Key Consumer Trends Part 1
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Transcript of Key Consumer Trends Part 1
Istanbul Consumer Trend Seminar |trend
watching.com
Hoş geldiniz!
Key Consumer TrendsIstanbul, 6 September 2012Henry Mason Global Head of Research & Managing Partnertrendwatching.com
Istanbul Consumer Trend Seminar |trend
watching.com
This presentation is exclusively for those who attended trendwatching.com's Trend Seminar in Istanbul on 6 September 2012. The presentation is yours to read, refer to, pull apart & present to your colleagues. Use it to successfully launch on-trend innovations of your own.
Don't hesitate to email me if you have any questions, and good luck!
Henry MasonGlobal Head of Research and Managing [email protected]
WELCOMETHIS IS ONE OF THE PRESENTATIONS GIVEN AT TRENDWATCHING.COM'S ISTANBUL TREND SEMINAR
Istanbul Consumer Trend Seminar |trend
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YOU!
Istanbul Consumer Trend Seminar |
PIZZA BUTTON
Dubai’s Red Tomato Pizza:bluetooth connected fridge magnet
Istanbul Consumer Trend Seminar |
KLM MEET & SEAT
View passengers’ social media profiles
Istanbul Consumer Trend Seminar |
‘COOL’ SKINCARE
LGFrostine skincare range features refrigerated products
Istanbul Consumer Trend Seminar |trend
watching.com
Yes or No?What trends?
TWO QUESTIONS
Johannesburg Consumer Trend Seminar |
Istanbul Consumer Trend Seminar |
PIZZA BUTTON
Dubai’s Red Tomato Pizza:bluetooth connected fridge magnet
Istanbul Consumer Trend Seminar |
KLM MEET & SEAT
View passengers’ social media profiles
Istanbul Consumer Trend Seminar |
‘COOL’ SKINCARE
LGFrostine skincare range features refrigerated products
Istanbul Consumer Trend Seminar |trend
watching.com
Yes or No?
VERDICT
Johannesburg Consumer Trend Seminar |
Istanbul Consumer Trend Seminar |
PIZZA BUTTON
Dubai’s Red Tomato Pizza:bluetooth connected fridge magnet
Istanbul Consumer Trend Seminar |
ANOTHER BUTTON
Evian Smart Drop: Wifi fridge magnet
Istanbul Consumer Trend Seminar |
AND ANOTHER ;-)
Turkcell Mobile Order: NFC magnet & app links to Burger King, Migros & Aygaz
Istanbul Consumer Trend Seminar |
KLM MEET & SEAT
View passengers’ social media profiles
Istanbul Consumer Trend Seminar |
‘COOL’ SKINCARE
LGFrostine skincare range features refrigerated products
Istanbul Consumer Trend Seminar |trend
watching.com
NOT ABOUT YOU
Istanbul Consumer Trend Seminar |trend
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ABOUT US
Since 2002200,000 subscribers, 1,300 clients, 2,000 spotters
Istanbul Consumer Trend Seminar |trend
watching.com
TÜRKCESI VAR
Istanbul Consumer Trend Seminar |trend
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HAPPYSPOTTING
Istanbul Consumer Trend Seminar |trend
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A WORLD TOUR ;-)
Sharing (& collecting) insights from audiences around the world
Istanbul Consumer Trend Seminar |trend
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TODAY
An intense download ;-)Global; Local; Apply
Istanbul Consumer Trend Seminar |trend
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A CURATEDGLIMPSE
Highlighting global best practices
Istanbul Consumer Trend Seminar |trend
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UP TO YOU!
To take, adapt, run with and launch innovations of your own!
Istanbul Consumer Trend Seminar |trend
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ALLYOURS!
