Prsentation PowerPoint

Key words Have a nice flight !Merger : The combining of two or more entities into oneHeadquarters : Center of operations or administrationsRevenue : The total amount of money received by the company for goods sold or services provided during a certain time periodLong-haul routes : long distance flightTo deliver : to bring to the proper place or recipient ( to deliver the mail )Profitability : the efficiency of a company at generating earningsFlap : un aileronA tense atmosphere : unconfortable atmosphereConfident : Marked by assurance, as of success

2 The Boeing CompanyWho We are, Our Products/What we do

Where we operate / Describe the economy

Market Share/Our Strategy

The Boeing Company

Founded in 1916 by William E.Boeing in Seattle, Washington, with George Conrad Westervelt, U.S. Navy engineer. B&WToday : The world's largest aerospace company (BCA) . The third-largestdefense contractor in the world ( BDSS)12000 planes, 75% The Boeing CompanyGeographical Distribution of the revenue : USA 50%, Europe 14.3%, Asia 10.8%, Middle-East 8%, China 6.9%, Oceania 4.5%, Africa 2.5%, Canada 1% & other 2%.

Headquarters : Boeing International Headquarters Chicago, Illinois, US.Chairman & CEO : James McNerneyEmployees : 174 000 Revenue : US$ 68.735 Billion . BCA 52.5% & BDSS 46.5%Profit : US$ 4 Billion The Boeing Company

B737 since 1967 length : 30-42meters, capacity : 124-215 passengers 6000 delivered. Best selling jet airliner in the history of aviation (2nd A320)B747 (1969), 366 to 524 p , US$ 250-300 millionB767 (1981) 50-60 meters 181-375 pB787-Dreamliner (2011) US$ 193-230 million, 56.7 meters , 210-250 p, economical (-20% consumption)B777 (1994), 64-74m, US$244-280 million , 300-550 p, 1025 deliveredBoeing Business Jets : US$ 50-310 million Frances EconomyGDP $2,580 billion (5th)GDP real growth rate : 1.7% (2011)Population : 65 350 000 Labour force : 28.21 million (2010 est.)Labour force by occupation : services (71.8%), industry (24.3%), agriculture (3.8%)Unemployment : 10.6% (August 2012)Public debt : 85.8% of GDP (April 26th,2012)A tense atmosphere ( the government wants to reinforce the market share of french companies like EADS & Airbus )

7 Boeing vs Airbus

Boeing vs Airbus

Boeing vs AirbusAIR France : 104 planes for long-haul routes (2011), 60 million passengers per year. #1 in incomes.Boeing almost 70% of the fleet : 12 B747 since 1990 + 55 B777 since 1998 ( good results in term of autonomy and consumption for B777 ) & 30 Airbus.KLM : long-haul routes 80% Boeing ( B747 & B777 ), only 10 A330 since 2006Average age of AirFrances planes : 8.8 yearsAverage age of KLMs planes : 10.6 years Lot of planes will have to be replaced ( especially B747 & A340).

Boeing vs Airbus

AirFrance-KLMs mega order of last year : 110 planes 60 A35050 B787 DreamlinerPolitical pressureLitlle loss of marketBoeing vs Airbus : confident for the future

Boeing vs Airbus : confident for the futureAirbus : the size of planes, to carry more passengers for reducing costsBoeing : new materials & type of flaps, less heavy planes reduce oil consumptionNegociations between Airbus & BAE Systems for a merger failedBoeing returned to #1 in 2012, the forecast of the revenue was raised

SOURCES

Reuters; Wikipediawww.boursorama.com; www.journal-aviation.comwww.zonebourse.com; www.boeing.fr

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