DF OPENING VIDEO

Renzo TaalVice President Northern Europe

Future Looking Statements

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialise or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilisation and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Cloud Computing Pioneer

New Technology Model

New Business Model

New Philanthropic Model

1960s 1980s TodayCloudClient/ServerMainframe

Salesforce: 6th Largest Software CompanyFocused on Customer Success

Multitenant cloud

Scalable metadata platform

Most trusted enterprise cloud

70%faster time to market

New Technology Model

New Business Model

37%increase in customer

revenue growth

Subscription pricing

Customer Success Group

Broad ecosystem and community

New Philanthropy Model

129k+UKI Service Hours

1%

Time

$1.5M+UKI Grants YTD

1%

Equity

2.5K+UKI Nonprofit Organizations

1%

Product

pledge1percent.org

$250MGlobal Donated Product

$100M+

8k +

358 nonprofits +

higher education

Peggy BrandonDirector MOCCA

Femke van ZantvoortDirector Strategic Innovation

IoT

DataScience

Social

Mobile

Cloud

85%of new apps

developed for the cloud

social media users by 2020

3B+

6B+smartphones

by 2020

connected things by 2020

75B

of world’s data created in last 12

months

90%

A Technology Revolution is all around UsThe Connected World

The Connected CustomerWelcome to the Internet of Customers

IoT

DataScience

Social

Mobile

Cloud

The Customer Gap

IoT

DataScience

Social

Mobile

Cloud

of customer data has been analyzed

< 77%%1

Your company Your customers

of customers not engaged with companies

Get Ready for a New Kind of Customer Success

1 to 1 customer relationships

Write once, run great everywhere

World’s largest enterprise ecosystem

to the Internet of Things ?How do you connect…

the Customer Success Platform

NEW

IoT Cloud

Connect to everything

Massive scale

Real-time

Powered by Thunder

Get Ready for a New Kind of Customer Success

Our Industry Strategy

Multitenant  CloudWorld’s most trusted

Customer Success PlatformWorld’s #1 CRM

Four-pillar Strategy Deep investment

New Salesforce Vertical Apps

Patient relationships, not records

Connecting advisors with clients like never before

Kristin ChuDeputy Director

Mike CapelleChief Strategy Officer

CommunitySales Marketing

The Customer Success Platform in Action

Service Apps Analytics

Rudie van de HaarLead Solution Engineer

www.americanexpress.com

$34.3B company founded in 1850

112.2M cards-in-force, 54,000 employees

World’s largest card issuer by purchase volume

Using Salesforce as center of business transformation

Connecting their sales, marketing & product people across the globe

AMEX VIDEO

Lightning Experience NewLightning Exchange NewEasy: 50+ all new partner components

Lightning PlatformSmart: meet the new Salesforce

Fast: build and customize with drag and drop

Sales Cloud Breakout

Sell Faster, Sell Smarter, Sell the Way You Want

Theater Room 11:05 -11:50

CommunitySales MarketingService Apps Analytics

The Customer Success Platform in Action

Femke van ZantvoortDirector Strategic Innovation

www.intuit.com

Intuit has improved the lives of more than 45 million people

Intuit’s QuickBooks Online is the global leader in cloud accounting

QuickBooks Online works seamlessly across all devices

Delivering outstanding customer service

INTUIT VIDEO

#1 Customer service platform

Service Cloud

Lightning Service Console | New Empower agents with speed

Service Wave Analytics | New Smarter service, instant insights

Service for Apps | New Personal, in-context support

Connect to 1-to-1 with customers by embedding support into any native mobile app

Get the answers you need anytime, anywhere

Instantly connect to an agent without leaving the

app

Live, interactive video support when you need it

Create and monitor cases from any mobile device

Live phone support with a single click in any app

Chat for Apps SOS for Apps Cases for Apps Tap-to-Call for AppsKnowledge for Apps

Service for Apps

App Cloud#1 Cloud app dev platform

Build any app, fast

Innovation, not infrastructure

Empower everyone Point and click app development

Most trusted platform Run all your apps in the cloud

Analytics CloudThe next wave of analytics

Wave Apps for Salesand Service | New Make data driven decisions

Wave Actions | New Instantly take action on data

Mobile Analytics

Get answers on any device

Service Cloud Breakout A new era of Service for the connected world

Theater Room 12:00 - 12:50

App Cloud BreakoutExperience a new way to build Apps and connect to your customers in a whole new way.

Sky Lounge 11:05 - 11:50

CommunitySales Marketing

The Customer Success Platform in Action

Service Apps Analytics

Carmina CoenenPrincipal Solution Engineer

www.mattel.com

Mattel is a 70 year old toy manufacturer

Going through big digital transformation

Connect with consumers through their life journey

Delivering a seamless connected experience across any device

MATTEL VIDEO

Marketing Cloud

1 to 1 customer journeys

Connect every interaction

Precision marketing Predict and personalize content

Every channel, every device Email, mobile, social, ads & web

#1 Marketing application

Community Cloud#1 Community platform

Lightning Community Builder | New Drag and drop new capabilities, fast

Personalised Recommendations Targeted content for everyone

E-Commerce for Communities | New New channel for growth

MATTE

Marketing Cloud BreakoutDawn Of The Digital Marketer

Sky Lounge 12:00 -12:50

Get Ready for a New Kind of Customer Success

1 to 1 customer relationships

Write once, run great everywhere

World’s largest enterprise ecosystem

4 Cloud Breakouts Sessions 4 Success Service Sessions 1 Technical Session 1 Retail Industry Session

Expo with Salesforce and partners

Dreamforce  to  You  Amsterdam  Event  App

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