Key things to have in a logo

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HI! I’M THE BRANDING MONK AND I’M HERE TO TELL YOU THE

KEY THINGS TO HAVE IN YOUR LOGO

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KEEP IT SIMPLE


SIMPLE LOGOS

GO A LONG WAY IN THE

MEMORY LANE

BAD LOGO GOOD LOGO


MAKE IT MEMORABLE


YOUR LOGO SHOULD GIVE A HINT OFWHAT YOUR COMPANY IS ABOUT

EXAMPLEThe Toddlers - is a play school for children of age group 2-5 years. This logo gives a playful feel and tell us that it has something to with children.

However, this logo gives a more professional, strict feel making it seem like a newspaper’s logo or a logo for a more professional brand.



YOUR COMPANY IS HERE TO STAY.I HOPE IT IS!!

SO MAKE IT TIMELESS

Coca-Cola’s logo has remained fairly consistent since 1886. This has resulted into a stable image in the minds of the consumers.

1886

1900

1940

1950

1960

1985

1987

1990

2000

2014


MAKE IT VERSATILE


If your aim for your brand is to take it to places then making a versatile logo is a must. Here is a quick checklist on making sure that your logo is versatile Should be usable on all media (print, TV,

website) Should be zoom-able up-to 50 times its size Should be visible against black/white

AGAINST BLACK/WHITE

ON A WALL

ON A T-SHIRT


MAKE IT APPROPRIATE


A quick checklist to make sure that your logo is appropriate:

Should speak to ‘your’ audience.

Graphics should convey the message of your brand

The colour feel should be in line with the intended brand’s image

The typography should be in line with the intended brand’s image

The shape used should be understandable

Your logo should answer the questions: Why do we need this logo? Who is the target? What is the purpose of the logo?

Your logo should definitely be able to be differentiated from your competitors



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Key things to have in a logo

Marketing

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