Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management
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Using Social Media for Online Reputation
Kevin GibbonsDirector of Search, SEOptimise
1This is your brands new homepage!
2009/20102010/2011?2Twitter vs Google who to trust?
90% of consumers trust recommendations from people they know70% still trust online consumer opinions from people they dont know!* Nielsen July, 200941% trust search engine results3Build brands not around products but reputation
4No publicity might be better this time!
5How much negative traffic does your brand generate?
3% of 20.4 million searches =612,000 negative clickthroughs per month6But really, what harm can social media do?
7Tip 1) Claim your social media brand profiles
8Tip 2) Develop a clear social media strategy
9Tip 3) Use social media to open opportunities
10Tip 4) Real-time search is increasingly important
11Tip 5) Look out for suggested search!
12Thank you & any questions?Please subscribe to: www.seoptimise.com/blog
And follow me on Twitter: twitter.com/kevgibbo