Greetings!

Without a doubt, 2012 has been a very busy and productive year for CAC. The first two quarters of 2012 showed an increase in

sales brought by our efforts to provide only top-quality products and services.

We’ve also organized several events in order to bring the brand closer to our customers. From April to May, we held the first Kia On Tour for the year, visiting different parts of the country to hold test drive events. In August, we participated in the 4th Philippine International Motor Show at the World Trade Center. Themed around “Drive The Fun”, we partnered with amazing performers as we launched the Kia 24/7 C.A.R.E and three new additions to the Kia lineup: the new Kia Sorento, the Kia Optima and the Kia Quoris.

Last September, we hosted the second Kia Cup, a two-day football festival which served as a fund-raising event for the Homeless World Cup Team. During the event, the Philippine Azkals also collaborated with us for a free kids’ soccer clinic.

To cap off the year, we organized the last installment of Kia On Tour. The first leg was held at SM Mall Of Asia Concert Grounds, November 8 - 11, 2012 when it kicked-off at the Auto Focus Motor Show and Auto Expo. Participants of the test drive were given raffle entries to the Kia Lucky Drive to Australia where they had the chance to win a trip to Melbourne for the 2013 Austalian Open.

Over the last few months, we’ve been actively engaging our customers with different events and activities. We hope that next year Kia fans will continue to support the brand because we have so many things in store for them.

KIA brings out the funat the 2012 Philippine International Motor ShowKIA brings out the funat the 2012 Philippine International Motor Show

VOLUME 1 ISSUE 4

Columbian Autocar Corporation6/F Pacific Star Bldg., Makati Ave.

cor. Buendia, Makati City

Kia Headliners is a quarterly newsletter published by Kia for its business partners, dealers

and valued clientele

Messagefrom the President

From August 16 to 19, thousands of motoring enthusiasts were treated to the 4th installment of the Philippine International Motor Show (PIMS) at the World Trade Center. Organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), the 2012 PIMS was themed around “Drive The Fun”, allowing participants a taste of the latest advancements in automotive technology.

During the opening day, participating car brands were given 30 minutes each to introduce the newest additions to their model lineup. The motoring media and selected VIPs were able to witness exhilarating presentations from the different car companies.

Third to present, Kia decorated their booth with an ambitious but eye-catching design called the Frozen Wave. The brand also embodied this year’s Drive The Fun theme by utilizing the art of dance. Launching three new models and a new vehicle assistance program, Kia collaborated with three amazing dance groups—The Trumpets, Poppin’ Duo, The Philippine Allstars—and DJ Mike, pumping up the crowd as they unveiled the latest Kia vehicles and services.

The first to be revealed was the new Kia Sorento. With a redesigned exterior, enhanced powertrain and improved handling, the Sorento is aiming to maintain its status as one of the brand’s best-selling models. The fresh new look and refined features will definitely

give Kia customers the best value for their money (See article on page 2). Second in line was the sophisticated Kia Optima, a stunning D-segment model that exudes athletic confidence. Its distinctive styling and chic interior creates a muscular visage that stands out from other mid-sized sedans.

Also launched during the presentation was Kia’s new 24/7 Customer Assistance on Roadside Emergency (C.A.R.E). The Kia C.A.R.E is a 24-hour vehicle support program exclusively for Kia customers (See article on page 4).

Last, but definitely not the least, Kia unveiled its first rear-wheel drive sedan, the Kia Quoris (also known as K9 in Korea). Boasting the brand’s ‘best of the best’ design, the Kia Quoris sets a new level of standard for large-sized sedans. This luxury model is a continuation of Kia’s evolving design DNA and innovation.

Over the next three days, the motoring public was able to see these new Kia vehicles up close and test drive their favorite Kia models such as the Sportage, Rio, Soul and Picanto. Kia fans were also able to join in a number of exciting activities like the roving photobooth, Wii Tennis Match and Dubstep tutorials. In addition, Kia also launched the 2012 Lucky Drive to Australia where test drive participants can get a chance to watch the Australian Open in Melbourne.

