1 universumglobal.com

KEY ITEMS ON COMPANIES AGENDAS

Public information

  Attractiveness in your target audience   Challenges in the Recruitment Funnel   What is attractive within your target audience   Brand perception of you as an employer   Competitor analysis   What communication channels are most efficient

Translating complex brands to the employer branding space

Leveraging the strength of a global brand locally

Internal Branding & Differentiation

Developing Long-Term Relationships with Talent

Future Proofing the company’s success with Top Talent

Global workforce planning, Creating your own Global Talent Pools

Effectively Using Social Media to Engage in Conversations with Talent

Diversity and Inclusion

– KEY SOURCE OF FUTURE TALENT

Over the next 3 years, employers are expecting significant recruitment growth in Asia Pacific, EMEA but many of them are not prepared and view those same markets as most challenging.

Future Expectations per region/market

1/3 of employers do not have strong recruiting presence in those markets at this

time

Asia ,Middle East and Africa will be the most challenging region with respect to

sourcing ideal talents

Southeast Asia will experience the largest recruitment growth over the next 3 years

Middle east and Africa in 5

3

REPATRIATE OVERSEAS TALENT TO HOME MARKETS

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-  Global Mobility

-  Enable talent diversity and broader perspectives -  Ensure stronger talent leadership and communication skills -  Build a sociocultural understanding of multiple markets -  Acquire unique skillsets and competencies -  Global mindsets -  Securing top performers who tend to study abroad

Shift from tactical to strategic recruiting

Locating your Talent

MARKET TRANSITIONS UNDERWAY

MARKET TRANSITIONS UNDERWAY

4 universumglobal.com

Music

News

Technology

Books

TV

Movies

Airlines

Banking

Retail

Autos

Healthcare

Pharma Public Sector

Service Providers

Utilies

Source: Cisco

MORE STRESSED

LESS STRESSED

HAVING TALENT WITH GREAT IDEAS CAN MAKE A BIG DIFFERENCE…

SETTING THE STAGE

Founded 1889

$13.3 Billion Revenue

63,900 Employees

13 Employees 2003

Filed for bankruptcy…

Founded 2010

Acquired for $1 Billion by Facebook

30 Million Users April 2012

2012 2012

or

Jan Apr

MILLENNIALS | WHY SO IMPORTANT ?

YOUR TARGET GROUP

2.3 Billion Population worldwide! Turnover rate twice of older workers

For an organization of 1000s of people the cost of

replacing millennials could be millions annually

50 %

• Would rather have no job than a job they hate

80%

• Think they deserve more recognition than they get

75%

• Are not completely satisfied with their jobs

33%

• Choose recognition over higher pay

90%

• Think they deserve their dream job

2013 EUROPE’S MOST ATTRACTIVE EMPLOYERS | BUSINESS

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Employer Rank 2013 Employer Rank

2013

Google 1 0 Accenture 26 -3Ernst & Young 2 1 Johnson & Johnson 27 5L'Oréal 3 -1 Volkswagen Group 28 -3Coca-Cola 4 10 Credit Suisse 29 4PwC (PricewaterhouseCoopers) 5 4 Siemens 30 -4McKinsey & Company 6 1 Danone 31 0Unilever 7 1 Apple 32 -3KPMG 8 -3 Bosch 33 2Microsoft 9 1 Heineken 34 2P&G 10 -6 HSBC 35 -7The Boston Consulting Group 11 0 EADS 36 2Nestlé 12 0 Mars 37 7BMW Group 13 -7 UBS 38 1Deutsche Bank 14 2 Henkel 39 -2Deloitte 15 0 BNP Paribas 40 -6IKEA 16 -3 Barclays 41 6Goldman Sachs 17 0 GE 42 11J.P. Morgan 18 0 Bank of America Merrill Lynch 43 -3adidas 19 0 Philips 44 6IBM 20 0 Bayer 45 9Morgan Stanley 21 9 Allianz 46 2LVMH 22 2 Société Générale 47 2Sony 23 -2 Nokia 48 -3Bain & Company 24 3 Roland Berger Strategy Consultants 49 -6Daimler/Mercedes-Benz 25 16 HP 50 -8

Trend Trend

2013 EUROPE’S MOST ATTRACTIVE EMPLOYERS | ENGINEERING

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Employer Rank 2013 Employer Rank

