Key Points: The Marketing Karate Master - KU Professional & Continuing Education … · ·...
Transcript of Key Points: The Marketing Karate Master - KU Professional & Continuing Education … · ·...
Key Points: The Marketing Karate MasterAfter this workshop, participants should know how to:
Structure an effective marketing department with proven techniques
Build cooperative relationships with clients and vendors
Capitalize on the combined abilities of your team with point of contact
Integrate project management software for project tracking
Bridge the gap between administration and marketing
Maximize staff potential with cross-training and continuing education
Generate additional revenue through external marketingopportunities
www.ContinuingEd.ku.eduConference Twitter: #uceamktg
Structure an effective marketingdepartment with proven techniques
BusinessOffice
Financial Hub
Executive Director
Director of Professional Programs
and Communications
Marketing Staff
Editors
ProjectManagers
Distribution CenterMailing List Specialists
Program Managers
Units/ClientsAerospace Programs
KLETCMedical Center
Fire and Rescue
APP Program Managers
Director of Marketing
GraphicDesigners
WebmastersProgrammers
Maximize staff potential with cross-training and continuing education
Director of Marketing
Marketing Illumination Structure
Business Officehelps generate
outside invoices
Graphic Designer/Project Manager for
outside projects
University clientsin need of
marketing services
GraphicDesigners
Project Managers• editors• financial analysis
Web Designers &Programmers
Distribution Centerand Mailing List
Specialists
www.ContinuingEd.ku.edu/illumination
Build cooperative relationshipswith clients and vendors
Project Manager: Role and Function
Budget Marketing Plans
Reggie Financial Reporting
ProgramManager
Client
ProjectManager
OutsideVendor
Mar
keti
ng
Ch
eckl
ist
Pro
gram
Man
ager
E
vent
dat
e
Eve
nt ti
tle
Loca
tion
Pro
j #
Aud
ienc
e
Pro
ject
ed a
ttend
ance
Reg
iona
l? N
atio
nal?
Inte
rnat
iona
l?
Ove
rall
budg
et
Eve
nt b
udge
t
Pro
ject
ed m
arke
ting
budg
et
Adj
uste
d m
arke
ting
budg
et
Mar
ket
anal
ysis
R
esea
rch
Tra
ckin
g
Pri
nt
(pre
ss jo
bs)
� P
ostc
ard
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Tim
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ave
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ite
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-mai
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Dat
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sen
d S
ubje
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ne
1.
2.
3.
4.
Mar
keti
ng
Ch
eckl
ist (
page
2)
� M
ail a
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ists
In
-hou
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(S
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K
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ites
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� S
hip
pin
g a
nd
bin
der
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imel
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rem
ium
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ote
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aker
gift
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shirt
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tc.)
�
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site
ph
oto
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egg
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Oth
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eed
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Reggie integrates project tracking with financial accountability
Integrate project management software for project tracking
Reggie
Event Management EnrollmentManagement
• Registrations• Cancellations• Refunds
FinancialManagement
(KUCE Business Office)
• Details by event• Various financial reports• Financial accountability
• Programs• Marketing initiatives
Main UniversityFinancial Systems
KUCE Comprises Seven Units• Marketing• Academic and Professional Programs (APP)• Aerospace Short Course Programs• Academic Outreach & Distance Education (AO&DE)• Kansas Fire & Rescue Training Institute (KF&RTI)• KU Continuing Medical and Nursing Education
(CME and CNE)• Kansas Law Enforcement Training Center (KLETC)
• E-mail notificationsgenerated by entries inReggie
Microsoft Outlook
• Jobs by department• JCN job-tracking
transaction system• Job details• Deadlines
MarketingManagement
Bridge the gap between administration and marketing