This August, the new Sorento was unveiled for the first time in the Asia Pacific region at the 2012 Philippine International Motor Show. Kia’s hugely successful Sorento SUV received a host of significant improvements in its features. Significant changes include a re-engineered body shell with a fresh new look, enhanced powertrain, improved handling and additional safety features.

“Since its introduction in 2009, the second-generation Kia Sorento has achieved more than 620,000 sales around the world. Today, it is manufactured in Korea and the USA, attracting over 130,000 U.S. customers last year to rank as the best-selling Kia model

in the States for the second year in a row,” commented Thomas Oh, Kia’s Executive Vice President & COO of the International Business Division. “We have given very careful attention to feedback from owners, and the new Sorento is not just a cosmetic exercise, but a major step forward for our popular SUV.”

Kia’s designers have created new headlamps with LED positioning lights, a new tailgate, new bumpers (front and rear) with a larger area of body color surface; and 18-inch alloy wheels.

Inside its seven-seater cabin, there are more soft-touch surfaces plus a new LCD instrument

cluster, new center stack with 7-inch

d i s p l a y

Columbian Autocar Corporation, exclusive distributor of Kia vehicles in the Philippines and TV host/Model/Entrepreneur Marc Nelson teamed up for an exciting endorsement deal this October. The Australian celebrity is set to be part of the Kia family as the brand ambassador of the new KIA Sorento. The contract signing was held last October 1 as CAC President Ms. Ginia R. Domingo welcomed the host to team Kia.

“We’re very pleased to have Marc as our newest endorser” said Ms. Ginia Domingo. “Aside from being a prominent TV personality, his passion for sports fits very well with Kia’s image. We’ve always believed that sports are not just for the young but also for the young-at-heart, which is really what the Kia brand is all about. We think Marc Nelson embodies that perfectly so he was the best choice as the new Sorento’s ambassador.”

In the coming months, KIA fans can expect amazing collaborations between KIA and

screen, and a new console featuring a straight-gate selector with a leather-booted lever on automatic transmission models – reinforcing the vehicle’s more luxurious character.

“We’re very excited to finally reveal the new Kia Sorento.” said Ms. Ginia R. Domingo, CAC President. The Sorento has always been one of the favorites of Kia advocates that’s why we worked really hard to bring the redesigned model as soon as possible. The driving experience in the new Sorento will definitely be a step up from its predecessors. The cabin is refreshingly quiet, allowing both driver and passenger to enjoy short and long trips.”

Marc Nelson. Marc will be featured in the new KIA Sorento and other KIA-related radio and television broadcasts, as well as in print advertisements and articles. He will also participate in social media activities through online platforms like Facebook and Twitter. Moreover, KIA advocates can expect to see him in KIA-sponsored events over the duration of his endorsement.

“I’m really excited with this partnership.” Marc Nelson related. “I’ve been a proud owner of a KIA Sorento even before this endorsement so I’m happy to be officially part of the KIA family. I love the brand and the active lifestyle that it promotes.”

With Marc Nelson as its brand ambassador, the new KIA Sorento has reached Philippine shores with significant improvements from its already magnificent predecessor. The new model features a redesigned body and enhanced powertrain among the notable changes.

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PRODUCT

Marc Nelson joins KIA family as new brand ambassador

Major improvements for the new KIA Sorento

With a billion people using Facebook, this social networking site has been an important platform for brands to get in touch with their consumers. As the influence of Facebook grows, companies all over the world have been running digital campaigns on the site to build an audience. Seeing the advantages of Facebook, Kia Philippines has also been actively engaging its market through its official fan page. Kia fans are able to see the latest updates about the brand as well as upcoming events, promos and other activities.

Last August 2012, the Kia Motors Philippines page finally achieved 100,000 “likes” after just a year. And with each new ‘like’, Kia’s online reach grows, allowing more people to see what the brand has to offer. As 2012 draws to a close, the fan page’s ‘Likes’ continue to increase, reflecting the immense support that Kia has been receiving in the Philippines.

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Last August and September, members of the KIA Family attended the KIA Vision 21 in South Korea where 53 delegates from Europe, Asia Pacific, Canada, the Middle East and Africa joined together to discuss and share in-depth information on KIA’s current status and plans for the future.

