Key Technology Transitions Impact on future of Voice Messaging Apps Bert Leysen Market Development...
-
Upload
austin-french -
Category
Documents
-
view
214 -
download
0
Transcript of Key Technology Transitions Impact on future of Voice Messaging Apps Bert Leysen Market Development...
Key Technology TransitionsKey Technology Transitions
Impact on future ofImpact on future ofVoice Messaging AppsVoice Messaging Apps
Bert LeysenBert Leysen
Market Development ManagerMarket Development ManagerIntel CSO EMEAIntel CSO EMEA
22
AgendaAgenda
Next-Gen Network TopologyNext-Gen Network Topology Technology Transitions @ Network AccessTechnology Transitions @ Network Access
– Wireless AccessWireless Access
– Broadband Access Broadband Access
Technology Transitions @ Core InfrastructureTechnology Transitions @ Core Infrastructure– Distributed ArchitectureDistributed Architecture
– Packed-based Architecture - VoPPacked-based Architecture - VoP
Technology Transitions @Network Service SystemsTechnology Transitions @Network Service Systems– Standard based Platform ArchitectureStandard based Platform Architecture
In search of « The NGN Killer App »In search of « The NGN Killer App »
ConclusionConclusion
33
The Next Generation NetworkThe Next Generation Network
Service ProvidersService ProvidersAnd EnterpriseAnd Enterprise
ServiceServiceProviderProvider
EnterpriseEnterprise
ClientsClients
Mobile ClientsMobile Clients
FixedFixedClientsClients
Public NetworksPublic Networks
ACCESSACCESS
ACCESSACCESS
ACCESSACCESS BroadbandBroadband
AccessAccess
CoreCore
FixedFixed AccessAccess
(Narrow Band)(Narrow Band)
Mobile Mobile WirelessWirelessAccessAccess
FixedFixed AccessAccess
(Narrow Band)(Narrow Band)
BroadbandBroadbandAccessAccess
GatewaysGateways
ServicesServices
ServicesServices ServicesServices
ServicesServices ServicesServices
ServicesServices ServicesServices
ACCESSACCESS
ACCESSACCESS
44
55
The Business Drivers behind NGNThe Business Drivers behind NGN
End Users (Corporate, Consumers):End Users (Corporate, Consumers): flexible access to information: Any device, anywhere, any timeflexible access to information: Any device, anywhere, any time Phone (no longer Voice only) => PDA, Games, Internet, SMS, …Phone (no longer Voice only) => PDA, Games, Internet, SMS, … CPE/SOMO: Have IT systems hosted by xSPCPE/SOMO: Have IT systems hosted by xSP
Carriers & Service ProvidersCarriers & Service Providers:: Require operational efficiency => network convergenceRequire operational efficiency => network convergence Want differentiation and sticky servicesWant differentiation and sticky services
Eg Broadband access at low price, GamesEg Broadband access at low price, Games ““Voice” remains lion share of future revenue Voice” remains lion share of future revenue
NGN needs to provide QoS to carry VoiceNGN needs to provide QoS to carry Voice
OEMs / DevelopersOEMs / Developers:: Want improved TTM Want improved TTM Require an offering with reduced TCO (pushed by xSPs)Require an offering with reduced TCO (pushed by xSPs)
66
AgendaAgenda
Next-Gen Network TopologyNext-Gen Network Topology
Technology Transitions @ Network AccessTechnology Transitions @ Network Access– Wireless AccessWireless Access
– Broadband AccessBroadband Access
Technology Transitions @ Core InfrastructureTechnology Transitions @ Core Infrastructure Technology Transitions @Network Service SystemsTechnology Transitions @Network Service Systems In search of « The NGN Killer App »In search of « The NGN Killer App » ConclusionsConclusions
77
Network Access:Network Access: Broadband and WirelessBroadband and Wireless
1998 2005
Data /Data /InternetInternet
WirelessWireless
““Wireless Wireless Internet”Internet”
Mar
ket S
ize
1 Billion Subs1 Billion Subs
1 Billion Subs1 Billion Subs
200 Million Subs200 Million Subs
300 Million Subs300 Million Subs
Source: NSS MarketingSource: NSS Marketing DD
88
Wireless Access:Wireless Access:Convergence of Wireless Voice & DataConvergence of Wireless Voice & Data
Personal Inf. DevicesPC synchronization
Rich DataPersonal Info. Mgmt.
