Kraft Foods World Travel Retail (KFWTR) is delighted to report a record number of visitors to its stand at the recent TFWA World Exhibition in Cannes. On offer was a delicious range of novelties from some of the world’s leading confectionery brands, including Toblerone, Cadbury and Milka chocolates, as well as the opportunity to discover three KFWTR ‘premieres’: ground-breaking new shopper insights, a new worldwide Toblerone promotion and the travel retail launch of the world’s favourite biscuit, Oreo.

Retail partners were excited to hear the latest news from KFWTR’s intensive shopper insight studies, based on interviews and behav-ioural observations at airports around the globe. One fascinating outcome of this ambitious ‘insights into action’ programme is a video detailing a shopper’s journey through a store – full of insights and recommendations as to how shop layouts, assortment and merchandising can be optimized. Retail partners also

were invited to discover KFWTR’s ‘Cash Till Advisor Application’, a highly innovative and interactive new retail tool developed as a result of extensive market insights.

Anna Somogyi, Senior Brand Manager, comments: “We enjoyed a very positive response to our latest consumer research and global retail observations, which we were delighted to share with our retail partners. We fi rmly believe that projects such as the new Cash Till Advisor Application are the future – using our cutting edge shopper insights to address retailers’ location specifi c requirements and deliver a solution that can be tailored in real time during a meeting. This is just one of the fi rst elements of a number of exciting projects in the pipeline. Look out for more details in future e-news updates.”

There was positive feedback as well to the “Toblerone Travels the World” promotion, which will launch in 2012 supported by a 360° marketing programme. Building on the status of Toblerone as an iconic travel gift, the promotion involves a series of limited edition 750g Toblerone bars in vintage suitcase-inspired sleeves. Eye-catching POS dis plays and exciting promotional support, such as Toblerone Luggage Tag GWPs, link to the travel theme. We can’t wait to see this promotion begin its journey around the world!

Finally, the TFWA World Exhibition provided the perfect launch plat-form for a travel retail exclusive range of the world’s most popular biscuit brand, Oreo. Consumer research has revealed that Oreo enjoys consistently high brand awareness among top travelling nationalities as well as scoring highly on image attributes such as ‘uniqueness’ and ‘a brand I love’. KFWTR also discovered from shopper interviews that almost 40% of those asked stated their primary reason for currently not buying biscuits in travel retail was

that ‘the product didn’t fulfi l my needs’. The launch of a travel retail-exclusive range of Oreo products therefore represents a logical step in the brand’s international development and an ideal opportunity to address the needs of travellers with a tailor-made biscuit offer. Whether it’s a bag of Oreo cookies – individually wrapped for easy on-the-go snacking – or an iconic Oreo cookie gift tin, the new range has something for every shopper. This is KFWTR’s fi rst foray into the currently underdeveloped biscuit category and one which promises high potential for incremental sales growth: after all, 26% of non-confectionery buying shoppers surveyed stated that they would consider buying biscuits in the future.

Commenting on this year’s Cannes exhibition, Andreas Fehr describes how he’s delighted by the response to the company’s new initiatives, sharing that “the feedback regarding the travel retail exclusive Oreo range was even better than we expected and I truly believe that this global powerbrand has a key role to play in travel retail and, more specifi cally, in the development of the channel’s biscuit category. Overall, our experience at Cannes has provided us with confi dence for the coming year. Thank you to everyone who visited our stand,” he adds.

KFWTR SHARES NEW IDEAS WITH RECORD NUMBER OF VISITORS IN CANNES

eNews October 2011

Kraft Foods World Travel Retail (KFWTR) is delighted to report a record number of visitors to its stand at the recent TFWA World Exhibition in Cannes. On offer was a delicious range of novelties from some of the world’s leading confectionery brands, including Toblerone, Cadbury and Milka chocolates, as well as the opportunity to discover three KFWTR ‘premieres’: ground-breaking new shopper insights, a new worldwide Toblerone promotion and the travel retail launch of the world’s favourite biscuit, Oreo.

Retail partners were excited to hear the latest news from KFWTR’s intensive shopper insight studies, based on interviews and behav-ioural observations at airports around the globe. One fascinating outcome of this ambitious ‘insights into action’ programme is a video detailing a shopper’s journey through a store – full of insights and recommendations as to how shop layouts, assortment and merchandising can be optimized. Retail partners also

were invited to discover KFWTR’s ‘Cash Till Advisor Application’, a highly innovative and interactive new retail tool developed as a result of extensive market insights.

Anna Somogyi, Senior Brand Manager, comments: “We enjoyed a very positive response to our latest consumer research and global retail observations, which we were delighted to share with our retail partners. We fi rmly believe that projects such as the new Cash Till Advisor Application are the future – using our cutting edge shopper insights to address retailers’ location specifi c requirements and deliver a solution that can be tailored in real time during a meeting. This is just one of the fi rst elements of a number of exciting projects in the pipeline. Look out for more details in future e-news updates.”

There was positive feedback as well to the “Toblerone Travels the World” promotion, which will launch in 2012 supported by a 360° marketing programme. Building on the status of Toblerone as an iconic travel gift, the promotion involves a series of limited edition 750g Toblerone bars in vintage suitcase-inspired sleeves. Eye-catching POS dis plays and exciting promotional support, such as Toblerone Luggage Tag GWPs, link to the travel theme. We can’t wait to see this promotion begin its journey around the world!