2013

Siemens 1 2 Unilever 26 3BMW Group 2 -1 IKEA 27 -9IBM 3 -1 Cisco Systems 28 3Google 4 0 Apple 29 -7Microsoft 5 0 ABB 30 -7Bosch 6 1 E.ON 31 -10GE 7 1 Alstom 32 -2EADS 8 -2 Nokia 33 -6Coca-Cola 9 6 EDF 34 -6Intel 10 2 Oracle 35 2Nestlé 11 0 Ernst & Young 36 3Daimler/Mercedes-Benz 12 20 Renault 37 -11Philips 13 -3 Thales 38 0Shell 14 5 Ericsson 39 -3McKinsey & Company 15 -6 Johnson & Johnson 40 -5HP 16 -3 Schlumberger 41 -1Volkswagen Group 17 0 Dell 42 9Sony 18 -4 Danone 43 9The Boston Consulting Group 19 6 Deloitte 44 9Bombardier 20 NEW - BP 45 -1L'Oréal 21 -1 Heineken 46 -3Accenture 22 11 Goldman Sachs 47 -1BASF 23 11 PwC (PricewaterhouseCoopers) 48 2P&G 24 -8 Schneider Electric 49 8Bayer 25 -1 LVMH 50 -3

Trend Trend

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•  In which industry would you ideally want to work when choosing your first employment after graduation? (Please select a maximum of three alternatives)

The most attractive industry per market

2013 | Students | Business

1.  Management and Strategy

Consulting 2.  Fashion, Accessories and

Luxury Goods 3.  Media and Advertising 4.  Banks 5.  Fast Moving Consumer

Goods

1.  Automobiles and Parts 2.  Management & Strategy

Consulting 3.  Media and Advertising 4.  Banks 5.  Auditing and Accounting

1.  Banks 2.  Management and Strategy

Consulting 3.  Auditing and Accounting 4.  Fashion, Accessories and

Luxury Goods 5.  Media and Advertising

1.  Banks 2.  Auditing and Accounting 3.  Management and Strategy

consulting 4.  Media and Advertising 5.  Fashion, Accessories and

Luxury Goods

1.  Banks 2.  Management and Strategy

Consulting 3.  Auditing and Accounting 4.  Media and Advertising 5.  Fashion, Accessories and

Luxury Goods

The most attractive industry per market

The Preferred Industries

Public sector is an important industry and employer in Middle East

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1. Banks 2. Management and Strategy

Consulting 3. Auditing and Accounting 4. Media and Advertising 5.  Tourism/ Public sector

and Governmental agencies

1. Banks 2. Management and Strategy

Consulting 3. Auditing and Accounting 4. Media and Advertising 5. Public Sector and

Governmental Agencies

1. Banks 2. Management and Strategy

Consulting 3. Auditing and Accounting 4. Media and Advertising 5. Public Sector and

Governmental Agencies

Middle East

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Top performers within key industries – Turkey

2013 | Turkey | Students

The selection of the top 3 employers within each industry is based on the Ideal Employer ranking – Turkish edition 2013. Each employer’s position in the Ideal Employer ranking is presented in brackets.

BUSINESS/COMMERCE BANKS

1.  Türkiye Is Bankasi (7) 2.  Ziraat Bankasi (11) 3.  Garanti Bankasi (14) AUDITING AND ACCOUNTING 1.  Ernst & Young (17) 2.  Deloitte (20) 3.  PwC (34)

FAST MOVING CONSUMER GOODS

1.  Coca-Cola Içecek (CCI) (4) 2.  Unilever (6) 3.  Philip Morris International (10)

ENGINEERING/IT ENGINEERING AND MANUFACTURING

1. Bosch (10) 2. Siemens (15) 3. General Electric (17) SOFTWARE AND COMPUTER SERVICES

1. Google (1) 2. Microsoft (2) 3. IBM (8) AUTOMOBILES AND PARTS 1. Ford Motor Company (12) 2. Daimler/Mercedes-Benz (13) 3. Toyota (18)

Turkey RANKINGS - Business

Business Top30

•  Although not top ranked, audit/advisory firms and banks are some of the biggest recruitors, facing a high turnover as talents view such firms as a good reference for their future career.

.

Business/Commerce

Employer 2013 Percent Rank

Turkish Airiines 23,19% 1 Google 21,47% 2 Microsoft 15,49% 3 Coca-Cola Içecek (CCI) 14,26% 4 TURKCELL 13,70% 5 Unilever 13,19% 6 Türkiye Is Bankasi 12,11% 7 Samsung 10,60% 8 Dogan Yayin Grubu (Doğan Holding) 7,86% 9 Philip Morris International (Sabancı) 7,81% 10 Ziraat Bankasi 7,67% 11 Procter & Gamble 6,85% 12 Eczacibasi (Eczacıbaşı Holding) 6,69% 13 Garanti Bankasi (Doğuş Holding) 6,45% 14 Türk Telekom 6,44% 15 Ülker (Yıldız Holding) 6,12% 16 Ernst & Young 5,87% 17 Akbank (Sabancı Holding) 5,54% 18 Sony 5,43% 19 Deloitte 5,39% 20 Dogus Otomotiv (Doğuş Holding) 5,37% 21 TAV Havalimanlari 5,17% 22 Borusan Otomotiv (Borusan Holding) 5,17% 23 IBM 5,14% 24 Daimler/Mercedes-Benz 4,96% 25 Pegasus Airlines (Esas Holding) 4,67% 26 Aselsan 4,37% 27 Arkas Lojistik (Arkas Holding) 4,37% 28 British American Tobacco 4,23% 29 McKinsey & Company 3,95% 30

Turkey RANKINGS - ENGINEERING

Engineering/IT Top30

•  Turkish engineering students are primarily drawn to multinational

firms except a few names in defense and aerospace industry.

