Keynote - Ed Schmit of AT&T - 10 Things that Make Working with Developers Fun
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Top Ten Things That Make Working with Developers FUN! March 13, 2012
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This is a copy of the keynote given by Ed Schmit of AT&T at the Evans Data Corporation Developer Relations Conference on March 13, titled "Ten Things that Make Working with Developers Fun."
Transcript of Keynote - Ed Schmit of AT&T - 10 Things that Make Working with Developers Fun
Top Ten Things That Make
Working with Developers FUN!
March 13, 2012
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
The longest-standing U.S. wireless carrier developer program – launched in 1996
Site contains wealth of data on device specifications, network information, and carrier GTM guidance
Active engagement with the developer community
We host and sponsor numerous developer-focused events throughout the year
Resources and support throughout the mobile app development lifecycle
http://developer.att.com
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#1) Contests/Fast Pitches
Judging
Cool Apps
Fun prizes and giant checks
Supports key initiatives
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#2) Parties/Events
Concerts
Scavenger hunts
Unhealthy food
Goats, fire-breathers, and more…
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#3) AT&T Foundry (Innovation Center)
Executive support
Agile processes
Developer Relevance
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#4) Giveaways
Devices
Fun Swag
Backpacks
Free services
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#5) Content
Research
Whitepapers
Case studies
Blogs
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#6) Marketing
Email (Billing is thrilling so stop chilling)
Newsletters
Social Networking
Videos
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#7) Enablers
Differentiation
• Network APIs
• Cloud
• Device Features
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#8) Emerging Devices
Beyond Tablets
• Digital Life
• mHealth
• Connected home
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#9) Hackathons
Community building
Direct feedback
Interesting themes
Good partner opportunities
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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
#10) COMICS!
Developer Man!
• Not trashed
• Embed messages
• New relationship
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