MP3/MPEG4Video Encode
3D Games
Cellular Telephony 2.5G and 3GGUI/BrowsersMixed Data TypesLocation ServicesM-Commerce
Cellular Telephony 2nd Generation
PIM (simple)Voice only
Increasing bandwidth /Increasing bandwidth /packet-based networkspacket-based networks
Increasing processingIncreasing processing
PDAPC synchronization
Data centricDigital Audio
Video playbackGames
99
Wireless Access:Wireless Access:Personal Client Architecture (PCA)Personal Client Architecture (PCA)
Compute Compute
CPUCPU
PowerPowerManagementManagement
DisplayDisplay
PeripheralsPeripherals
USBUSB
Bluetooth*Bluetooth*
Communications Communications CPUCPU
AnalogAnalog DSPDSP
Flash/SRAMFlash/SRAM
Air Interface Air Interface ModuleModule
FlashFlash
RAMRAM
MemoryMemory
Standard Bus Interface
Hardware and software stacks Hardware and software stacks abstractedabstractedDefined interface allows each block Defined interface allows each block to evolve separatelyto evolve separately
PCA Decouples Communication and Computing subsystems for independent development and faster delivery of applications
PCA Decouples Communication and Computing subsystems for independent development and faster delivery of applications
1010
Wireless Access:Wireless Access:Dual Mode Dual Mode – GSM Voice & WAP Data– GSM Voice & WAP Data
1111
AgendaAgenda
Next-Gen Network TopologyNext-Gen Network Topology
Technology Transitions @ Network AccessTechnology Transitions @ Network Access
Technology Transitions @ Core InfrastructureTechnology Transitions @ Core Infrastructure– Distributed ArchitectureDistributed Architecture
– Packed-based Architecture - VoPPacked-based Architecture - VoP
Technology Transitions @Network Service SystemsTechnology Transitions @Network Service Systems
In search of « The NGN Killer App »In search of « The NGN Killer App »
ConclusionsConclusions
1212
Core InfrastructureCore Infrastructure
Distributed & Adding IntelligenceDistributed & Adding Intelligence
Enhanced Media Enhanced Media Gateway Gateway
Trunk
Trunk
Inte
rfac
e
Inte
rfac
e
Signal GatewaysSignal Gateways
Signaling
Signaling
Interface
Interface
Media ServerMedia Server
APIAPI
Media ServerMedia Server
Switch
Switch
Media
Media
SoftswitchSoftswitch
Switch
Switch
Intelligence
Intelligence
Sw
itch
Sw
itch
Fab
ric
Fab
ric
PacketPacketNetworkNetwork
PSTNPSTN
SwitchSwitch
1313
AgendaAgenda
Next-Gen Network TopologyNext-Gen Network Topology Technology Transitions @ Network AccessTechnology Transitions @ Network Access
Technology Transitions @ Core InfrastructureTechnology Transitions @ Core Infrastructure
Technology Transitions @Network Service SystemsTechnology Transitions @Network Service Systems– Standard based Platform ArchitectureStandard based Platform Architecture
In search of « The NGN Killer App »In search of « The NGN Killer App »
ConclusionsConclusions
1414
Service Systems:Service Systems:TransitionTransition to IP is in Progress to IP is in Progress
The migration is evolutionaryThe migration is evolutionary
Circuit-switched Systems Circuit-switched Systems
(1) TDM-based products still (1) TDM-based products still
account for a majority of industry account for a majority of industry
revenuerevenue
(2) Approaching limits in (2) Approaching limits in
price/performanceprice/performance
