Key Initiatives Delhi - Pearson India · Sandesh Malayala Manorama Rajasthan Patrika Hindustan...
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Key Initiatives Delhi
Transcript of Key Initiatives Delhi - Pearson India · Sandesh Malayala Manorama Rajasthan Patrika Hindustan...
Key InitiativesDelhi
Key Campaign Pearson Voice of Teacher Survey 2016
221 Impressions
KEY
SUCC
ESSE
STR
ADIT
ION
AL
MED
IA M
ETRI
CS
104117
Coverage Break Up
Online78
26
Print Coverage Break Up
Cat A
Cat B
8 7 7 5 611
47 9
510 8
116
State Wise Coverage
83
181 197 221
0
100
200
300
2013 2014 2015 2016
YoY Coverage Numbers
1,75,04,585
3,31,87,076
0
10,000,000
20,000,000
30,000,000
40,000,000
2015 2016
Ad Value Equivalent• 2 - Page 1 in Times of India(Bangalore) & Rajasthan Patrika
• Equitable split of coverage acrossprint and online
• Brand mention in 220 stories(Around 99% of the overallcoverage)
• Extensive visibility in the onlinemedia – 117 stories
The OutcomePearson VoT 2016
Key Highlights – TOIs
Bangalore,Front Page
Mumbai
Chennai
Key Highlights –HTs
Delhi
Patna
Kolkata
The Hindu
Bangalore Mirror
The Indian Express
The TribuneDNA
The Hindu BusinessLine
New Indian Express
SandeshMalayalaManorama
Rajasthan Patrika
Hindustan
Amar UjalaPatrika Dainik Jagaran
Eenadu