Yours to use & abuse: all example details & URLs
Istanbul Consumer Trend Seminar |trend
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TRENDS
More than just what’s ‘hot’
Istanbul Consumer Trend Seminar |trend
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TRENDS
No crystal ball; short term futures
Istanbul Consumer Trend Seminar |trend
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TRENDS, SMALL AND BIG
Macro Consumer Industry
Istanbul Consumer Trend Seminar |trend
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DEFINEConsumer trend:“A manifestation of something that has‘unlocked’ or newly serviced an existing consumer need, desire, want or value.”
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Insights - Inspiration - Innovation - SUCCESS
KNOW WHY
Istanbul Consumer Trend Seminar |trend
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Believe in better
KNOW WHY
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Vision
New business concepts
New products, services, experiences
Marketing, advertising, PR
APPLY
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Schumpeter
CREATIVE DESTRUCTION
The destructive maelstrom of innovation.
Istanbul Consumer Trend Seminar |trend
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Yours or someone else’s?
CREATIVE DESTRUCTION
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THE GLOBAL BRAIN
CREATIVE > DESTRUCTION
Crowdsourcing: Goldcorp & Lisbon City Hall Istanbul Consumer Trend Seminar |
trendwatching.com
LOOK CROSS-INDUSTRY
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EXPECTATION ECONOMY
Who’s setting your customers’ expectations?
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KEY THOUGHT FOR TODAY
SO LISTEN UP! ;-)
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AMIDABUNDANCE
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DESPITEBLASÉ
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EXCITEMENT
Consumers will still get excited about good, useful, sustainable, brilliant products, services & experiences
MACRO TRENDS
Istanbul Consumer Trend Seminar |trend
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Istanbul Consumer Trend Seminar |trend
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THE GREAT CONVERGENCE
Global economic shifts
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FINANCIAL INSTABILITY
Sustained growth?
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POLITICAL INSTABILITY
In governments we trust?
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HAVES
1%
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HAVES vs HAVE NOTS
1% vs 99%
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GLOBALIZATION
Tensions & fragmentation
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DIVERSE DEMOGRAPHICS
Older, more urban, more Asian, more mobile
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PRICING THE PLANET
Natural resources & environmental constraints
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SUSTAINABLESOLUTIONS
Within reach?
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SCIENTIFIC INNOVATION
Nanotech, biotech, new materials etc.
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ELECTRONIC DATA & PRIVACY
Greater awareness & scrutiny of governments & corporations.
YOUR (MACRO)PLAYING
FIELD
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Istanbul Consumer Trend Seminar |trend
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ON TO THE CONSUMER TRENDS!
!
INFOLUST
STATUSPHERE
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“D”: DISCOVER & DECIDE
STATUSPHERE
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STATUS
The most expensive, the biggest, the blingest
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STATUSPHERE
Some thoughts from the street...
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STATUSPHERE
“Status can also be about acquired skills, about eco-credentials, about generosity, about connectivity…All of which makes for a far more diversified STATUSPHERE”
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STATUSPHERE
‘Status’ is more diverse than ever
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BIGGER BETTER HARDER FASTER
MM Cab
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STATUSPHERE
Abercrombie & Fitch opened in Hong Kong
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STATUSPHERE
While in Paris, queues are for museums
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STATUSPHERE
Oh wait! That’s not a museum...
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STATUSPHERE
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STATUSPHERE
To be UNLIKE the Joneses (or the Şahins ;-)
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STATUSPHERE Louis Vuitton: customization from London to Shanghai
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The same consumer can focus on different STATUSPHERES at different times
FLUID STATUS
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LESS & STATUS
Unconsumption: Sustainability? Above it all? Enlightenment?