Engineering/IT

Employer 2013 Percent Rank

Google 23,89% 1 Microsoft 21,19% 2 Aselsan 18,98% 3 THY (Türk Havayollari) 15,17% 4 Samsung 12,12% 5 TURKCELL 12,11% 6 TAI (TUSAS) 12,05% 7 IBM 10,60% 8 Sony 9,80% 9 Bosch 8,90% 10 Unilever 8,80% 11 Ford Motor Company (Koç) 8,72% 12 Daimler/Mercedes-Benz 8,59% 13 Intel 8,51% 14 Siemens 7,85% 15 Oracle 7,07% 16 General Electric 6,66% 17 Toyota 6,66% 18 Enerjisa (Sabancı) 6,53% 19 Borusan Otomotiv (Borusan) 6,50% 20 Arçelik (Koç) 6,49% 21 Eczacibasi (Eczacıbaşı Holding) 5,66% 22 Schneider Electric 5,40% 23 Coca-Cola Içecek (CCI) 5,30% 24 Havelsan 5,20% 25 Volvo Car Group 4,27% 26 Türk Telekom 4,20% 27 Tüpras (Koç Holding) 4,11% 28 TAV Havalimanlari 4,07% 29 Dogus Otomotiv (Doğuş Holding) 3,73% 30

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Top performers within key industries – UAE

2013 | United Arab Emirates | Students

BUSINESS/COMMERCE BANKS

1.  ADIB (10) 2.  HSBC (19) 3.  Dubai Islamic Bank (20) AUDITING AND ACCOUNTING 1.  Ernst & Young (11) 2.  Deloitte (13) 3.  KPMG (15)

PUBLIC SECTOR AND GOVERNMENTAL AGENCIES

1.  ADNOC (2) 2.  Mubadala (5) 3.  ENOC (21)

ENGINEERING/IT

SOFTWARE AND COMPUTER SERVICES

1.  Google (2) 2.  Microsoft (3) 3.  IBM (10)

ENERGY

1.  Schlumberger (5) 2.  TOTAL (11) 3.  Shell (12)

TRANSPORTATION AND LOGISTICS 1.  Emirates (Airline) (6) 2.  Etihad Airways (9) 3.  Dubai International Airport (16)

Business Top30

•  It’s interesting to see how ADNOC (Abu Dhabi National Oil Company) is ranked number 1 among UAE Nationals and the how much the rankings differ against non emirati were Google is number 1!

•  Government organisations are the dominant choice for UAE Nationals preferred over both UAE private sector and Multinational employers.

•  The reason for choosing government jobs appears to be driven by the following widespread perceptions: better salaries and benefits than the private sector, shorter working hours and more holidays, greater job security, good working conditions, cultural fit and presence of other Emiratis.

Employer Rank UAE Nationals Non emirati

ADNOC 1 4 Emirates (Airline) 2 2 Mubadala 3 12 Emaar 4 6 Etihad Airways 5 3 Etisalat 6 11 Dubai International Airport 7 10 Google 8 1 ADIB 9 14 Microsoft 10 5 Al Futtaim 11 13 Dubai Islamic Bank 11 26 Jumeirah Group 11 20 Emirates National Bank of Dubai 14 36 ENOC 14 33 Abu Dhabi Aviation 16 54 DUBAL 16 60 Ernst & Young 16 6 IKEA 16 25 KPMG 16 15 ADCB 21 40 Aldar Properties 21 83 Dolphin Energy 21 60 DP World 21 49 du 21 40 HP 21 58 L'Oréal 21 26 NBAD 21 26 AECOM 29 102 Al hilal bank 29 54

UAE RANKINGS - BUSINESS

UAE RANKINGS - ENGINEERING

Engineering/IT Top30

•  Engineering and Manufacturing is the most attractive industry among students from the United Arab Emirates. It´s the number one pick when students choose in which industry they ideally would like to work when starting their first employment after graduation.

•  Up to 80% of the companies in the government sector only hires UAE Nationals for there graduate program

•  Engineering students are primarily drawn to big local comapnies like ADNOC and Mubadala which are known for its great benifits and salary.