KIA distributors, dealers and fleet customers from all over the world were present during the event and were welcomed by KMC executives headed by Mr. Thomas Oh, Senior

Executive Vice President and COO. Ten dealer and distributor representatives from the Philippines were in Korea from August 6-11, while two KIA fleet customers arrived on September 17, 2012 for their 5-day stay in Korea.

These representatives from the Philippines had the chance to visit and explore the Namyang R&D center which is the research and development facility of KIA that does various analysis of customer needs while

developing high-performance, high-quality cars; the Hwasung plant where almost 60% of the exported cars come from; Hyundai Steel Plant and the KIA-Hyundai Headquarters located in Seoul where the conference was held.

Before their last day, KIA distributors were given a tour around Jeju Island, went yachting, and then went to the Yeosu Expo 2012, a world expo where KIA and Hyundai are their official global partners. While on a different occasion the fleet customers, Joseph Nikholo Sebastian (COO – KIA Congressional) and Noel Gallardo (Gen. Manager GMAT Multi-Purpose and Transport Services) experienced the Korean Culture while they toured Kyungbokgung, Insadong and shopped at Myoungdong.

Because of this, KIA has not only showed their works and progess to their partners but has also strengthened their ties with them in taking a big leap towards greater developments.

DEALER DEVELOPMENT DEALERS AND FLEET CUSTOMERS EXPERIENCE KIA IN SOUTH KOREA

KIA PHILIPPINES FACEBOOK HITS 100,00 LIKESDIGITAL MARKETING

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Columbian Autocar Corporation hosted the Kia Cup for the second time at the Alabang Country Club kicking off September with a bang. The weekend long festival celebrates the Filipinos growing love for the “beautiful game” in a big way. The second Kia Cup was bigger and even better thanks to the partnership of the Philippine Football Federation, the Philippine Azkals, CAC and the overwhelming support of the local football community. CAC President Ms. Ginia R. Domingo said, “The Kia Cup shows Kia’s commitment and passion for Philippine football.”

The Kia Cup 2012 celebrates football amidst

friendly competition, and even raised funds for the Philippine Homeless World Cup team’s travel expenses to Mexico in October of this year, as they make their bid at the 2012 Homeless World Cup. KIA and CAC are strong supporters of the Homeless World

Cup; a global football tournament/ advocacy for societal change, particularly about homelessness. The annual

competition brings together teams of homeless people from all over the globe to bring awareness to their cause. This is the second year the company has lent its

considerable support to the Philippine delegation to the annual Homeless World Cup. “This is a cause close to our hearts, and a venue to transform lives through the sport of football,” said Mr. Palermo “Boying” Soriano, Jr., the marketing services manager of CAC.

The Kia Cup 2012 co-sponsored by PUMA, the official ball supplier of the event, kicked off with the under 18 boys’ and girls’ matches. The second day was dedicated to the men’s and ladies’ open divisions. Football’s growing popularity in the country was seen in the fest’s very good attendance, as more than 150 teams turned up to compete. All of the teams’ registration fees were generously donated by CAC to support Team Philippines. CAC’s generosity inspired the boys of the Philippine Azkals to also do their part. An auction of premium football paraphernalia was held. Players and viewers bid for exclusive gear and equipment previously owned by

SPORTS MARKETING Mud, Sweat and Cheers: KIA Cup 2012 A Rousing Success!

CAC President Ms. Ginia Domingo Kaya FC came out as champions for the Men’s Open Division

The Philippine Homeless World Cup team extended their thanks to CAC for donating the fees from the event to their travel fund.