STATUSPHEREBRAND ME
ECO-STATUS
GIVING &
STATUS
BIGGERBETTERHARDER
STATUSSKILLS
STATUSSTORIES
STATUSSMARTS
Istanbul Consumer Trend Seminar |trend
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STATUS STORIES
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BabylonstorenLuxury hotel invites guests to pick their own produce
STATUS STORIES
Istanbul Consumer Trend Seminar |
STATUS STORIES
China Post:Postcard ‘from’ space
Istanbul Consumer Trend Seminar |
Ikea Norway:Knit tour own iPad mittensSTATUS
STORIES
Istanbul Consumer Trend Seminar |
Triple Major & Bodega:secret storesSTATUS
STOR(I)ES
STATUSPHEREBRAND ME
ECO-STATUS
GIVING &
STATUS
BIGGERBETTERHARDER
STATUSSKILLS
STATUSSTORIES
STATUSSMARTS
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STATUS SKILLS
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STATUS SKILLS
Ritz-Carlton Beijing:At-home cooking classes from head chefs for 10,000 RMB
Istanbul Consumer Trend Seminar |
STATUS SKILLS
CerModernFrom October 2012, Ankara art center will offer filmmaking courses with instruction from industry pros
Istanbul Consumer Trend Seminar |
Setur Sedventure:Professional Suha Derbent to instruct tourists on photo-safari
STATUS SKILLS
STATUSPHEREBRAND ME
ECO-STATUS
GIVING &
STATUS
BIGGERBETTERHARDER
STATUSSKILLS
STATUSSTORIES
STATUSSMARTS
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STATUS SMARTS
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STATUS SMARTS
Codecademy’s CodeYear:weekly coding lessons
Istanbul Consumer Trend Seminar |
Political Tours: Current affairs first handSTATUS
SMARTS
STATUSPHEREBRAND ME
ECO-STATUS
GIVING &
STATUS
BIGGERBETTERHARDER
STATUSSKILLS
STATUSSTORIES
STATUSSMARTS
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Istanbul Consumer Trend Seminar |trend
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GENERATION G: That’s G for Generosity, not Greed!
GIVING & STATUS
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Recession & disgust; attractive altruism; culture of collaboration
GIVING & STATUS
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Gates & Buffett; Steve Jobs; Yuri Milner
GENERATION G
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EMBEDDED GENEROSITY
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EMBEDDED GENEROSITY
Toms Shoes: Buy one give one
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Sketchers: Bobs buy one give one cloneEMBEDDED
GENEROSITY
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Havaianas:50,000 pairs for UNICEF at 50EMBEDDED
GENEROSITY
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GENERATION G
Casa do Zezinho:Buy one get half EMBEDDED
GENEROSITY
Istanbul Consumer Trend Seminar |
LA-based Raven Denim: K-pop group Dal Shabet creates jeans for charity
EMBEDDED GENEROSITY
Istanbul Consumer Trend Seminar |
EMBEDDED GENEROSITY
Saught Jewelry:Handcrafted by Cambodians from unexploded landmine material
Istanbul Consumer Trend Seminar |trend
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Think about how to combine trends
SIDESTEP
STATUSPHEREBRAND ME
ECO-STATUS
GIVING &
STATUS
BIGGERBETTERHARDER
STATUSSKILLS
STATUSSTORIES
STATUSSMARTS
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ECO-STATUS
Istanbul Consumer Trend Seminar |
ECO-STATUS
ECO-ICONIC
Porsche: Battery powered supercar
Istanbul Consumer Trend Seminar |
ECO-STATUS
ECO-STORIES
Magnificent Revolution:London’s cycle-in cinema
Istanbul Consumer Trend Seminar |
Gyeongwan Koo:Seed-tipped chopstick can be planted in soil after use
ECO-STORIES
Istanbul Consumer Trend Seminar |
CasualsakksCushions made from recycled coffee sacks
ECO-STORIES
STATUSPHEREONLINE STATUS
& BRAND ME
ECO-STATUS
GIVING &
STATUS
BIGGERBETTERHARDER
STATUSSKILLS
STATUSSTORIES
STATUSSMARTS
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ONLINE STATUS
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ONLINE STATUS
Virtual visibility is social currency. After all, what does it matter if it’s not seen (& recorded) online?
