New Media forPrevention

Sponsored by theKansas Family Partnership

June, 2008

What R We Doin’ 2day?

• Define new media

• What about it

• Explore, Discover

• Describe new media already in use

• Decide on at least 1 new media to learn more about

Photo: photo citizen

"We have clearly seen that networks that use social media

ignite social change."--Allison Fine, Author,

Momentum: Igniting Social Change in a Connected Age

Photo: Ross Mayfield

Photo: espen

Web 2.0 is really about normal everyday people

using the web and creating things on it - forget the acronyms.

--Richard McManus

The Way We Were

• Coalition members• Community Partners• Policymakers • Main Stream Media• Youth• Parents• Others

Message, channels and receivers (Photo: megan cole)Lefebvre SocialMedia 02142007, CADCA Forum, On social marketing & social change

Current Reality

Business Community

Youth ServingSchool

Media

Youth

Parents

Engagement, Interaction, Multiplexity and Authenticity, Lefebvre, C. CADCA Forum, 2007Photo: megan cole

Law Enforcement

Religious-/Fraternal

Civic/Volunteer

Healthcare

State/Tribal/Local Gov

Photo: yoshi

What is New Media?

It’s about connecting.

No, it’s about community.

Isn’t it about Conversation?What about

openness

Nah, it’s about participation.

Participant PollParticipant PollHow many of us are already using

these social media? 1. Flickr, YouTube

2. Del.icio.us

3. Blog

4. Social network

5. Podcast

6. Microblog

Photo: Nimages DR

Experimental Prototype

Photo: Nimages DR

Content

Communities

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

http://www.flickr.com/photos/coyenator/137915253/in/set-72057594121565612/

You can also add “notes” to photos!

Presentations

Remember: Creative Commons

Re-use

Remix

Make stuff

setsbadges

slideshows

Event albums

Tag

Organize

Document

Share

Your Community

http://www.youtube.com/nonprofits

http://youtube.com/youthnoise

http://www.youtube.com/watch?v=7XqcfgAhpE8

Your community’s video story or documentary

So, what can Providers & So, what can Providers & communities do with YouTube?communities do with YouTube?

•Connect•Comment•Celebrate •Tell stories•PSA•Documentaries•Events•What else?

What is it?

Tagging in Del.icio.us

So, So, what ifwhat if people in the Kansas people in the Kansas Prevention network used Prevention network used

common tags, in del.icio.us?common tags, in del.icio.us?

What’s it good for?

Research Tools

Podcasts

Resources

Best Practices

Collaboration

Photo: babblingdweeb

Materials

News

Website Blog

Wiki

Web 1.0 to Web 2.0

Based on photo by luc legay

Photo: minifig

Anatomy of a Blog

http:/opblog.wordpress.com/

And now, Microblogging?

Podcasting

Photo: nao-cha

Server/Hosting service

Website Blog

Wiki

Web 1.0 to Web 2.0

http://technologyinprevention.blogspot.com