key facts

• Established 2011• Conducted 100s of interviews all over Asia• All Asia markets• Expertise in qualitative & quantitative MR• Experienced & knowledgeable consultants• Proven through case study evidence

Therapy Areas Diabetes Cancer Ophthalmology Pain management Neurological disorders Therapeutics Surgery Orthopedics GI Respiratory Plus many others

Experience

Experience

Physicians KOLs Patients Market Access Other healthcare professionals

Case Study 1KOL Groups

The Brief Focus group discussions with senior KOLs

Understand unmet needs in a rare disease

Quickly get to KOLs in India, China, Japan & Korea

Viewed discussions in a 2 hour meeting

Used our experience of getting hard to reach sample

We know how to get the senior professionals in Asia

Achieved a 100% attendance rate

Clients central location viewing

What We Did

Our client needed to test physicians reaction to recent clinical data

Multiple cities in China

Fast turnaround needed to gauge immediate awareness and viewpoints

Rapidly recruited 300 physicians across China in more than 20 cities

45 minutes online survey across 5 specialties

From launch to results in 3 weeks

Case Study 2Large scale quantitative in ChinaThe Brief

What We Did

Case Study 3Oncology in-

depth interviews

The Brief Senior level KOLs treating rare cancer in

Hong Kong

Unmet needs evaluation in view of potential revolutionary new product

Face to face in-depth discussion with the most senior specialists in Hong Kong

Recruited the 5 most senior specialists in Hong Kong inside a few days

Conducted all interviews in 1 week

Full English transcripts provided immediately after the interview

What We Did

Case Study 4multiple methodologies* varied respondent groups

The Brief

What We Did

Multiple level respondents landscape project Patients, physicians, distributors, market access experts Across China Over 300 interviews with multiple methodologies including

telephone, face to face, and online

Recruited all respondent groups according to stringent recruitment criteria

Delivered all sample within 4 weeks

Case Study 5Korean MA

The Brief Senior market access experts in Korea

Experts with disease specific knowledge

Face to face interviews with the most knowledgeable MA experts available

Used our local expertise to get the right target respondents

Interviews in local language to ensure maximum clarity around key research objectives

Detailed transcripts in English through highest quality medical translations

What We Did

Case Study 6Creative Qualitative in China

The Brief Extensive qualitative to uncover

landscape and unmet needs for new drug positioning

Mixed respondent groups: KOLs, treating physicians, MA advisors, cancer patients and carers

High level of end client and creative agency engagement to work as a team and maximize project value

Our extensive network in China recruits difficult to reach sample of patients and MA expert advisors, as well as physicians

22 in-depth face to face interviews

Attended the debrief with our client to add our Asian expertise at the point of delivery for the end client

What We Did

Case Study 7Targeted

healthcareconsumers

The Brief We needed to conduct 2 studies online

using both new neuromarketing techniques and traditional research

Fast feed back required with results available within 7 days of fielding

70 mothers of infants from tightly defined demographic & brand user groups

30 minutes online

Combined new and traditional methodologies

Met exacting criteria for all recruits

Achieved field to delivery inside 1 week.

What We Did