Istanbul Consumer Trend Seminar |
ONLINE STATUS
ONLINE STATUS
P1.CN:Chinese invitation-only social network; 1.2 million members
Istanbul Consumer Trend Seminar |
ONLINE STATUS
ONLINE GENEROSITY
WeTopia: Social gaming for good: 800k players, 1m gallons of water, 650k meals, 2 schools built
Istanbul Consumer Trend Seminar |
ONLINE STATUS
ONLINE ECO-STATUS
Greenpocket: Compete to reduce carbon footprint
Istanbul Consumer Trend Seminar |
ONLINE STATUS
ON TO OFF Stitchtagram: Instagram cushions
Istanbul Consumer Trend Seminar |
ONLINE STATUS
REAL WORLD LIKING
Nike Brazil: Road running social network updates
Istanbul Consumer Trend Seminar |
ONLINE STATUS
ING-DiBa: Digital basketball, complete with Facebook support
REAL WORLD LIKING
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BRAND ME
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ONLINE STATUS
BRAND ME Mxit Judge Me:South African photo rating service gains over 400k users in less than a month
Istanbul Consumer Trend Seminar |
ONLINE STATUSONLINE STATUS
Arnet Reputación Online:Social status boosterBRAND ME
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ONLINE STATUS
Axa France:Protection Familiale Integr@le online reputation insurance
BRAND ME
Istanbul Consumer Trend Seminar |
ONLINE STATUS
Weibo Bridge:Influential users (>2,000 active followers) share ad revenues
BRAND ME
Istanbul Consumer Trend Seminar |trend
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BRAND ME“Consumers will be as focused on their personal brands as you are on yours. Are you paying them the proper respect they desire?”
STATUSPHERE
The STATUSPHERE is fragmenting. Which spheres do you (& your products) appeal to?
BRAND ME
ECO-STATUS
GIVING &
STATUS
BIGGERBETTERHARDER
STATUSSKILLS
STATUSSTORIES
STATUSSMARTS
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BRAND ME
ECO-STATUS
GIVING &
STATUS
BIGGERBETTERHARDER
STATUSSKILLS
STATUSSTORIES
STATUSSMARTS
NEXTWrite down 3 products you offer & match them to the STATUSPHERES. Do you have any gaps? Do you have any customers who might be in that sphere, and if so, how can you cater to them?
Istanbul Consumer Trend Seminar |trend
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NEWISM
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NEWISM“Consumers crave the new: because it represents innovation, advancement, excitement, experiences and status.”
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THE GLOBALBRAIN
Increasingly, ‘new’ is ‘better’
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NEWISM &ONLINE
The online world is relentlessly accelerating and amplifying everything: information, excitement, attention
“Online culture is the culture”
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“Online culture is the culture”
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2004!
ONLINE CULTURE
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ONLINE CULTURE
World’s first ‘Twitter wedding’ in Üsküdar
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ONLINE CULTURE
Where the innovation action is!
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Istanbul Consumer Trend Seminar |trend
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NEWISM & TECHLUST
Online & tech innovations empower consumers & promise to service existing needs in new (& better) ways
Istanbul Consumer Trend Seminar |trend
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ONLINE SUPER POWERS
Instant & total transparency, more control, choice, personalization, relevance and more, more, more...
São Paulo Consumer Trend Seminar |
OFFLINE SUPER
POWERS
Mega-empowered mobile consumers!
Istanbul Consumer Trend Seminar |trend
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Istanbul Consumer Trend Seminar |trend
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OFF LINE SUPER
POWERS“63% of women and 73% of men ages 18-34 say they don’t go an hour without checking their phones.”
(Source: Lookout & Harris, May 2012)
!
INFOLUST
STATUSPHERE
“D”: DISCOVER & DECIDE
Istanbul Consumer Trend Seminar |trend
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INFOLUST
“Forget information overload. Consumers face an almost total lack of information*”* Information that is relevant, useful & timely
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!
