Kfc Presentation
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NORASIKIN BT ABDURRAHMAN AISYAH BT MOHD DIAH NOR ILYANI BT KORI NORHAZWANI AFIQAH BT FARID NADIA BT ALLIAS
• Kentucky Fried Chicken (KFC) as our study materials.• selected on the basis of the
influence that KFC is still strong among the fast food restaurant
INTRODUCTION
• A fast food restaurant, sometimes known as a quick service restaurant or QSR, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service
ANALYSIS OF THE INDUSTRIES
• KFC Corporation is a chain of fast food restaurants based in Louisville, Kentucky. KFC has been a brand and operating segment.• Founded as Kentucky Fried Chicken
by Colonel Harland Sanders in 1952.
BACKGROUND KFC
• Principles• The KFC principles are adapted from the YUM!
Dynasty Model :PASSION FORMULA FOR SUCCESS HOW THEIR LEAD
PRINCIPLE AND SUCCESS
Porter’s 5 force
Sustainable competitive advantage model
Strength• Name recognition and reputation : world
largest chicken restaurant • Locally-Manufactured Products-QSR brand
guarantee/halal certificate• KFC Secret recipe• Having in- house supplier• Technology
Swot analysis
WEAKNESSES• KFC concentrates on only one single market-
Based on Chicken product• KFC product is not as better should be.• Lack of focus on R&D
Swot analysis
OPPORTUNITY• overseas expansion with the rapid economic• Demographic trends (demand for food eaten
outside of the home)• non saturated fast food industry –people might
see only mc Donald’s their competitors• As long as Malaysian like Chicken, so KFC can
continue their effort to added more variation of their chicken product
Swot analysis
THREAT• Consumer health food trend• Economic crisis• New entrants –Popeye(Wangsa walk)• Malaysian worlds obesity
Swot analysis
Micro Environment
• Company• Supplier• Customer• Employees
Environment analysis
Macro Environment (not controlled by the company)
• Demographic factor• Technological factor• Political factor• Cultural factors
Environment analysis
Problem analysis
Problem analysis
Options and recomendations
• long term• Delivery• Mobile trucks –Fast food mobile
truck• Beef product
conclusionAfter our research on KFC, we come to conclude that KFC has good products as far as chicken items are concerned. These products are very valuable and according to the perceived values of customers. Their customers are increasing every day. They are also going to increase their target market all over the world as well as in MalaysiaMoreover a good organization, not only working with their own strategy but have the attitude to learn our competitor strategy and take it as excellent opportunity to strengthen our strategies .We wish this research may inspire those who read this report to develop their own business on future.