Sophistication Through SimplicityKeysourceRob Elder

September 2014Business Critical Environments

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Keysource presents:

What's the right approach to data centre deployment that meets your growing IT as well as business needs?

1. Do I outsource, build or upgrade - Considering the design, energy and strategic implications?

2. What opportunities are there for improved performance through optimisation?

3. How can you manage effectively today and plan for future growth?

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Each business is different

• Business agility, time to deploy• Identifying application location and criticality• Not where the work is, but what it is doing• Data Sovereignty and Tax – Where the work is!

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Setting the Scene

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Big DC Challenges

• Cost – Business (Tax and Legislation), Land, Power, Connectivity• Location – Speed of connectivity (service level, competitive edge),

proximity to customers (demand, service level), proximity to other companies (product offering, Service level)

• Why are companies outsourcing/moving to off premise?

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Off Premise – Vanilla flavoured colo?

36 acre, secure campus 20MVA growing to 40MVA

22,000m234MVAStratford – 14,000m240MVA

65,000ft220MVAPUE 1.240kW per rack

14,000ft26.2MVA30kW per rack

9.5 acreSub 1.2 PUE30MVA

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The legacy data centre?

• Low density, Not efficient, no management tools?• The typical data centre 3- 7 years old 50 racks +

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Keysource presents:

What's the right approach to data centre deployment that meets your growing IT as well as business needs?

1. Do I outsource, build or upgrade - Considering the design, energy and strategic implications?

2. What opportunities are there for improved performance through optimisation?

3. How can you manage effectively today and plan for future growth?

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Improved Performance through Optimisation

• What should a modern data centre provide?– Deploy what you want where you want when you want– Mixed and high density with ease– Mixed resilience– Scalable infrastructure matching capacity with demand– Operationally efficient not just design– Management tools (DCIM enabled) for ongoing optimisation

• By Optimising– Gain insight– Free up or right size capacity– Reduce power consumption through enhanced design– Improve airflow– Upgrade legacy plant– Ongoing optimisation

• The cheapest data centre is the one you don’t have to build

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We need to standardise

• BS EN 50600-2-5 Data centre facilities and infrastructures • TCT/7/3 Telecommunications; installation requirements: Facilities and

Infrastructure

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Optimise to deliver value

Sophistication through

Simplicity

Audit

Measure

Plan & Improve

Specialist engineering

Project Delivery

Manage & Automate

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Keysource presents:

What's the right approach to data centre deployment that meets your growing IT as well as business needs?

1. Do I outsource, build or upgrade - Considering the design, energy and strategic implications?

2. What opportunities are there for improved performance through optimisation?

3. How can you manage effectively today and plan for future growth?

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Data Centre Intelligence

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Macro Data Centre market

• Location– Assured Power– Onsite Power generation– Use of Natural resources and renewable energy – (Hydro, Geo Thermal, Shale Gas)

• “The carrier-neutral colocation market in China will grow some 380% by 2016.” source DCD Intelligence 2013

• Only 1 US City with over 5m population. China has 94• 8 Chinese Cities have population of more than 10m. Chongqing and Shanghai

are the 2 largest with 29m and 23m respectively.

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Conclusion

• Hybrid approach – Cloud, Outsource, On premise• Tailored solutions for the application• Engage with specialists to understand your business, market and strategy

– Cost and big DC challenges (different organisations)• Single view of infrastructure and workflow• Match IT capacity and performance with appropriate Data Centre

solutions• Focus on optimising existing• Innovate• Start now and don’t stop

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Keysource

Connect with Keysource

www.linkedin.com/company/Keysource

@keysource

www.keysource.co.uk

Sophistication Through SimplicityRob Elder

www.keysource.co.ukTel: +44 (0) 845 2043333