Key Drivers to Engage People and Boost Innovations · • Henry Ford on involving users: “If I...
Transcript of Key Drivers to Engage People and Boost Innovations · • Henry Ford on involving users: “If I...
Innovations for a Better Society
Marc Kleemann, Christian Elfers, 29th Sep 2017
Key Drivers to Engage People and Boost Innovations
Creating Digital Geospatial Services
Building Bridges between Organizations and Users to co-create Value
Public and Private Sector
ArcGIS, con terra Technologies, FME and Prof.-Services
Recent Examples
> European (Open) Data Portal
> Winter Service Management System
> Participative City Planning with Minecraft
> Reindeer Management, Sami Parliament (Sametinget)
3
DATA DRIVEN INNOVATIONS
© con terra GmbH4
Why Open Data?
Open Data
Wunderbox
#NRW
Hackathons
#BerlinMinecraft
Real Time Traffic Management
Using Open Data and ArcGIS Online
European Transportation GIS Summit, May 11, 2017 | Berlin, Germany
Marc Kleemann (con terra), Roland Goetzke (BMVI)
Couldn‘t traffic regulate itself?
Shouldn’t cars know the weather forecast?
Mobility 4.0
crosslinking…
- technology
- infrastructure
- mobility services
- mobility offers
11 May 2017 Esri Transportation GIS Summit 6
11 May 2017 Esri Transportation GIS Summit 7
creativity
capital
data
How to create innovation?
Elements of the mFUND (BMVI research program)
11 May 2017 Esri Transportation GIS Summit 8
Project funding Competitions (e.g. Hackathons)core
elements
Organizational basis
(Coordination in BMVI, external project administration)
ICT infrastructure for data provision
(> 560 datasets on: http://www.mcloud.de)supporting
elements
Networking events (e. g. Bar Camps)
Data-related funding
11 May 2017 Esri Transportation GIS Summit 9
Data access Data based applications Data governance
Explore societal aspects:
▪ Economic effects
▪ Political implications
▪ Legal framework
possible topics: Topics of the Federal Ministry of Transport and Digital Infrastructure (e.g. mobility, infrastructure, digital society)
and related topics (e.g. environment, demographics, smart cities)
▪ Develop applications
based on existing and new
data sources
▪ Take into account
economic potential and
societal use
▪ Enable access to existing
data sources
▪ Open up new data sources
▪ Improve usability of data
sources
Grant beneficiaries
11 May 2017 Esri Transportation GIS Summit 10
Civil society Economy Science Government
▪ Potential grant beneficiaries
▪ Data supplier
▪ Potential grant beneficiaries
▪ Potential grant beneficiaries
▪ Potential grant beneficiaries
▪ Individuals
▪ Associations
▪ Startups/Entrepreneurs
▪ SMEs and big companies
▪ Trade associations
▪ Universities
▪ Non-university research institutions
▪ Incorporated and non-incorporated authorities and institutions with R&D functions
Partnerships and networks between different stakeholders welcome!
Example: AmazingMapMen
11 May 2017 Esri Transportation GIS Summit 11
1st BMVI Data-Run: 13./14. Nov 2015
Source: BMVI
Funding line 1:
Project “Real Time
Traffic Management”
2nd BMVI Data-Run: 02./03. Dec 2016
Source: BMVI
1st BMVI DATA-RUN: Real Time Traffic Management
Recommended
Routes
Esri Transportation GIS Summit11 May 2017
mFUND Study: Real Time Traffic Management & MDM connect
MDM MDM Proxy
AmazonCloud
.geojson
FME Cloud
ArcGIS OnlineCloud
APIs
Esri Transportation GIS Summit
2nd BMVI Data Run - 25 Street Data Sets in DATEX II
Traffic notification (State of NRW, Düsseldorf, Kassel)
Parking (dynamic, static - Düsseldorf, Frankfurt, Kassel)
Block trailers (State of Hessen)
Speed (dynamic)
Highway construction sites (13 States)
And other water street data…
Esri Transportation GIS Summit11 May 2017
Alternative Routes for City of Düsseldorf
Idea relevant in Traffic Management
> Big Events (Fairs, Conferences, Sport)
> Touristic Highlights
> In public and private business
> Less road signs, less costs
Data can be used from MDM
Esri Transportation GIS Summit11 May 2017
2nd BMVI Data Run - Very Positive Feedback to Transformation
DATEX II data useful, but not easy for non experts
Data transformation improved data access
10x more acess to transformed data (vs. MDM Proxy)
„providing access via GEOJSON and REST was useful“
> Fully concur 57%
> Concur 30%
> Do not concur 13%
Winning ideas:
„Shipping Assistent“ // „Free Elektro-Carsharing and Power Stations“ // „Parking place finder for Trucks”
Esri Transportation GIS Summit11 May 2017
17
USER CENTERED DESIGN
• Users don’t care about Products, Apps or Websites; Users care about their own
Goals
> They "hire" digital services to help them accomplish those goals
> Goals involve important, sometimes emotionally loaded personal needs
18
What Users Care About...
• Quality is how well the service helps
accomplish the practical goals and
satisfy their emotional needs.
Use
Satisfaction
Return
Recommend
Digital
Service
19
UsabilityDesign
What is (a Good) User Experience?
Good UX =
Provide a fluid usage path; logical, simple and without unnecessary breaks
• Henry Ford on involving users: “If I had asked people what they wanted, they would
have said faster horses.”
> Most of the time, people do not explain real needs directly. Listen/Oberserve/Build Empathy.
