Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

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    17-Oct-2014
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SMX Advanced London presentation from Kevin Gibbons at SEOptimise. This is from the Social Media, Search and Reputation Management panel.

Transcript of Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management

Slide 1

Using Social Media for Online Reputation

Kevin GibbonsDirector of Search, SEOptimise

www.seoptimise.com twitter.com/kevgibbo

1This is your brands new homepage!

2009/20102010/2011?2Twitter vs Google who to trust?

90% of consumers trust recommendations from people they know70% still trust online consumer opinions from people they dont know!* Nielsen July, 200941% trust search engine results3Build brands not around products but reputation

4No publicity might be better this time!

5How much negative traffic does your brand generate?

3% of 20.4 million searches =612,000 negative clickthroughs per month6But really, what harm can social media do?

7Tip 1) Claim your social media brand profiles

8Tip 2) Develop a clear social media strategy

9Tip 3) Use social media to open opportunities

10Tip 4) Real-time search is increasingly important

11Tip 5) Look out for suggested search!

12Thank you & any questions?Please subscribe to: www.seoptimise.com/blog

And follow me on Twitter: twitter.com/kevgibbo

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