Finally, the TFWA World Exhibition provided the perfect launch plat-form for a travel retail exclusive range of the world’s most popular biscuit brand, Oreo. Consumer research has revealed that Oreo enjoys consistently high brand awareness among top travelling nationalities as well as scoring highly on image attributes such as ‘uniqueness’ and ‘a brand I love’. KFWTR also discovered from shopper interviews that almost 40% of those asked stated their primary reason for currently not buying biscuits in travel retail was

that ‘the product didn’t fulfi l my needs’. The launch of a travel retail-exclusive range of Oreo products therefore represents a logical step in the brand’s international development and an ideal opportunity to address the needs of travellers with a tailor-made biscuit offer. Whether it’s a bag of Oreo cookies – individually wrapped for easy on-the-go snacking – or an iconic Oreo cookie gift tin, the new range has something for every shopper. This is KFWTR’s fi rst foray into the currently underdeveloped biscuit category and one which promises high potential for incremental sales growth: after all, 26% of non-confectionery buying shoppers surveyed stated that they would consider buying biscuits in the future.

Commenting on this year’s Cannes exhibition, Andreas Fehr describes how he’s delighted by the response to the company’s new initiatives, sharing that “the feedback regarding the travel retail exclusive Oreo range was even better than we expected and I truly believe that this global powerbrand has a key role to play in travel retail and, more specifi cally, in the development of the channel’s biscuit category. Overall, our experience at Cannes has provided us with confi dence for the coming year. Thank you to everyone who visited our stand,” he adds.

KFWTR SHARES NEW IDEAS WITH RECORD NUMBER OF VISITORS IN CANNES

eNews October 2011

Kraft Foods World Travel Retail (KFWTR) is delighted to report a record number of visitors to its stand at the recent TFWA World Exhibition in Cannes. On offer was a delicious range of novelties from some of the world’s leading confectionery brands, including Toblerone, Cadbury and Milka chocolates, as well as the opportunity to discover three KFWTR ‘premieres’: ground-breaking new shopper insights, a new worldwide Toblerone promotion and the travel retail launch of the world’s favourite biscuit, Oreo.

Retail partners were excited to hear the latest news from KFWTR’s intensive shopper insight studies, based on interviews and behav-ioural observations at airports around the globe. One fascinating outcome of this ambitious ‘insights into action’ programme is a video detailing a shopper’s journey through a store – full of insights and recommendations as to how shop layouts, assortment and merchandising can be optimized. Retail partners also

were invited to discover KFWTR’s ‘Cash Till Advisor Application’, a highly innovative and interactive new retail tool developed as a result of extensive market insights.

Anna Somogyi, Senior Brand Manager, comments: “We enjoyed a very positive response to our latest consumer research and global retail observations, which we were delighted to share with our retail partners. We fi rmly believe that projects such as the new Cash Till Advisor Application are the future – using our cutting edge shopper insights to address retailers’ location specifi c requirements and deliver a solution that can be tailored in real time during a meeting. This is just one of the fi rst elements of a number of exciting projects in the pipeline. Look out for more details in future e-news updates.”

There was positive feedback as well to the “Toblerone Travels the World” promotion, which will launch in 2012 supported by a 360° marketing programme. Building on the status of Toblerone as an iconic travel gift, the promotion involves a series of limited edition 750g Toblerone bars in vintage suitcase-inspired sleeves. Eye-catching POS dis plays and exciting promotional support, such as Toblerone Luggage Tag GWPs, link to the travel theme. We can’t wait to see this promotion begin its journey around the world!

Finally, the TFWA World Exhibition provided the perfect launch plat-form for a travel retail exclusive range of the world’s most popular biscuit brand, Oreo. Consumer research has revealed that Oreo enjoys consistently high brand awareness among top travelling nationalities as well as scoring highly on image attributes such as ‘uniqueness’ and ‘a brand I love’. KFWTR also discovered from shopper interviews that almost 40% of those asked stated their primary reason for currently not buying biscuits in travel retail was

that ‘the product didn’t fulfi l my needs’. The launch of a travel retail-exclusive range of Oreo products therefore represents a logical step in the brand’s international development and an ideal opportunity to address the needs of travellers with a tailor-made biscuit offer. Whether it’s a bag of Oreo cookies – individually wrapped for easy on-the-go snacking – or an iconic Oreo cookie gift tin, the new range has something for every shopper. This is KFWTR’s fi rst foray into the currently underdeveloped biscuit category and one which promises high potential for incremental sales growth: after all, 26% of non-confectionery buying shoppers surveyed stated that they would consider buying biscuits in the future.

Commenting on this year’s Cannes exhibition, Andreas Fehr describes how he’s delighted by the response to the company’s new initiatives, sharing that “the feedback regarding the travel retail exclusive Oreo range was even better than we expected and I truly believe that this global powerbrand has a key role to play in travel retail and, more specifi cally, in the development of the channel’s biscuit category. Overall, our experience at Cannes has provided us with confi dence for the coming year. Thank you to everyone who visited our stand,” he adds.

KFWTR SHARES NEW IDEAS WITH RECORD NUMBER OF VISITORS IN CANNES

eNews October 2011