Company Profile

TECHNOLOGIES

Backgrounder

Ketab technologies ltd. is a global leader in the development and

design of interactive learning products, solutions and platforms.

Founders

Ketab technologies Ltd. was founded by two entrepreneurs with

a passion of creating an enduring social and economic value to

their region thorough out designing products that target

education being a strategic development pillar of all economies.

Vision

Empower emerging generations through seamless, natural

communication and collaboration technologies in the classroom -

and beyond

Mission

Leverage educational environment technologies to a higher level,

by naturally bridging the gap between technology and humans,

with world class, state-of-the-art, thought-leading, products,

solutions and services.

Philosophy

Ketab’s philosophy of trustworthiness and innovation is the

driving force behind its continuous success to meet needs and

exceed expectations. We believe in digital integration that

enables people to learn in traditional classroom settings,

supports current teaching methods, and facilitates student

engagement.

At a Glance

Corporate Headquarters Tla Ali, Amman, Jordan Founded 2007 Employees ~120

Leadership Team

Khaled A. Kalaldeh President, CEO and co-Founder Tawfeeq A. Saad Eddin Co-CEO and co-Founder Yousef Swais Vice President Biz Dev. Eyad T. Bader Vice President of Soft. Eng Ziad Abu Libdeh Vice President of R&D Burhan Darwish Director of Operation Mojahed Qashoa General Manager, KSA Mouneir Nouri Educational Supplies Manager Khaled Hajeer General Manager, Jordan Sales Osama Ashour Sales Manager, EMEA Ala S. Yousef Manufacturing Plant Manager Moath Khalil Finance Manager

Core Competencies

Ketab’s product engineering and marketing teams are highly capable of customizing solutions to

best meet the diverse needs of its customer base in a wide-range of applications, including

digital pens, interactive whiteboards, tablets and smart phones for seamless in-classroom

technology integration.

Our product lines are built on the company’s core competency of patented interactive solutions

and platforms on par with the world’s most renowned e-learning products.

Capabilities

Ketab’s well-trained and knowledgeable sales and technical force provide qualification programs

for our reseller’s network that spread-out over the whole MENA region.

The company also provides teachers with comprehensive training sessions in large

governmental initiatives to make sure the right use and benefit of technology products and

change management are achieved.

With over than 30 electrical and software engineers, ketab is pioneering in touch technology,

human computer interaction technologies and interactive learning software platforms.

Ketab’s education and technology know-how enables the company today to offer the best

scalable solutions designed to cater for students with different skill levels and learning styles.

Core Values

At Ketab Technologies, to be successful, we believe that:

As a company and as individuals, we believe in Allah, the One Creator, His guidance

and his absolute universal laws.

The ability to spot trends, identify opportunities, and change paradigms and minds.

The trustworthiness of our people, for our collaborative, team spirited approach.

We don’t settle for assumptions, we seek to understand and comprehend with all

stakeholders in a transparent work environment.

Greatness comes from admitting mistakes as well as rewarding achievements equally.

The zest for outside-of-the-box thinking.

Relentless focus on customers and their needs.

Commitment to making a better world by creating products for the masses.

The Integrity of our public and business dealings.

Adaptability and agility to evolve in the face of constant change and challenges.

Excellence of our products, services and our work environment.

We always acknowledge that all achievements are blessings from Allah.

Logo Rationale

The logo is based on the concept of the “dot”, which resonates

with the computational digits of 01 [zero-one] and the tracing

structure of dotted letters (writing by tracing).

The dot has also several ethical manifestations as well including:

equality, transparency and wholesomeness. The fact that dots

are rounded resonates clearly with the multi-disciplinary nature of ketab’s product offerings. The

dot is related to thinking and innovation as well {connecting the dots, making things

happen…etc.].

Dots are fundamental building blocks of materials as atoms and points in a line, dots also

resemble the first technology ketab founders had envisioned of being in the form of a printed

pattern composed of dots.

Corporate Strategy

Ketab technologies offer a wide spectrum of learning tools and technologies starting from

traditional learning tools ending by interactive learning software platforms

Ketab is a diversified technology company with a wide portfolio of products and services

focusing on learning and educational technologies.