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MEN’S OPEN:Champion: Kaya FC-A1st-runner up: Philippine Air Force-A2nd-runner up: Nomads FC3rd-runner up: Global FC-BMVP: OJ Porteria

LADIES’ OPEN:Champion: Sikat FC1st-runner up: UST-B2nd-runner up: DLSU-A3rd-runner up: Green Archers United-BMVP: Karen Ladero

BOYS 18-UNDER:Champion: DLSU-A1st-runner up: DLSU-B2nd-runner up: DLSZ-A3rd-runner up: Muntinlupa United FCMVP: Niel Soria

GIRLS 17-UNDER:Champion: DLSZ-A1st-runner up: DLSZ-B2nd-runner up: Alabang Girins3rd-runner up: Muntinlupa United FCMVP: Francheska Fabros

BOYS 16-UNDER:Champion: Kaya FC1st-runner up: DLSZ-A2nd-runner up: Perpetual Booters3rd-runner up: DLSZ-BMVP: Rocky Plaza

BOYS 14-UNDER:Champion: LSGH1st-runner up: Leveriza FC2nd-runner up: Azkals Global3rd-runner up: DLSZMVP: Dimitri Lionez Limbo

BOYS 12-UNDER:Champion: Loyola Meralco Youth1st-runner up: Makati FC2nd-runner up: Xavier FC-C3rd-runner up: DLSZMVP: Kendryx Soriano

BOYS 10-UNDER:Champion: Makati FC1st-runner up: Loyola Meralco Youth2nd-runner up: Futbol Hijos Pilipinas3rd-runner up: EaglesMVP: Micheal Osorio

their favorite Azkals players and all proceeds support the Philippine Homeless World Cup

team. Truly everything good is fruitful, and generosity begets generosity.

“We at CAC are very thankful for the support that the football

community, the Philippine Football Federation, and the Philippine Azkals have given to the Kia Cup 2012.” shared CAC President Ms. Ginia. “Our partnership with them was a huge factor in making this tournament successful. We’re really happy that

many teams have turned up again because above all, this

is a fundraising event for the Philippine Homeless World Cup.

The Kia Cup is just one of our ways to show Kia’s commitment and passion for

the sport. In the future, we hope to create more opportunities to promote Philippine football.”

Aside from the two-day football tournament, the Kia Cup had other offerings such as photo booths and a display and test drive area for selected Kia vehicles. Participants and spectators were able to checkout and test drive the newest Kia model lineup. Just like last year, the Kia Cup also offered an added treat on the second day as the Azkals took to the pitch for a 2-hour soccer clinic for kids aged 12 and under.

Kia Cup 2012 had a sunny start until the afternoon sun disappeared under rainclouds.But the weather did little to dampen the competitive spirit of the players vying for the championship and runners-up titles. Light rain showers continued until second day but the muddy field didn’t stop the teams from bringing their best game to the men’s and women’s open divisions. The following teams emerged as the winners of the festival:

“The Kia Cup is just one of our ways to show Kia’s commitment and passion for the sport. In the future,

we hope to create more opportunities to promote

Philippine football.”-Ms. Ginia R. Domingo,

President, CAC

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Last September 2, 2012 executives from the Columbian Autocar Corporation (CAC) hosted a simple send-off dinner for the winners of the Kia Advocate Program, at the Marriot Hotel. Kia rewarded loyal customers with a 5-day trip for 2 to Seoul, South Korea. The lucky three winners; Atty. Ramon Edison Batacan, Mrs. Jennifer Romero and Ms. Pia Robins were chosen from a hundred who qualified from all over the Philippines. CAC President, Ms. Ginia R. Domingo said “because of the Family-like Care service that Kia is offering, we have gained the loyalty of our customers and we want to show just how important they are to us.”

Kia assures their customers of quality vehicles, and premium after-sales services. One of the winners, Atty. Batacan, a lawyer from Davao and an avid Kia fan said, “I don’t have problems with any of my Kia cars.” He highly recommends the brand to his friends, after having bought six Kia vehicles for his

family, thus far. It seems that Kia’s Customer Service and distinctive Family-like care service is also gaining ground. “They attend to me immediately and are always on time” appreciatively said by Mrs. Romero, a hands-on, full-time mom and homemaker.

