1.INSTITUTE OF PROFESSIONAL EDUCATION RESEARCH (IPER)ANDPresented By: Aarti Sharma Babloo Rajput Mukesh Tiwari Pooja Rohani Purva Choudhary Srishti Jaiswal Shivendra Chaturvedi Himanshu Manwani 1

2. Jingle Pizza mein,burger mein ,samose mein swaad ho lana To sirf or sirf healthy tamata ketchup hi khana 3. Healthy tamata ketchupToo good to taste in fest and haste 4. TomatoesChilli powderSugar Cloves CardamomCinnamon 5. Ginger Garlic Vinegar Saltsodium benzoate 6. Pureand natural Contains no artificial additives Healthy and tasty. Medicinal value: Cancer resistant Corn And sugarfree` 7. TomatoKetchup Chilli Ketchup Meat Heat 8. Canbe a complement with pizza burger Samosa and other fast food items Can be used as puree Can be consumed anytime . 9. PACKAGING : Attractive Informational Different kind of packaging like :POUCHES ( 10 gms)PICHKU (400gms)BOTTLE (1KG) 10. SEGMENTATION B2B B2CTARGETING Dominos Sagar Gaire Other fast food restaurants POSITIONINGToo good to taste in fest and haste 11. ADVERTISEMENT:Print media Danglers Free sample in newspaper 2.Electronic media 3. Retailers will be given extra packets so that they will keep our product in front counter. 1. 12. Product nameMrpPurcha Sales Profit se cost cost in margin rs (in rs)Transportat city ion cost (free)Top taste59/KG50RS51-591-9Golden crown89/KG68RS68-891-21-Dippys (kissan product)70/KG(9 60RS 70GMS)61-701-10Funtop60/KG 45RS (980GM S 65/KG(1 30RS .2KG)46-601-15M.P31-651-44BhopalM&MOut of india 13. 40rs3031-401-10--151213-151-3--TOPS60/KG50RS51-6010NILONS SMALL POUCHES1RS /9 GMS0.85/pais e0.9-1rs0.10 paiseKissan(small bottle)Pichkoo ketchup 14. Promotion budgetCost in rs.FM Cost in rs. 7875010 days (15sec) (30-40 times)5250 per dayPAPER ADVERTISEMENT-12760 *10 days 127600 (mid page size54)Bhaskar newspaper DANGLERS1500 danglers (for retailers and other food hubs) 0.20 paisa/dangler400SAMPLE PACK DISTRIBUTION200000 copies of newspapers40000 cost of pouch 10000 charge for distributionTotal256750 lac. 15. Cost in Rs. Packaging44400Sales Promotion20,000R&D Market Research40,000Transportation1800Salaries and other overheads40,000Other Expenses25,000Tax and Legal50,000Grand Total477950 16. 1 Ltr. Bottles1cartoon= 12 bottles MRP 65/10% Wholesaler 12%Retailer2. Pouch 1 box= 1000 Pouch 100 box*1000=100000 MRP 1000/- per box Wholesaler price 850/- per box 17. 3) Pichkoo(400 ml) 1 box= 50 MRP 33/Wholesaler 10 % Retailer 15% 18. Primarytransportation will be Chota Hanthi Tata small truck. Therewill not be any secondary one 19. Manufacturer Wholesaler1Retailer3 2BairagadKolar New market 20. Newstandard packaging norms for FMCG Goods advertisement and promotion services Specifics of selecting business partners (distributors, dealers), permitted criteria, selective sales; BIS - 2491:1998 & 1070:1992 For Food hygiene and water. Developing a marketing policy in accordance with the trade legislation 21. Controllingwill be done on the basis of DSR feedback will be taken on that basis for any grievances and complainsMail Id: feedback@healthytamata.com Toll free number :1800-24560000