Enterprise 2.0 Summit 2012 Closing Keynote - Next-Generation Ecosystems And its Key Success Factors
Key Success Factors for Enterprise Content Management
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Transcript of Key Success Factors for Enterprise Content Management
Key Success Factors for Enterprise Content Management
Agnes MolnarIndependent Consultant,
ECM & Search Expert
Yarin NegriDirector of Marketing
Intlock
Webinar Agenda Introduction
Key Success Factors for Enterprise Content Management
Summary and Q&A
Webinar Housekeeping Webinar Recording
Talk to us on twitter:
#SPmetrics
@CardioLog
@molnaragnes
Questions?
Introduction – Agnes MolnarInternational SharePoint Consultant
• 10+ Years SharePoint Experience
• Information Architecture & ECM
• Search
SharePoint Server MVP
• 6 Years SharePoint Server MVP
• Speaking at Conferences around the world
• Books, White Papers, Articles
Contact
• E-mail: [email protected]
• Blog: http://aghy.hu
• Twitter: @molnaragnes
Information Overload
Information OverloadAmount of Input > Processing Capacity
Result: less attention →
Less information received →
Delay in decision making ORMaking bad decisions
Information OverloadThe average person receives 63,000 words of new information every day.(by Robby Walker)
Average length of a novel: 64.531 words (by Amazon Text Stats)
If you wanted to read everything you’ve got in 2013,it would take the first three months of 2014!
Information Overload1970: first mention of “information overload” by Alvin Toffler (futurologist)
1964: “Future shock” mentioned by Bertram Gross (social scientist)
BUT Information Overload became a serious problem at the end of the 19th century!
Enterprise Content Management
Information Organization & Access
Information ArchitectureThe art and science of organizing and labeling
the CONTENT(documents, web sites, blog posts, database entries, etc.)
to support findability and usability
IA Tools in SharePoint 2013Document Libraries & Folders
Content Types
Document Sets
Managed Metadata
Document ID
Workflows
Content Organizer Rules
…
Organizing the Content in SharePoint1. Sites, Libraries, Lists, Folders by
• Business Needs
• IT restrictions
• Governance Plan
• Randomly
ExamplesBad Naming:• Document1.docx• JoeLibrary• List1
No structure• Uploading everything to
“Shared Documents”
Creating/Uploading content in the wrong place• MarketingCampaign2013.ppt
x in the Campaign2012 folder• Customer1.docx on the
Customer2 site
ExamplesNaming convention:• Title is important• Include Product/Customer/…
name• Include the intent• Etc.
Use Structure• Separate lists/document
libraries/folders• Separate sites
Keep your structure “clean”
Organizing the Content in SharePoint2. Content Types, Columns, Managed Metadata by
• Business Needs
• IT restrictions
• Governance Plan
• Randomly
ExamplesBad Naming:• JoeConentType• Tag1
Bad Structure / Duplicates• No Content Type Hierarchy• Chaotic Term Store with
“random” terms
Empty values
Wrong values• Abc123• 123456• [default value]• [random value]
ExamplesNaming convention:• Content Type: Marketing
Campaign Template• Term: Europe / United
Kingdom / London
Use Structure• Content Type Hierarchy• Site Columns• Managed Metadata
hierarchy
Keep your structure “clean”
Enterprise Search
SearchSearch Technology
that your organization owns and controls
Enterprise SearchConnects people
to the informationthey need to get their jobs done
Refinement
Result Type & Display Template
On Hover Panel
In Query Rules
Search – Metadata EverywhereCrawled Property Managed Property
Author
CreatedBy
From
Author
Usage
Refiner
Display on Result Set
Display on Hover Panel
Sorting by
Analytics for Successful Enterprise Content Management
Why Portal Analytics for Successful Enterprise Content Management?
Actionable MetricsIdentify top users
Monitor mobile trends
Identify departments with low usage levels
Create SP evangelists within departments
Make sure content can be accessed through popular
mobile devices
Provide training and other assistance
Identify failed search phrases
Add content that is missing from the site
Detect unused sites Free up hard disk space
Evaluate
MonitorEnhance
Building a Stronger Portal Environment
Hi Martha,
What do you need in order to
achieve your individual goals?
Message BarProfile and usage based
Voice of CustomerProfile and usage based
Martha, register to the new product marketing webinar
Hi Martha,
What do you need in order to
achieve your individual goals?
sign up
Engage - CardioLog Voice of Customer Concept
What is the purpose of your visit to the
portal today?
Engage Your Audience and Collect User Feedback
Expand Portal Usability
Did you find what you were looking for?
Yes – I did
Partially – not everything
No – I did not
Elaborate:
Q&A
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Email: [email protected]