Employer Rank UAE Nationals Non emirati

ADNOC 1 1 Mubadala 2 14 Etisalat 3 10 Emirates (Airline) 4 8 Google 5 2 Emaar 6 5 Etihad Airways 6 13 DUBAL 8 28 ENOC 8 16 Microsoft 8 3 NPCC 11 26 Emal 12 55 TOTAL 13 12 Abu Dhabi Aviation 14 33 Dolphin Energy 15 37 Dubai International Airport 15 19 Schlumberger 15 4 Aldar Properties 18 35 General Electric 19 18 Intel 19 10 Arabtec Construction 21 26 Cisco Systems 21 20 du 21 32 Shell 21 7 IBM 25 9 TAQA 26 49 ADIB 27 63 BP 27 22 ExxonMobil 27 23 HP 27 21

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Top performers within key industries

2013 | Middle East | Students

The selection of the top 3 employers within each industry is based on the Ideal Employer ranking – Middle East edition 2013. Each employer’s position in the Ideal Employer ranking is presented in brackets.

BUSINESS/COMMERCE BANKS

1.  Zain (6) 2.  HSBC (9) 3.  SABB (16) AUDITING AND ACCOUNTING 1.  Ernst & Young (7) 2.  KPMG (8) 3.  PwC (18)

FAST MOVING CONSUMER GOODS

1.  Procter & Gamble (5) 2.  Nestlé (10) 3.  PepsiCo (12)

ENGINEERING/IT ENGINEERING AND MANUFACTURING

1.  General Electric (8) 2.  Siemens (18) 3.  Schneider Electric (24)

SOFTWARE AND COMPUTER

SERVICES

1.  Google (1) 2.  Microsoft (4) 3.  IBM (6)

ENERGY 1.  Saudi Aramco (2) 2.  Schlumberger (3) 3.  Qatar Petroleum (7)

MIDDLE EAST RANKINGS - Business

Business Top30

•  Students in Middle East are drawn to prestigious big names and international brands such as Google, Microsoft, P&G. However the Saudi Arabian companies Saudi Aramco and SABIC is still extremely attractive to students in the region.

•  The local companies in the region are very attractive to the

students however the first employment choice for all students is to work for an international company/organization this will create a huge opportunity for international companies to keep the talent within there organization.

•  The correlation between top industries and companies picked

by business students is quite weak. Prestige and robust perceived corporate brand still plays an important role in shaping student’s perceptions here as well

Business/Commerce

Employer 2013 Percent Rank

Google 32,01% 1 Saudi Aramco 22,81% 2 SABIC 13,85% 3 Microsoft 11,61% 4 Procter & Gamble 11,56% 5 Zain 9,20% 6 Ernst & Young 8,98% 7 KPMG 8,64% 8 HSBC 7,68% 9 Nestlé 7,61% 10 Kuwait Oil Company 7,57% 11 PepsiCo 7,51% 12 Mobily 7,51% 13 Unilever 6,48% 14 Samba financial group 6,38% 15 SABB 6,37% 16 The Coca-Cola Company 6,09% 17 PwC 5,74% 18 L'Oréal 5,53% 19 Al Rajhi Bank 5,42% 20 Riyad Bank 5,37% 21 Sony 5,36% 22 Qatar Petroleum 5,21% 23 J.P. Morgan 5,15% 24 Deloitte 5,15% 25 Al Ahli Bank 4,94% 26 IKEA 4,89% 27 National Bank of Kuwait 4,86% 28 Qatar Airways 4,77% 29 McKinsey & Company 4,70% 30

MIDDLE EAST RANKINGS - ENGINEERING

Engineering/IT Top30

Engineering/IT

Employer 2013 Percent Rank

Google 26,90% 1 Saudi Aramco 25,58% 2 Schlumberger 21,45% 3 Microsoft 21,16% 4 SABIC 14,61% 5 IBM 10,95% 6 Qatar Petroleum 10,41% 7 General Electric 9,80% 8 Intel 9,46% 9 Oracle 8,14% 10 Cisco Systems 8,03% 11 Dar Al-Handasah 7,31% 12 Sony 7,25% 13 Shell 6,36% 14 General Motors 6,20% 15 Kuwait Oil Company 5,96% 16 ExxonMobil 5,90% 17 Siemens 5,47% 18 HP 5,43% 19 Procter & Gamble 5,42% 20 Zain 5,17% 21 Unilever 5,04% 22 TOTAL 5,00% 23 Schneider Electric 4,91% 24 Baker Hughes 4,77% 25 Ford Motor Company 4,53% 26 Qatar Airways 3,90% 27 Booz & Company 3,51% 28 ABB 3,50% 29 Orange 3,48% 30