• GOOTB – “Get Out Of The Building”(Steve Blanks)
• Persist users, stories
make them part of the team
20
Involve Users from Day One
21
Build and Test Prototypes
22
23
OPEN DATA WUNDERBOX
Why a Wunderbox?
People without Data
Umwelt, Klima,
Verkehr
Geobasisdaten
Plattform to meet, connect and sharePeople with Data
Situation Today
OK Round Table
Open.NRW-Kongress
#NRW Hack
26
Wunderbox
Innovation / Pitches
Coding ShowroomOpen
Re-Use
Wunderbox Workshops
OK Round Table: 31.05.2016 #NRW Hack: 03.09.2016
28
5 Personas (UCD Step 1)Andy Tür,
Verwaltungs-Mitarbeiter
Mirko Bellenbaum,Student
Tom Arte, Gymnasiallehrer
Volker Racho,Journalist
Anna Nass,IT-Consultin • Students
• Startups
• Scientists
• Activists
• Politicians
• Technicians
© con terra GmbH
29
26 User Stories (UCD Step 2)
Als Benutzer möchte ich Daten möglichst einfach und schnell durchsuchen,
um passende Daten(-quellen) zu finden (mit
Vorschau). 5x
Als Bürger möchte ich mich über meine
Gemeinde informieren, um mitreden zu können. (Einfache Visualisierungen, nicht
nur Tabellen) 6x
Visualisieren und Explorieren
4 Stories, 16 Nennungen
Suchen und Finden
9 Stories, 20 Nennungen
Als Bürger möchte ich Open Data Apps zu bestimmten Themen finden, um Sie
gezielt privat oder geschäftlich einsetzten zu
können.5x
Vernetzen
9 Stories, 24 Nennungen
Als Verwaltungsmitarbeiter möchte ich Daten finden, um mit ihnen Projekte in
der Verwaltung zu realisieren.
Befreien
4 Stories, 7 Nennungen
Als Benutzer möchte ich einer Verwaltung meinen Daten-Wunsch kundtun,
um die richtigen Ansprechpartner zu
finden.
Als Verwaltungsmitarbeiter möchte ich angefragte Daten
befreien und bereitstellen, um zusätzlichen Nutzen zu
generieren.
Als Entwickler möchte ich den Status meines
Daten-Wunsches sehen, um den Fortschritt meines Anliegens
Als Benutzer möchte ich simple Werkzeuge nutzen,
um schnell Erfolge zu erzielen (z.B. Karten mit wenigen Klicks erstellen).
5xAls Bürger, der spontan eine
Idee mit Offenen Daten umsetzten will möchte ich einen möglichst einfache
Erklärung, um Offene Daten und um Syntax und
Als Benutzer möchte ich verwandte Projekte
finden, um Kontakte zu knüpfen und mich zu
vernetzen.7x
Als Verwaltungsmitarbeiterin möchte ich Beispiele und Ideen aus der Community sehen, um
Verwaltungsleistungen und Angebote der Politik digital besser ansetzen zu können.
6xAls Entwickler möchte
ich eine einfache Plattform, um mein Projekt bekannt zu
machen.
30
#NRW Hackathon
© con terra GmbH31
Ideas and Innovation driven by Open Data: #NRWHackathon “Knöllchenbottler”
„Should I pay here for parking or
take the risk to et punished?“
„Let me see...“
© con terra GmbH32
Ideas and Innovation driven by Open Data: #NRWHackathon “Knöllchenbottler”
„Should I pay here for parking or
take the risk to et punished?“
„Let me see...“
„…oh, oh – this street is
controlled very often more
than 270 traffic tickets per
week.“
33
#BerlinMinecraft
• „Digital Lego“
• Content generated by Players
• What if used for E-Partizipation?
Minecraft: Most sold Video Game ever
Danke an Technologiestiftung Berlin, © OpenStreetMap-Mitwirkende, Berlin Partner für Wirtschaft
und Technologie GmbH, Senatsverwaltung für Stadtentwicklung und Umwelt Berlin, Safe
• OpenStreetMap
> Streets
> Railways
> Green fields
> Land Use
> Water streets
• CityGML
> Houses
• WFS
> Assets
> Trees
Open Data for Innovations: #BerlinMinecraft
Open Data for Innovations: #BerlinMinecraft
Thanks to: Technologiestiftung Berlin, © OpenStreetMap-Mitwirkende, Berlin Partner für Wirtschaft & Technologie GmbH, Senatsverwaltung f. Stadtentwicklung & Umwelt Berlin, Safe
More Information at https://www.conterra.de/de/unternehmen/aktuelles/aktuelles/2016/06/minecraft
www.technologiestiftung-
berlin.de/Minecraft
www.youtube.com/watch?v=tw1piHdKl54
• Berlin + Minecraft = BerlinMinecraft
> Berlins Mitte
> Technologie Stiftung Berli, Joblinge e.V.
• Bauhaus + Minecraft = Baukraft
> Berlin Gropiusstadt
> Interactive Media Foundation
Berlin in Minecraft – 2 Projects
38
Oberursel in Minecraft = Oberurselcraft
www.oberurselimdialog.de/oberurselcraft
• Citizen in Dialog
• City Planning
• Sep 2017
Christian Elfers
con terra
Martin-Luther-King-Weg 24
48155 Muenster, Germany
www.conterra.de
linkedin.de/in/christianelfers
39
TACK FÖR DIN UPPMÄRKSAMHET
Thank you - Let‘s keep in touch!
Marc Kleemann
con terra
Karl Liebknecht Str. 5
10178 Berlin, Germany
www.conterra.de
linkedin.de/in/marckleemann