Keynote Flanders DC - Influencer Marketing Lab
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Transcript of Keynote Flanders DC - Influencer Marketing Lab
TRENDS EVOLUTIONS
INFLUO
Let’s examine
INFLUENCER MARKETINGBuilding your army of influencers
BUILDING AND SUSTAINING RELATIONS WITH RELEVANT, INFLUENTIAL AMBASSADORS
How an easy thing becomes more complex
AN EXCLUSIVE CONCEPT
marilyn monroe
BECAME THE STANDARDResearch starts with vocabulary
“Influencers”
WHY CARE ABOUT IM?
OWNED MEDIA
PAID MEDIA
EARNED MEDIA
THE RETURN ON ONLINE BANNERINGClick-Through-Rate
0.13%
AD BLINDNESS &
AD BLOCKING
ADBLOCKING HAS ENABLED A MORE RAPID GROWTH FOR IMWe have reached a tipping point
38% is blocking ads on desktop
25% is blocking ads on mobile
= loss of +40B euro in ad revenue for 2016
WHAT DO INFLUENCERS HAVE THAT ONLINE
BANNERING HAS LOST - OR BETTER - NEVER HAD?
Budgets are shifting
TRUST Authenticity and
84% of consumers will take action based
on the reviews and recommendations of
trusted sources above all other forms of
advertising- Nielsen
THE PROOF IS ON THE PUDDING
Make Sure You Inspire Your Early Adopters With A Vision
OWNED MEDIA
PAID MEDIA
EARNED MEDIA
IM
do’s and don’tOPTING IN
1. KNOW WHO YOU ARE DEALING WITH
2. MARKET WITH THEM, DON’T MARKET TO THEM
3. MAKE REWARDS AND EXPECTATIONS VERY CLEAR
4. IT’S OKAY TO GUIDE THEM WHAT TO SAY
5. DON’T GET IN YOUR OWN WAY
the playbook
WIN WIN DEALS
1. EXPERIENCES
2. EXCLUSIVITY
3. MONEY
4. PRODUCT
offer them
WHERE IT’S GOINGmore relevancy, less numbers
Are the rising group for the future
MICRO Avg. Engagement with 1.000 - 80.000 followers
2.4% - 4.5%
Will always be here
MACRO Avg. Engagement with
+80.000 followers
0.1%
ALIGN YOUR STRATEGY WITH IT
Eyeballs versus involvement
INFLUObringing efficiency and transparency
2-WAY INFLUENCER MARKETING PLATFORM
From Contact To Relation
SMART PROFILES
INFLUENCER CRM
CAMPAIGNS
PRESS ROOM
from contact to relation
Deals and news sharing =
continuous influencer relations
SEGMENTED DIRECT IMMEDIATE TRANSPARANT
paving the way towards a developed influencer marketing environment in the Benelux
#influoncers