Establishing customer and brand loyalty is vital to any company and so, Kia shows just how much they appreciate their loyal patrons. The Kia Advocate Program has come up with the Loyal Customer Incentive Trip which develops

and creates brand advocates or ambassadors. The trip is very informative; providing a good understanding on the technology, values and vision of Kia. The winners will also have a lot of fun, as they tour the must-see destinations like the Gyeongbokgung Palace, the N Seoul tower a unique feature on Seoul’s skyline, the Korean Folk Village, and of course go shopping in the different souvenir shops. Finally, they will taste Korea’s cuisine and experience the country’s rich culture as they travel around the “land of the morning calm”.

AFTER-SALES KIA Advocate Program Winners Fly to Korea

Kia progressively rose to the top 3 spot in terms of New-Vehicle Sales Satisfaction and Delivery Process in the Philippines according to the latest study of J.D. Power Asia Pacific.

Kia accelerates to third place within a hair’s breadth of number two Hyundai and two points shy of highest ranked Honda. The just released J.D. Power Asia Pacific 2012 Philippines Sales Satisfaction Index (SSI) Study conducts customer satisfaction research and provides performance analytics services in the automotive industry.

The study points to a correlation between high levels of satisfaction and higher levels of repurchase intent and brand loyalty. “As more people are delighted by the experience of buying a Kia car, 44 percent of them say they “definitely would” repurchase a Kia.”

“The pleasant experience of buying, owning and maintaining a Kia keeps them loyal” shared Vice President for Marketing Mr. Dodie Gañac. The challenge for dealers then is to focus on long-term satisfaction and loyalty, a task that Kia continuously strives to deliver.

“We would like to recognize our partners the local Kia Dealerships for their part in improving the overall purchase experience for our customers. Our investments in the physical design of our dealerships, the trademark look of our Global Space Identity and even the intangibles; such as continuous training of our sales and service teams all contribute

to the improved brand image, awareness, and customer satisfaction.” said Ms. Ginia Domingo President of Columbian Autocar Corporation (CAC).

Kia is most improved player

“We have improved more than any other brand in the study, a very telling gain of 40 statistical points. Our efforts at standardizing the sales processes and following through with our after sales have made all the difference” explained Mr. Apollo Rosal, CAC Aftersales Director. Mr. Rosal added that it is the result of implementing the brand’s philosophy of “Family-Like-Care” at every step of the customer relationship life cycle. “From the very first test-drive, to the purchase experience and at every visit to the dealership we take care of them every step of the way.”

Kia top 3 in customer satisfaction locally

says J.D. Power 2012 study

Through its “Family-Like Care” program, Kia has been steadfastly pursuing a customer-first strategy based on thoughtful and trustworthy values. With its service philosophy centered on family care, Kia is actively developing a service identity that is unique to the brand so that customers will be provided with the same level of dedication and care. This year, the brand brings customer assistance to the next level. With the company’s focus on being customer-centric, Columbian Autocar Corporation proudly introduces the 24/7 vehicle assistance that will benefit Kia owners all over the country.

The 24/7 Customer Assistance on Roadside Emergency (C.A.R.E) is a 24-hour vehicle support program exclusively for Kia customers that can be reached through 869-

a vehicle breaks down and the repair time is longer than 48 hours as diagnosed by an authorized service workshop, a customer can also choose the provision of alternate means of transport.

At the request of the customer, the Kia C.A.R.E team can also convey urgent messages that relates to the vehicle breakdown. The service program can also help the customer to coordinate with the necessary authorities for additional assistance. In the event that a customer and other passengers are involved in an accident while using their vehicle, Kia C.A.R.E will arrange for ambulance assistance, transportation and admission to the nearest hospital with the appropriate facilities. All these services will be incorporated with the 5-year or 160,000 km vehicle warranty.

0-KIA. It offers services such a flat-tire change, emergency towing, battery jump start, and fuel delivery service.

For the emergency towing, the vehicle will be towed to the nearest authorized dealership as long as the vehicle is inoperable due to a warranty-related disablement. The fuel

delivery assistance also allows customers to request for Kia to deliver gas (cost of gasoline to be shouldered by customer). In addition, minor on-site repairs such as battery boosting and tire replacements can be availed.

Another service is hotel accommodation or travel assistance due to immobilization of the customer’s Kia vehicle. In the event that

Kia introduces their version of 24/7vehicle assistance in the Philippines