3) Speech becomes critical3) Speech becomes critical
Packet-based SystemsPacket-based Systems
(1) IP-based service systems will (1) IP-based service systems will
surpass by 2003 (SIP, VoiceXML)surpass by 2003 (SIP, VoiceXML)
(2) Enhanced Features distributed (2) Enhanced Features distributed
between between gatewaysgateways and and media media
serversservers
(3) Speech is a critical component(3) Speech is a critical component
1515
• • EnterpriseEnterprise• SOMO• SOMO• Consumers• Consumers
• • EnterpriseEnterprise• SOMO• SOMO• Consumers• Consumers
EnterpriseEnterpriseEnterpriseEnterprise SOMOSOMOSOMOSOMO ConsumersConsumersConsumersConsumers
Content ProvidersContent ProvidersContent ProvidersContent Providers
Application ProvidersApplication ProvidersApplication ProvidersApplication Providers
Backbone OperatorsBackbone OperatorsBackbone OperatorsBackbone Operators
Access ProvidersAccess ProvidersAccess ProvidersAccess Providers
RetailersRetailersRetailersRetailers
Wir
elin
e O
per
ato
rsW
irel
ine
Op
erat
ors
Wir
elin
e O
per
ato
rsW
irel
ine
Op
erat
ors
Wir
eles
s O
per
ato
rsW
irel
ess
Op
erat
ors
Wir
eles
s O
per
ato
rsW
irel
ess
Op
erat
ors
ISP
sIS
Ps
ISP
sIS
Ps
ContentContentContentContent
Service PortalsService PortalsService PortalsService Portals
BandwidthBandwidthBandwidthBandwidth
Local PresenceLocal PresenceLocal PresenceLocal Presence
DistributionDistributionDistributionDistribution
SE
RV
ICE
OF
FE
RIN
GS
ER
VIC
E O
FF
ER
ING
SE
RV
ICE
OF
FE
RIN
GS
ER
VIC
E O
FF
ER
ING
US
ER
SU
SE
RS
US
ER
SU
SE
RS
Service Systems:Service Systems:ASPs hosting multi-vendor AppsASPs hosting multi-vendor Apps
Through Competition, “Operators” are specializing and becoming “Service Providers”
1616
AccessAccessLayerLayer
EnhancedEnhancedServicesServicesLayerLayer
Core NetworkCore NetworkServicesServicesLayerLayer
Service Systems (through Broadband Access) :Service Systems (through Broadband Access) :Allowing Hosting of SME Comms ServicesAllowing Hosting of SME Comms Services
HostingCenter
Service Portal
Media APIMedia API
Voice Voice PortalPortal VPNVPN Confe-Confe-
rencingrencing
SME
SOMO
Use
rs
TDMSwitches
COSwitch
Corporate
xDSL(CableGbE)
Voice+SS7
1717
VoiceXMLVoiceXML– W3CW3C
BroadbandBroadband– Voice over BroadbandVoice over Broadband (OpenVOB)(OpenVOB)
Policy/QoSPolicy/QoS– IETF RAP (COPS)IETF RAP (COPS)– IETF DiffServIETF DiffServ– IETF RSVP IETF RSVP – IEEE 802.1pIEEE 802.1p– IETF SMIngIETF SMIng
SecuritySecurity– IETF IPSecIETF IPSec– IETF & DMTF Security PolicyIETF & DMTF Security Policy– IETF AAAIETF AAA– Open Group CDSAOpen Group CDSA
Network Edge TechnologyNetwork Edge Technology– IETF OPESIETF OPES– BCDFBCDF– W3CW3C
Telephony Application ServersTelephony Application Servers– ECTFECTF
IP TelephonyIP Telephony– ITU H.323ITU H.323– ITU H.248ITU H.248– IETF SIPIETF SIP– IETF MegacoIETF Megaco– IMTC iNOW!IMTC iNOW!
DatacastingDatacasting– ATSC S13ATSC S13– DVB HTMLDVB HTML
Open NetworkingOpen Networking– CPIX and MSF network proc. APIsCPIX and MSF network proc. APIs– IETF FoRCES (BOF)IETF FoRCES (BOF)
Open Telco-grade ComputingOpen Telco-grade Computing– PICMGPICMG– InfinibandInfiniband– Open Source - LinuxOpen Source - Linux
Standards make NGN happenStandards make NGN happen
LinuxLinux
Other brands and names are the property of their respective owners.
