Setting the Rules in Virtualization MarketKarl-Heinz WarumSenior Area Vice President Central and Eastern EuropeCitrix Systems GmbH

200920 Years Citrix

Citrix XenApp

1 Mio. Server100 Mio. User

99% of „Fortune 500“

The Distance Between Users and Apps is Increasing

• Globalization

• Flex Working

• Branch Expansion

• Web 2.0/Mobility

• E-Commerce

• Consolidation

• Green Data Centers

• Security

• Compliance

• Continuity

• Web ServicesUsers Apps

Traditional approaches aren’t closing the gap

It is getting harder for the IT …

Costs: 80% fixedInnovation: not enough budget

Improvements: only small

Silo Mind Set in IT

PCs Network ServerManagement Security

"Yester-Way"

Enterprise-class, Cloud-proven Virtualization

• 5,000+ enterprise customers with XenServer 5• Robust enterprise-class features match any product on market• Xen engine proven in virtually every cloud site in existence• Runs largest virtualization deployments in the world… by far

XenServer

Full virtual infrastructure now freely available for everyone

New - Citrix Essentials for XenServer and Hyper-V

Citrix Essentials forHyper-V

Citrix Essentials for XenServer

Hyper-V(Windows)

XenServer(Linux, Mixed, Cloud)

• Powerful set of advanced virtualization management tools• Adds value to both XenServer and Hyper-V• Makes both hypervisors more manageable, scalable and agile

$1500-5000 per server

FREE

Citrix and Microsoft extend successful

20-year partnership into server virtualization

Good for Cloud and Linux vendors too

• Makes it easy for vendors using the open source Xen to move up all the value of XenServer at no additional cost

• Easy for cloud vendors to offer both Windows and Linux VMs

• Further strengthens and unifies open source Xen community on server just as things start heating up for Xen on the client side

• In the coming weeks you should expect to see major Linux OS vendors and cloud providers upgrading from Xen to XenServer

Delivery

New: Desktop Delivery

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Citrix XenDesktopDesktop Virtualization

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Desktop VirtualizationMarket Potential

660 Million virtualized Desktops

by 2012

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Server-BasedDesktops

VirtualDesktops

LocalDesktops

Knowledge WorkersMobile WorkersTask Workers

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•Superior User Experience•Simple Desktop Provisioning•Up to 40% lower TCO

Citrix in 2009 :"Bring your own Computer"

User-owned device or budgeted by Citrix –Windows PC (XP, Vista)–Apple Macintosh

Access to central applications and desktops

Citrix „Bring your own computer“

Desktop Appliance

Work Home

Citrix “Project Independence”

Planned for 2nd Half 2009

Bare Metal hypervisor for client PCsVirtual desktops online and offline on PC with integrated

hypervisor

Corporate Desktop

Personal Desktop

Mobile Worker

Laptops of next Generation: Integrated Virtualization

Integrated Hypervisor

Intel Processor

Personal Desktop

CorporateDesktop

•Bare metal performance

•Complete isolation and security

Strong trend in IT: Centralization

Data Center

Cloud Computing

Historically: 1 computer = 1 task

Cluster, Load Balancing

Grid Computing

Now: Cloud Computing

Virtualization Infrastructure

Hardware Pool

Virtual machines and storage

Citrix End-to-End Virtualization

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XenDesktop XenServerXenApp

NetScaler

Workflow Studio

Citrix Delivery Center

Transforming Data Centers into Delivery Centers