OFF=ON
PROUD TOPROVE IT
INFOLUST
DIY HEALTH
BENCHMARKEDLIFEPOINT & KNOW
& BUY
SAFETY NET
REAL-TIMERELEVANCE
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OFF = ON“Mobile data traffic in 2011 was eight times the size of the entire global Internet in 2000.”
(Source: Cisco, February 2012)
Istanbul Consumer Trend Seminar |trend
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OFF = ON“Offline is online: success will be about seamlessly bringing those features that consumers love about the online world, into the offline world”
Istanbul Consumer Trend Seminar |
JC Penney: findmore kiosks in storeOFF = ON
Istanbul Consumer Trend Seminar |
Westfield: Shopping mall searchOFF = ON
Istanbul Consumer Trend Seminar |
C&A Brazil: Facebook-enabled clothes hangers
OFF = ON
!
OFF=ON
PROUD TOPROVE IT
INFOLUST
DIY HEALTH
BENCHMARKEDLIFEPOINT & KNOW
& BUY
SAFETY NET
REAL-TIMERELEVANCE
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REAL-TIME RELEVANCE
“Real-time is the only time.”
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REAL-TIME RELEVANCE
“Between May 2011 and February 2012, the number of smartphone owners getting real-time location-based information on their phones rose from 55% to 74%.”
(Source: Pew, May 2012)
Istanbul Consumer Trend Seminar |trend
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REAL-TIME RELEVANCE
“By 2016, there will be over 10 billion mobile-connected devices, including machine-to-machine (M2M) modules, more that the world's population at that time (7.3 billion).”
(Source: Cisco, February 2012)
Istanbul Consumer Trend Seminar |
REAL-TIME RELEVANCE
Boondoggle: Weather-dependent wake up calls
Istanbul Consumer Trend Seminar |
SK Telecom:Cart screens give real-time dataREAL-TIME
RELEVANCE
!
OFF=ON
PROUD TOPROVE IT
INFOLUST
DIY HEALTH
BENCHMARKEDLIFEPOINT & KNOW
& BUY
SAFETY NET
REAL-TIMERELEVANCE
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PROUD TO PROVE IT
“Brands need to move from just ‘having nothing hide’, to showing and proving everything they do.”
If governments can’t keep secrets, do you think your brand can?
Istanbul Consumer Trend Seminar |trend
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INFOLUST
Istanbul Consumer Trend Seminar |
INFOLUST
PROUD TO PROVE IT
City of Chicago: GPS snow ploughs to prove fairness
Istanbul Consumer Trend Seminar |
INFOLUST
Yi Mu Tian: Organic farm offers vegetable camera tracking
PROUD TO PROVE IT
Istanbul Consumer Trend Seminar |
INFOLUST
Honest By: Totally transparent fashionPROUD TO
PROVE IT
!
OFF=ON
PROUD TOPROVE IT
INFOLUST
DIY HEALTH
BENCHMARKEDLIFEPOINT & KNOW
& BUY
SAFETY NET
REAL-TIMERELEVANCE
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POINT & KNOW
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POINT & KNOW
“Smartphone-toting consumers are embracing a world in which they can find out about anything they see or hear, even if they don’t know what it is or can’t describe it in words.”
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POINT & KNOW
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POINT & KNOW
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POINT & KNOW
WordLens: on-the-go translations
Istanbul Consumer Trend Seminar |
KLIK: Bought by Facebook. Where next?
POINT & KNOW
Istanbul Consumer Trend Seminar |
POINT & KNOW & BUY
Adidas Originals sneaker scanner
Istanbul Consumer Trend Seminar |
POINT & KNOW & BUY
Hyundai Home Shopping: AR apps suggests accessories based on current outfit
Istanbul Consumer Trend Seminar |
Amazon Flow and eBay appsPOINT &
KNOW & BUY
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POINT & KNOW &
BUY “POINT-KNOW-BUY will reshape consumers’ info-expectations, search behavior and purchasing patterns, bringing consumers real-world instant visual information gratification.”
