The invoice must contain ad size, contract date, run dates, and

net cost of the advertisement. (Statement bills or agency bills do not qualify) A copy of sales agent invoice, mail piece, advertisement, line card handout or contact summary.

OBTAINING PRIOR-APPROVAL Prior approval requests for Fixed Ops RMF support are at the sole discretion of the dealership and must be submitted to The Advertising Checking Bureau (ACB) prior to the event date. ACB will perform prior-approval review of ad content only. Final project approval is not performed until the actual claim has been submitted. Note: All prior-approval submissions to ACB are subject to a $10.00 fee (for each individual piece reviewed), automatically deducted from dealers available Fixed Ops RMF funds. If prior approval is needed, email or FAX a completed Fixed Ops RMF Prior-approval form, along with all documentation to be reviewed to: Email: [email protected]           FAX: 602-507-4594 Once approved, dealers will receive a prior approval code that will need to be included along with the claim reimbursement submission. A completed copy of the Fixed Ops RMF Claim Form (available on ParaNet) is also required for all claim submissions. GRAPHIC STANDARDS An approved Kia Logo must be included in all graphics based advertisements and merchandising materials (visit http://adplanner.kia.com for a complete listing of approved Kia logos). All dealers must follow the Kia Brand/Tagline Guidelines which are also available at (http://adplanner.kia.com). CLAIM PROCESSING & REIMBURSEMENT Advertising Checking Bureau (ACB) will perform the program management, auditing and billing. HOW TO SUBMIT YOUR CLAIM

1. Print and complete (1) Fixed Ops RMF Claim Form, one per month requested, for all eligible advertising activities (form available on ParaNet). Multiple claims (line items) can be submitted on a single Fixed Ops RMF Claim Form.

2. Attach all support documentation required for each monthly Fixed Ops RMF advertising claim. 3. Retain a copy of all submitted claim documentation for your records. 4. Send the original claim form, invoices, and required support documentation to the Advertising Checking

Bureau (ACB).

Note: Fax submissions are not accepted. Claims must be submitted to ACB no later than January 31st, 2012.

WHERE TO SUBMIT YOUR CLAIM All completed claims are to be submitted to ACB at the following address:

The Advertising Checking Bureau Kia Fixed Ops RMF Program

1919 W. Fairmont Drive, Suite 7 Tempe, AZ 85282

Or: P.O. Box 52118

Phoenix, AZ 85042

RESTRICTIONS

The following program restrictions apply and must be excluded from Fixed Ops RMF advertising and marketing claims:

Marketing to non-Kia owners Ads containing Sales and/or F&I department advertisements and information Ads containing references to servicing Makes or Models other than Kia Ads containing brands other than Kia or non-Kia products Advertising claims that contain non-recommended services & products as listed in the Kia Service Policies and

Procedures Manual Personal dealership websites and/or hosting expenses Mailing list acquisitions, agency commissions, or station production charges Kia Recall campaigns and/or notices

Kia Motors America CAN NOT reimburse the cost of Kia dealership recall campaign follow-up mailers. The Driver’s Privacy Protection Act of 1994 (DPPA) prohibits the use of recall campaign lists for marketing purposes.

Note: KMA reserves the right to deny or chargeback any reimbursement for advertisements that do not, in the opinion of KMA, meet the standards set forth in these guidelines. Reimbursement does not constitute approval or a representation that the advertising has been found by KMA or its auditors to comply with state or federal laws. KMA is not responsible for legal clearance or advertising content. KMA reserves the right to revoke or amend this program at any time without prior written notice. KMA reserves the right to audit any dealer’s Fixed Ops RMF submissions, even after reimbursement from KMA. In the event of an audit, Kia dealers must provide the documents requested by KMA’s auditors upon request in a timely fashion. KMA reserves the right to disqualify from the Fixed Ops RMF program, without limitation, any dealer who submits false or fraudulent information or who otherwise fails to comply with these rules.

Dealer Name: Dealer Code:

Address: City/State/Zip:

Telephone: FAX: Email:

Ad CostsName of Media or Event

Claim Number:

DEALER INFORMATION

ALL CLAIMS MUST BE POSTMARKED NO LATER THAN 45 DAYS AFTER THE MONTH IN WHICH THE AD WAS RUN.REQUIRED DOCUMENTATION ITEMIZED BELOW MUST BE INCLUDED, PER FIXED OPS RMF ADVERTISING

GUIDELINES, WITH YOUR CLAIM.

Fixed Ops Regional Marketing Funds (RMF) Advertising Claim Form

Notice: Year-End claim submissions MUST be received by ACB on or before January 31, 2012.

ADVERTISING INFORMATIONAd Dates

$

$

$

Dealer or Authorized Signature: Date:

Original - Advertising Checking Bureau, P.O. Box 52118 Phoenix, AZ 85072-2118 or 1919 W. Fairmont Drive, Suite #7 Tempe, AZ 85282Photocopy - Dealer

$

FOR MORE DETAILS, PLEASE CHECK THE KIA FIXED OPS RMF ADVERTISING GUIDELINES.

If you need additional space,

50%

$

x Co-op Reimbursement %:please attach a separate page. $Total Claimed:

Expected Reimbursement:

Got Questions?Contact the ACB/Kia Fixed Ops RMF Coordinator at (602) 438-2320, or review the 2011 Kia Fixed Ops RMF Advertising Guidelines.

You can view all of your Fixed Ops RMF activity, account balance and claim status through ParaNet (http://tempe.acbcoop.com/paranet60/).

Mailing Instructions:Send original claim form along with all required support documentation to:

The Advertising Checking Bureau (ACB)Kia Fixed Ops RMF Advertising Program1919 W. Fairmont Dr. Suite 7Tempe, AZ 85282

$

$