1818
Service Systems:Service Systems:
Standards-based Platform ArchitectureStandards-based Platform Architecture
Direct I/O APIsDirect I/O APIs
Unified MailUnified Mail Voice PortalVoice Portal Call CenterCall Center VoIP ConferencingVoIP Conferencing
JAIN, VoiceXML, Parlay, S.100JAIN, VoiceXML, Parlay, S.100
Middleware – Carrier Grade OSMiddleware – Carrier Grade OS
PCI cPCI Aplliances
1919
DB
MultimediaFiles
AudioFiles
Web Server
HTMLScripts
VoiceXMLScripts
Grammars
Gateway
Web Browser
Capture Voice
ASR
DTMF
Replay Audio
TTS
Database Server
VoiceBrowser
VoiceXML: XML-based – One Info DBVoiceXML: XML-based – One Info DB
2020
AgendaAgenda
Next-Gen Network TopologyNext-Gen Network Topology
Technology Transitions @ Network AccessTechnology Transitions @ Network Access
Technology Transitions @ Core InfrastructureTechnology Transitions @ Core Infrastructure
Technology Transitions @Network Service SystemsTechnology Transitions @Network Service Systems
In search of « The NGN Killer App »In search of « The NGN Killer App »
ConclusionsConclusions
2121
In search of “The Killer App”In search of “The Killer App”
Will it be driven by the Hosting business model?Will it be driven by the Hosting business model?– Web Server -> e-Business -> Click-to-talk -> distributed call centersWeb Server -> e-Business -> Click-to-talk -> distributed call centers– Network based PBX - IP Centrex - VPNNetwork based PBX - IP Centrex - VPN
Will it be through Voice/Data Convergence?Will it be through Voice/Data Convergence?– IP Conferencing: Merge of Video, Data and VoiceIP Conferencing: Merge of Video, Data and Voice– Unified Messaging: Any Place, Any Time, Any DeviceUnified Messaging: Any Place, Any Time, Any Device
Will Wireless Mobility be the driver?Will Wireless Mobility be the driver?– Location based ServicesLocation based Services– Wireless Internet - GamesWireless Internet - Games
Will it be through new technologies, like eg. Speech Recognition?Will it be through new technologies, like eg. Speech Recognition?– Voice Portal - Email ReaderVoice Portal - Email Reader– Personal AssistantPersonal Assistant
Will it be through Openness of new Solutions?Will it be through Openness of new Solutions?– VoiceXML -> Tapping into XML Developer Community?VoiceXML -> Tapping into XML Developer Community?
Will it be through the introduction of alternative Billing?Will it be through the introduction of alternative Billing?– Prepaid IP Billing - Reverse Billing – Always on - …Prepaid IP Billing - Reverse Billing – Always on - …
Question: Why did SMS or I-Mode become a Killer Apps?Question: Why did SMS or I-Mode become a Killer Apps?
Thanks !Thanks !
Bert LeysenBert Leysen
[email protected]@Intel.com+32 2 712 43 11 Ext 346+32 2 712 43 11 Ext 346
2323
NGN Reference Network IINGN Reference Network II
STP
SignalGateway(SS7 SG)
Softswitch(Basic, Programmable)
MediaGateway(Trunk)
IPNetwor
k
OSSOSS BSSBSSOSSOSS BSSBSS
PacketPacketCircuitCircuit PacketPacket
SoftswitchSCP
Feature Feature ServerServer
MediaGateway(Access)
Media Server(SN/IP, ESP, VPP, IPMS)
Analog/Digital Analog/Digital endpointsendpoints
Packet Packet endpointsendpoints
MediaGateway
(IP/Packet)
SignalGateway
(IP)
CentralOffice
App App ServerServer
Feature Feature ServerServer
OSSOSS BSSBSS
Media Server(IPMS)
App App ServerServer
Packet Packet endpointsendpoints
EnterpriseMedia Server
Analog/Digital Analog/Digital endpointsendpoints
IPNetwork
2424
NGN Reference Topology IIINGN Reference Topology IIIE
nter
pris
e A
ndH
ome
Fixed NB Access Fixed NB Access Network Network (Cu or WLL)(Cu or WLL)
BB Access BB Access NetworkNetwork
(Fiber, Cable, (Fiber, Cable, DSL, or WLL)DSL, or WLL)
Mobile Wireless Access Mobile Wireless Access Network Network (2G, 2.5G, 3G)(2G, 2.5G, 3G)
EnterpriseEnterpriseNetworkNetwork
Core Core NetworkNetwork
CoreCoreNetworkNetwork
EnterpriseServices
Platforms
HSP/ASPServices
Platforms
NSP ServicesPlatform
NSP ServicesPlatform
NSP ServicesPlatform
NSP ServicesPlatformNSP Services
Platform
Access device
Gateway Gateway Gateway Gateway
Gateway
Access deviceAccess deviceAccess device
Cor
e A
cces
s
NGN “Connected Clients”NGN “Connected Clients”
HSP/ASP ServicesPlatforms
2525
The ComplexityThe Complexity
Communicator
WAPphone
Smartphone
Subnotebook
Notebook
GSM/GPRS/WCDMA/Bluetooth/WLAN
Infrastructure
SGSN
GGSN
InternetOperators
Mobile/InternetPortal
InternetPortal
Mobile Fixed access
WAP
HTML
WAP/HTML
Mobile Operator
WiredOperator
ISP
ISP
ISP
Mobileportal
Corporate Intranet
Mobile Portal
WAP andHTML
WAP gateway
WAP gateway
WAP gateway
SERVERSWAP gateways
ISP:sPortals
Corporate
End to end security