Key Success factors in digital healthcare

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Key Success Factors in Digital Healthcare CHIWEON KIM 2016.3.30

Transcript of Key Success factors in digital healthcare

Page 1: Key Success factors in digital healthcare

Key Success Factors in Digital Healthcare

CHIWEON KIM2016.3.30

Page 2: Key Success factors in digital healthcare

Key Success Factors

• Utility

• Business Model

• Platform

Page 3: Key Success factors in digital healthcare

4 questions digital healthcare products should address

No

Yes

No

Yes

No

Yes

No

Yes

Medical utility??

Recognized as problem?

Does consumer want solution?

Does it solve the problem?

1. Utility

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Product with utility but not regarded as a problem

Smart water bottle•Drinking water helps improve health•Do the consumers regard dehydration as a problem?•The bottle may be trying to solve a problem that does not exist.

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Other examplesUpRight

BitBite

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Recognized as problem, which consumers don’t want to solve with the particular solution

VS

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Lets you know that there is an intruder, and then?

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Zeo did not help solve the problem

Zeo sleep manager

•Monitors sleep pattern•Once regarded as signature product of digital health•Stopped operation in 2013•Reason for failure limited meaning Do not lead to sleep improvement

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Heart rate variability does not solve a problem

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Need to have a clear view on utility

Medical ProblemWanna

solve Solution

Utility evaluation

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Digital healthcare’s utility for consumers

Utility forConsumers

Short term

• Access to care

• Problem-based utility-Triage-Try to solve outside of hospital

Mid-long term

• Behavioral modifiation

• Sustained use

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Short term utility: enhanced access to care

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Short term utility: what do Korean patients want?

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Short term utility: what do Korean patients want?

Thermocare 열나요

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Short term utility: Type I DM and CGM

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Long term utility: Type 2 DM

• For chronic diseases like diabetes, the most important thing is sustained behavioral change.

• Most of current solutions for diabetes focuses on ancillary problems rather than the core ones.

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Dig

ital

hea

lthc

are

Hospital

Home

No

Yes

Where to use?Does the 3rd party pay the bill?

Employer

No

Yes

Consumer

Insurance

Hospital

4 business models in digital healthcare2. Building business model

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B2C: Digital healthcare is a credence good

Credencegood

Experience good

Chracteristics

Search good

Examples

•Can’t be judged even after it is used

•Can’t be judged before it is used

•Can be judged without being used, if you spend enough time to search

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Insurance: Needs of insurance companies?

• Some insurance companies offer wearables to their members

• Some members may try to take advantage of it

• Insurance companies want heart rate sensor to prevent the fraud.

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In Korea, only NHIS has enough motivation to invest in digital healthcare

NHIS Privatepayer

Consumer

Portion saved by digital health

90%

10%

90%

10%

90%

10%

Private payer Consumer

90%

10%

90%

10%

Korea US

Digital healthcare’s impact on insurance depends on payer structure

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Digital healthcare products fit into healthcare business structure

• Google glass case

• Google glass showed promise for use in hospitals.

• However, the issue is who will pay for it

• Payer:?

• Hospital: ROI issue

• Doctors?

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Platform is needed to connect products, consumers and hospitals.

Apple Healthkit•Healthcare platform•Major partnersEMR: Epic EMR Hospital: Mayo clinic

•이후 연구를 위한 ResearchKit 과 ResearchKit 의

연구 결과를 앱으로 만들 수 있는 CareKit 출시

Google Fit

•Focuses on fitness•Partners: no hospitals or EMR companiesIT: LG, HTC, ASUS Fitness, Sports: Nike, Adidas, Noom

3. Platform