!
OFF=ON
PROUD TOPROVE IT
INFOLUST
DIY HEALTH
BENCHMARKEDLIFEPOINT & KNOW
& BUY
SAFETY NET
REAL-TIMERELEVANCE
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Istanbul Consumer Trend Seminar |trend
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BENCHMARKED LIFE
“New technologies mean that consumers can now satisfy their personal INFOLUST and gain insights into their own behavior; allowing them to better manage, monitor & adapt their daily lives and activities.”
Istanbul Consumer Trend Seminar |
BENCHARKED LIFE
22seven:Online platform helps users save money
Istanbul Consumer Trend Seminar |
Volkswagen China:Mobile app raises aware-ness of vehicle pollution
BENCHARKED LIFE
Istanbul Consumer Trend Seminar |
Babolat France:Tennis racket with in-built coach
BENCHARKED LIFE
Istanbul Consumer Trend Seminar |
Nike Fuelband:Measure and competeBENCHARKED
LIFE
!
OFF=ON
PROUD TOPROVE IT
INFOLUST
DIY HEALTH
BENCHMARKEDLIFEPOINT & KNOW
& BUY
SAFETY NET
REAL-TIMERELEVANCE
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DYI HEALTH“Countless new apps and are available for consumers keen on preventing, examining, improving, monitoring and managing their health, whether for reasons of control, convenience or a desire to avoid intrusive trips to the doctor.”
Istanbul Consumer Trend Seminar |trend
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DYI HEALTH
“The number of consumer health apps has grown from 3,000 in February 2010 to over 13,000 in April 2012.”
(Source: MobiHealthNews, July 2012)
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DYI HEALTH
“The global mobile health applications market will grow from from USD 1.7 billion in 2010 to USD 4.1 billion by 2014.”
(Source: Technavio, February 2012)
Istanbul Consumer Trend Seminar |
DYI HEALTH UK National Health Service: Recommended mobile health apps
Istanbul Consumer Trend Seminar |
CSEM:Heart rate monitor headphonesDYI HEALTH
Istanbul Consumer Trend Seminar |
AgaMatrix:Diabetes monitoring appDYI HEALTH
!
OFF=ON
PROUD TOPROVE IT
INFOLUST
DIY HEALTH
BENCHMARKEDLIFEPOINT & KNOW
& BUY
SAFETY NET
REAL-TIMERELEVANCE
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Istanbul Consumer Trend Seminar |
SAFETY NET
Seguridad en Linea:Colombian crowd-sourced security platform
Istanbul Consumer Trend Seminar |
China Survival Guide: Food safety alert app, 200k downloads in 1st week
SAFETY NET
!
OFF=ON
PROUD TOPROVE IT
INFOLUST
DIY HEALTH
BENCHMARKEDLIFEPOINT & KNOW
& BUY
SAFETY NET
REAL-TIMERELEVANCE
Istanbul Consumer Trend Seminar |trend
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From total transparency, to real time relevance, to knowing everything that is happening around and even inside one’s body,
consumers have never been more INFOLUSTY
!
OFF=ON PROUD TOPROVE IT
DIY HEALTH
BENCHMARKEDLIFE
POINT & KNOW& BUY
SAFETY NET
REAL-TIMERELEVANCE
1. Vision
2. New business concepts
3. New products, services, experiences4. Marketing, advertising, PR
Istanbul Consumer Trend Seminar |trend
watching.com
!
OFF=ON PROUD TOPROVE IT
DIY HEALTH
BENCHMARKEDLIFE
POINT & KNOW& BUY
SAFETY NET
REAL-TIMERELEVANCE
NEXT: What information are you giving consumers, and how does it empower and transform them?Think about relevance, utility, accessibility & action. Istanbul Consumer Trend Seminar |
trendwatching.com
!
