HOW CAN A COMPANY INFLUENCE SALES WHEN THERE IS ONLY A LIMITED MARKETING

BUDGET AVAILABLE?”

A point-of-view by Kevin Somers

Overview Challenge

Generate sales vs Limited budget Solution

Augmented reality Implementation

HomeRestaurant & hotelCatering

Conclusion

CHALLENGE

“Generate sales” vs “Limited budget” Expand and enhance the customer base

Appeal to new customersAllow old customers to buy new products

Within boundaries of resourcesKeep costs of advertising low

“Differentiate from competition in

an original fashion”

SOLUTION

Augmented reality

ConceptEnhancing a real-time environment by

overlaying 3D-images onto the reality a consumer perceives.

2D-markers work as a link-code for the 3D-images, which are stored online.

Consumers are able to view or experience something that looks to be in place, but isn’t physically there.

Augmented reality

UseA consumer aims his webcam or

smartphone at the 2D-marker.The 2D-marker is decoded by an online

application, and the 3D-image is rendered in place.

The consumer can watch his or her real-time environment on his or her video-feed, with the exception that the 2D-marker is now a 3D-image.

Augmented reality

AdvantagesEasy of use

○ “anyone with a webcam and an internet connection can use it.”

High interaction rate○ “allows the consumer to experience products

in the comfort of home.”Adaptive quality

○ “able to quickly adapt itself to new products lines.”

Augmented reality

AdvantagesLow cost

○ “the development of the application is virtually the only cost.”

Cutting-edge○ “alignes the company with next-generation

technology.”Durability

○ “lends itself to easy transitions and upgrades.”

Augmented reality

DisadvantagesArtificial

○ “remains a 3D-rendering of the real product”Unknown

○ “the technology is still new to consumers, which could be a hinderance.”

Bugs○ “as it is still in its first stage, the application

could encouter problems.”

IMPLEMENTATION

Catering & Take-away

By applying the 2D-marker, a potential client can visualize the size and efficiency for his catering & take-away needs in a 1-2-3 process. This saves a lot of time for both parties, and leads to a greater surplus on both sides.

Home

Consumers can print several 2D-markers from the company website, with different table-top settings. By placing the marker on their table at home and running it through the application with the webcam, they can see how it would fit in their own home and which would suit them best. Therefore enhancing ease and interaction.

Restaurant & Hotel

When the salesforce approaches potential clients, they can bring a laptop and 2D-markers to be placed in the setting. Instead of bringing only a few examples of what products they have, they can instanly show clients how the setting would look like, fully arranged.

CONCLUSION

“The use of augmented reality brings a company and its products to a consumer’s home, at a

low cost. It emphasizes interaction, which is of growing importance in purchase behaviour.”

“It is the number one solution for companies with a restricted budget to generate sales.”

THANK YOU FOR YOUR TIME.