Keyword Research Introduction

Presented by: Asif Anwar

Learning about SEO since the meta age, i.e.

2001

Started Professional SEO in 2003

Started Multilingual SEO in 2005

Started PPC in 2008

Started Social Media Marketing in 2007

About the Presenter

ASIF ANWAR @SEOExpertBD /asifanwarpathik www.seoppcsmm.com

Why Keyword Research?

To find the best keyword for SEO

To understand competition

To plan Offpage SEO and Link

Building Strategy

To find the best keyword to advertise To find topics for

blogging

For planning your social media marketing

For planning and designing you site

structureFor copywriting and

writeups for your website

Goals of Keyword Research

Find global search volume for specific

keyword

Find country based search volume for specific keyword

Find the competition of the

keyword

Find the PPC Bid price of the

keyword Find local search trends

Find easy to target keywords

Find effective keywords

Find hard to target keywords

Sources of Keywords

Keyword Combination

Google Webmaster

Search Queries

Web Analytics Historic

Keywords

Tools: AdWords KW Tool, SEMRush,

KeywordSpy, Spyfu

Competitors’ Organic and PPC

Keywords

AdWords or PPC Campaign Keywords

Identify your products and service Identify your brand value Identify your competition Identify your target markets (B2C vs. B2B) Identify you potential products (Verticals) Get your keyword data from:

◦ Google Webmaster Tools◦ Google Analytics or other Web Analytics Tools◦ Google AdWords PPC Keywords◦ You competitors’ keywords

Before You Start

Product or Service Keywords (MP3 Player) Brand Keywords (Sony MP3 Player) Modifier Keywords (Portable MP3 Player) Entity Keywords (MP3 Player Shop) Geographic Keywords (MP3 Player Shop in Dhaka) Demographic Segmented Keywords (Pink MP3 Player for Women) Call to Action Keywords (Buy MP3 Player) Educational Keywords (How to buy MP3 Player) B2B Keywords (MP3 Player Wholesale)

Keyword Types

Modifier (Portable) Brand (Gucci) Geographic (Dhaka) Demographic (Men’s) Call to action (Buy) Educational (How to)

Identify KeywordsPre-words Core-words Post-words

• Major Product (Bag)

• Major Service• B2B Keywords

• Entity (Shop)• Geographic

(Dhaka)• Demographic (Men’s)• Call to action (Buy)

• Leather Bag• Ladies Leather Bag

• Ladies Leather Bag Shop• Ladies Leather Bag Shop in Dhaka

• Gucci Leather Bag Company in Dhaka• Buy Leather Bag in Dhaka

Generate Keyword Combination

Use http://bit.ly/3colkwcomgen or http://www.rolbe.com/keyword_combiner.htm

Or use IBP 9.X’s Keyword Combination Generator Tool

Using Google Keyword Tool

Paste <100 keywords

here

Select your desired target

audience

Hit Search

Shows results of exact keywords

used

Select appropriate category if required

Shows related and peripheral keywords

Interpret ResultsRelative

Index on how competitive

is the keyword

Average Number of searches

done worldwide in

a month

Average Number of searches

done locally in a month

More search value =

Worldwide popular keyword

More index value = more competitive or

more effective keyword

More search value = Locally popular

keyword

Popular Keywords have high competition (not always) Popular Keywords don’t sell or convert well Popular keywords are very good for reputation and branding Highly competitive keywords are hard to beat Highly competitive keywords are also those keywords that

sells, assuming that the industry is mature enough Trying to beat global competition can take you years of

efforts Finding the best match for your identity is a good option,

even if it is a long keyphrase or belong to long tail keyword category

B2B Keywords are the ones that businesses will use, not general public. So, they might be less popular than other similar keywords

Things You Should Consider

KRA on Search Engine Guide: http://www.searchengineguide.com/stoney-degeyter/comprehensive-guide-to-keyword-research.php

KRA on SEOMoz: http://www.seomoz.org/blog/10-steps-to-advanced-keyword-research

BIMPA Group in Facebook: https://www.facebook.com/groups/bimpa/

Microsoft Ad Intelligence for MS Excel (Video) http://advertising.microsoft.com/small-business/adcenter-downloads/advertising-intelligence/overview

This Slide: http://bit.ly/gbg-dhk-keyword-research Advanced Keyword Research Slide: http://bit.ly/advanced-keyword-research

Additional Resources

Thank You for Your Time