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LEVERAGE YOUR COLLECTIVE NETWORKThe power of data latest developments and practical implications

LEVERAGE YOUR COLLECTIVE NETWORKWere just at the beginning stages of stitching together how we can help you BOTH unlock the power of your employees networks AND help you accomplish your strategic objectives

Connect the worlds professionals to make them more productive and successfulOur Mission

Leverage the power of THE NETWORK450M100M

32MLinkedIn membersunique visitors every monthnew connections made daily

LEVERAGE THE POWER OF THE NETWORKWith over 450MM members globally, LinkedIn is the destination to find the worlds professionals

CANADA12M+BRAZIL23M+EMEA132M+SAUDI ARABIA2M+SOUTH AFRICA4M+INDONESIA5M+AUSTRALIA7M+USA124M+UAE2M+CHINA16M+INDIA34M+RUSSIA5M+THE NETWORK

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Were the most effective platform for building relationships with the worlds professionalsAnd with that global reach comes activity and engagement at massive scale

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Create economic opportunity for every member of the global workforceOur Vision

Members

Companies

Jobs

Skills

Schools

KnowledgeTHE ECONOMIC GRAPH

Members

Companies

Jobs

Skills

Schools

KnowledgeTHE ECONOMIC GRAPH

450M8M7M9B28k10MEndorsementsWeekly shares

Stay connectedand informedAdvancetheir careerWorksmarter

EMPOWERING OUR MEMBERS & CUSTOMERS

LI EMPOWERS OUR MEMBERS AND CUSTOMERSOur members come to LinkedIn to stay connected, stay informed and advance their careers. And its this engagement and activity that in turn allows us to provide value to companies like you helping you identify the right people to target, whether you are looking to hire, market, sell or engage them all in service of helping you to work smarter.

Values

Members firstRelationships matterBe open, honest, and constructive Demand excellenceTake intelligent risks Act like an owner

Same holds for our values, and they are absolutely essential to what makes us unique as a company.First and foremost is always that our members come first in everything we do

Percent of graduates from top universities* entering finance and tech, 2000-201410FOR EDUCATORS: where are alumni finding work?

*Based on US News Report: Caltech, Columbia, Duke, Harvard, MIT, Princeton, Stanford, University of Chicago, University of Pennsylvania, Yale

FinanceTechnology

We can look at graduation and industry entry rates over time by comparing the date a degree was earned to the first full-time job immediately held after graduation. This data in aggregate can allow us to spot trends and make regional comparisons. If students arent entering a certain field, why is that so? Why continue to teach skills if they arent employable?

After the Dotcom bubble burst, interest in tech plummeted. But that interest is starting to pick up again. A similar story can be told for finance after the market crash of 2008.10

ParisComputer Science

LondonTrading and Investment

MilanFashion

MadridTelecommunications Technology

BarcelonaForeign Language Translation

AmsterdamAviation

CopenhagenPharmaceuticals

OsloGeology

Frankfurt

Life Sciences

ScienceTechnologyBusiness

FOR GOVERNMENTS: how can we compete globally?Most uniquely defining skill categories found in major European cities

Every city is going to have a common set of talents, but we can use skills data to assign a particular flavor to a given city, that is a set of skills that are more likely to be found in the city vs. a regional average. We looked at 9 cities in Europe and found the skill categories that most likely to set it apart from other cities in the EU.

We will be able to monitor changes in the skill compositions across the globe, and use that data to help governments make better decisions on issues like immigration and education policy.

Lets take a closer look at Milan11

Unlock a powerful corporate asset

UNLOCK A POWERFUL CORPORATE ASSETSo, lets start with some news you may not have realized. There is a powerful asset that we all have at our disposal - our employees and their network of connections. In other words, the collective network of your employees. Its likely that its an underutilized asset in your organization simply because its a relatively new phenomenon. Only in the last 10 years have we begun to see mass consumer adoption of mobile devices and social sharing. And only in the last 10 years have we begun to see individuals leverage the power of social media for professional purposes. Now imagine harnessing the power of your employees to benefit your entire organization.

Unlock a powerful corporate asset

The collective network of your employees is more powerful than you can imagine

THE COLLECTIVE NETWORK OF YOUR EMPLOYEESBecause this collective network is more powerful that you can imagine. Your employees represent a massive opportunity as on average, their combined connections are 10x larger than the number of your company followers. And whenever one of your employees shares a piece of content on a platform like LinkedIn, those social gestures accrue benefits to your company resulting in all kinds of activity like: increases in company views, job views, profile views, and new connections. This strengthens your organizations talent, marketing and sales efforts some of the largest sources of growth for your enterprise.