INFOLUST
STATUSPHERE
Istanbul Consumer Trend Seminar |trend
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“D”: DISCOVER & DECIDE
“D”: DISCOVER & DECIDE
Istanbul Consumer Trend Seminar |trend
watching.com
!
“Both the who and the how of both discovery & consumer decision-making are being changed.”
WHAT CONSUMERS WANT
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Istanbul Consumer Trend Seminar |trend
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“Discovery now happens by default”
DISCOVER
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“D”:DISCOVER &
DECIDE“There are over 3,200,000,000 likes and comments every day. That’s 3.2 billion. Or 37,000 every second.”
(Source: Facebook S-1, 2012)
Istanbul Consumer Trend Seminar |trend
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“D”:DISCOVER &
DECIDE“74% of online shoppers discover new products through reviews and recommendations on websites and social media sites”
(Source: Barclays, May 2012)
Consumers are turning to new, trusted sources to help them DECIDE
DECIDE
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“D”:DISCOVER &
DECIDE“92% of global consumers say they trust earned media (word-of-mouth and recommendations from friends and family), above all other forms of advertising—an increase of 18 percent since 2007.”
(Source: Neilsen, April 2012)
Istanbul Consumer Trend Seminar |trend
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“D”:DISCOVER &
DECIDE“Online consumer reviews are the second most trusted form of advertising with 70% of global consumers trusting them, an increase of 15% in four years.”
(Source: Neilsen, April 2012)
Istanbul Consumer Trend Seminar |trend
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“D”:DISCOVER &
DECIDE“While only 47% of consumers around the world say they trust paid media (television, magazine and newspaper ads), a decline of over 20% since 2009.”
(Source: Neilsen, April 2012)
DATADIVINITY
THEF-FACTOR
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Istanbul Consumer Trend Seminar |trend
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DATA DIVINITY
“The phenomenon of collecting, analyzing and interpreting consumers’ personal information, and using it to give tailored recommendations that help consumers make better decisions.”
Istanbul Consumer Trend Seminar |
DATA DIVINITY
Ticketmaster:Recommended gigs based on Spotify listening habits
Istanbul Consumer Trend Seminar |
AutoTrader Autolyzer:Facebook data finds vehicle matches
DATA DIVINITY
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DATA DIVINITY
“Not for everyone, but shows just how tailored the future will be...”
DATADIVINITY
THEF-FACTOR
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watching.com
Istanbul Consumer Trend Seminar |trend
watching.com
F-FACTOR“That’s F for friends, fans and followers, who influence consumers’ purchasing decisions in ever more sophisticated ways”
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F-FACTOR“Turkey is the 7th biggest country on Facebook”
Consumption has always been social
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F-FACTOR
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Amplified & accelerated
F-FACTOR
Istanbul Consumer Trend Seminar |
F-FACTOR FourSquare Explore:Personalized nearby recommendations
Istanbul Consumer Trend Seminar |
Findirim:Discount e-commerce store on Facebook
F-FACTOR
“D”: DISCOVER &
DECIDE
DATADIVINITY
THEF-FACTOR
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watching.com
!
A consumption arena that is more efficient, more relevant, and more interesting than before.
BEST OFTHE BEST
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watching.com
Istanbul Consumer Trend Seminar |trend
watching.com
“This is not about your social media marketing strategy or optimization. In fact, this is not about marketing at all. This is about being (genuinely) liked, if not loved. Then the rest will just happen.”
“D”:DISCOVER &
DECIDE
Istanbul Consumer Trend Seminar |trend
watching.com
And consumers won’t hold back ;-)
IT’S ALL OUTTHERE
!
INFOLUST
STATUSPHERE
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“D”: DISCOVER & DECIDE
NEXT ENJOYED THE PRESENTATION?THERE IS MORE!
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