Keynote David Horsager-The Trusted Edge: What Top Leaders Have and the Eight Pillars to Build it...
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Transcript of Keynote David Horsager-The Trusted Edge: What Top Leaders Have and the Eight Pillars to Build it...
HORSAGER MA, CSPMay 20, 2014
DAVID
@DavidHorsager
TRUST is…
PERSON
PRODUCT or ORGANIZATION
belief in a:CONFIDENTA
@DavidHorsager
When people TRUST a company:
91% chose to buy from them
Edelman 2009 Trust Barometer
26% bought shares
42% share positive experiences online
55% will pay a premium to use them
76% recommend them to a friend
BIGGESTis your
TRUSA LACK
OF
expense.
T
PILLARS of TRUST
Pillar 1:CLARITY
@DavidHorsager
“People trust the clear, and distrust the
ambiguous.”
Pillar 2:COMPASSION
@DavidHorsager
LAW ofCompassion
Listen
21
AppreciateEmployees’ number one complaint is that they are not recognized for
their notable performances.
~2008 US Dept. of Labor
22
is the key component of
Sincerity
appreciation.
23
Wake up!
24
Pillar 3:CHARACTER
@DaveHorsager
whether you feel
like it or not.”
“Do what needs to be
done, when it needs to be done
Pillar 4:COMPETENCE
@DavidHorsager
“How am I staying fresh, relevant & capable?”
Pillar 5:COMMITMENT
@DavidHorsager
Pillar 6:CONNECTION
@DavidHorsager
Pillar 7:CONTRIBUTION
@DavidHorsager
Pillar 8:CONSISTENCY
@DavidHorsager
that make the
difference.
done consistently, things, LITTLE
It is the
TRUST is always a RISK.
Let’s Connect
http://www.facebook.com/DavidHorsager
@DavidHorsager
http://www.linkedin.com/in/dhorsager
800-608-8969