The collective network of your employees is more powerful than you can imagine5,876employees888,6671st degree connections12,299,1512nd degree connectionsA leading German FMCG company

EXAMPLE (illustrative only)Employees, 1st and 2nd degree connections

Leverage the power of CONTENT62%of readers are in the upper ranks of their industries

1.5Mdaily shares

4,200+Lynda courses

LEVERAGE THE POWER OF CONTENTAnd these members are increasingly engaging with content on the platform (via articles, long form posts, professional development courses, etc.).

A DAY IN THE LIFE

InfographicEmployee advocacyTalent acquisitionLead referrals

I love the key takeaway in your narrative that the holistic value of LinkedIn is much greater than the sum of the individual parts. From what I recall, the current deck hits on each of the unique value drivers (e.g. branding, talent, etc.) at a very high level. I think your key takeaway will land better with your target audience (i.e. c-suite, including some who will only have a cursory understanding of LI) if its shared through aday-in-the-life style story. See below for a very crude example of what this could look like:

Your marketing team creates a powerful infographic, which gets shared to the right audience through precise targeting and by galvanizing your employee base to share with their networks. A top engineer at another company clicks on the infograhic, and clicks through more of your company's content until she sees a targeted job posting for an open role. She applies and get the job. This new employee not only fills a critical need, but brings some high-value relationships into the organization. One of your sales reps is able to identify that the new hire is connected to a CIO at a company he is targeting and gets an introduction, ultimately resulting in a new deal. By having the right talent on the account team, this new client turns into an referral source resulting in two additional new clients (who were especially receptive to the referrals because they had been exposed to your content).

Utilizing social and professional networksEmployerBrandingFinding better ways to source passive candidatesEmployee referral programs

What do you consider to be the three most essential and long-lasting trends in recruiting for professional roles?Source: LinkedIn Talent Solutions Global Recruiting Trends 2016 (NAMER)Most essential and Long-lasting Recruiting trends*

and on a macro-levelIts taking longerto recruit theright talent

+4 Days longer to hire talent3

Theres high demand

14 Year high for job openings in the U.S.1

And low supply of key talent

80% of companies seea skills shortage2

1 Bureau of Labour Statistics, June 20162 Aberdeen, 20153LinkedIn Talent Trends, 2016

Are open to your job opportunities Obstacle?: Candidates dont know enough about your company or jobs The #1 way people first discover and successfully land a new jobReferrals90%#1#1 thing candidates want to know about a company to decide whether to workCultureand our members tell us

Almost everyone is open to hear about your opportunitiesWhether or not someone is an active or passive candidate, they want to know about your open jobs.90%of global professionals are interested in hearing about new job opportunities2016 Global Talent Trends: Based on data from 33,000 professionals across 39 countries

What candidates want to know most about your companyPerks and benefits54%66%#1: Culture and values50%Mission and vision2016 Global Talent Trends: Based on data from 33,000 professionals across 39 countries

Biggest roadblocks candidates face when changing jobsNot knowing what it's really like to work at the companyNot understanding what's expected of the role Not hearing back after applying to a companyDifficulty negotiatingsalary, title, role, etc.Unclear communicationduring the recruiting process12345

FitPeopleCulture2016 Global Talent Trends: Based on data from 33,000 professionals across 39 countries

Leverage the power of insightsAudienceinsightsStrategicinsightsCustomINSIGHTS

LEVERAGE THE POWER OF INSIGHTSAll of this engagement and activity on the platform enables us to provide you with insights about the audiences youre seeking so you can be more targeted and more efficient in allocating your resources whether you are looking to hire, market, sell or engage your employees.

Big Data Skills

TALENT INTELLIGENCE: Helping you efficiently find candidates

TALENT INTELLIGENCE: Assessing talent flow

Example: Unicorn companies in U.S.(start-ups with valuation >$1B)

Peek into the future: RECRUITING IN 2020Which trends will shape the recruiting industry in the next 5-10 years* LinkedIn Global Recruiting Trends (2017)

The collective network of your employees is more powerful than you can imagine

THE COLLECTIVE NETWORK OF YOUR EMPLOYEESBecause this collective network is more powerful that you can imagine. Your employees represent a massive opportunity as on average, their combined connections are 10x larger than the number of your company followers. And whenever one of your employees shares a piece of content on a platform like LinkedIn, those social gestures accrue benefits to your company resulting in all kinds of activity like: increases in company views, job views, profile views, and new connections. This strengthens your organizations talent, marketing and sales efforts some of the largest sources of growth for your enterprise.

2016 LinkedIn Corporation. All Rights Reserved.