The company has the unique advantage of operating in a multiple business model strategy

ensuring a holistic understanding of our clients’ needs in a very dynamic and delicate market

such as educational technologies whereby products and services success depends on the

ability to assess the actual customer need without compromising the educational value and

where no one size fits all solution exists.

Ketab’s Core Values

Working with Ketab

Doing business with ketab means engaging in a win-win business relationship or partnership

that is possible with our expertise and willingness to provide the best results.

:

Corporate Strategy:

Shows ketab as a diversified

technology company that

can function in multiple

business models

Ketab’s focus for a Win-Win Partnership Advantages gained by choosing ketab

Working with ketab means that partners and customers will benefit from the following

advantages:

1. Ketab has a broad experience in educational and pedagogical technologies.

2. The products country of origin has several FTA (Free Trade Agreement) agreements

with Europe, America, Turkey and Arab countries which exempt the importer from tax

and duties.

3. Keeps up with the latest trends happening in the education industry and provides

products and services that has a real value and that caters to the local needs

4. Understanding of the cultural, social and economic landscape of the markets we operate

in.

5. Ownership of proprietary technologies enables ketab to provide clients with customized

solutions and products with the highest value for money and effective support.

6. The diversity of our product portfolio and services increase our understating of the

market and clients’ needs while forming a solution(s) in the form of an integrated

ecosystem.

7. A team of highly professional and passionate team members dedicated to our customers

with extraordinary support

Solutions, Products & Services

As a diversified technology company, ketab has a wide range of products and services that can

be offered and tailored to our customers accordingly, these are

1. Solutions & Services e-book conversion, e-textbooks, bespoke specialized content,

teacher training solutions and professional development programs, installation services,

connectivity solutions, consultancy in infrastructure interactive technologies, in-

classroom technology deployment, assessment solutions and nationwide initiatives and

software as service solutions (SaaS).

2. Hardware Products: Interactive whiteboards, normal whiteboards, chalk boards,

various educational supplies projectors, interactive screens, tablets.

3. Software Products: Interactive whiteboard learning software, social learning platforms

and portals, learning apps, portals, class room management and learning management

software.

Interactive Whiteboards (Ketab Boards TM )

Ketab’s series of interactive whiteboards offers powerful teaching and learning solutions that

allow teachers to take full control of your Educational content. Our boards are specifically

designed to reduce shadows, at the same time offering brilliant displays powered by ultra-short

throw projectors.

Ketab boards are built for the classroom several of our touch board models are made of ceramic

steel, offering the world’s most powerful tear proof and easily cleaned surfaces that are

designed to withstand the most rigid classroom temperatures

Ketab boards provide more space, better vision and maximize the teaching experience with

different board sizes and projection capacities with our custom manufacturing services. All of

which allows interactive teaching at ease with added full control capability of with the floating

toolbar offered by our unique software: Ketab Studio™

Ketab Engage TM

Ketab technologies has innovated the world’s first ultra-wireless, battery and wire free highly

durable interactive whiteboard called Ketab EngageTM.

The technology of EngageTM allows the board to be used in applications whereby infrastructure

solutions for nationwide coverage are sought; also EngageTM is most convenient when used as

a marker board with its dry erase surface.

Ketab SheetsTM that comes as bundle with EngageTM represents a quantum leap in the world of

teaching, lesson preparation and making presentations. Ketab SheetsTM is the ultimate teacher

companion with a set of functions including remote writing, lesson interactive agenda and many

others functions to take make and control a truly interactive class from just a paper-like device !

Ketab boards TM touch

series comes in different

sizes

Interactive Learning Software (Ketab Studio ™)

Ketab studio™ turns lessons into a true interactive experience with the latest release of Ketab

Studio™; a world leading interactive learning and authoring tool designed for teachers by

teachers.

Ketab Studio is multilingual (English, Arabic & Turkish) and is especially designed to address

the educational needs of K-12 teachers and students across the EMEA region. It is equally

valuable internationally with the ability to be professionally localized to suit the needs of any

local market. The above market forecast clearly shows the up rise of interactive projectors and

interactive panels that represents a market gap which ketab studio™ aims to fulfill.

Ketab Engage TM

Sandwich Panel Laminates (SPL ™)

With a maximum capacity of over 20,000

panels / month and can be doubled

accordingly. Ketab operates through a facility

of 3,300 m2 plant dedicated for the production

of the highest quality sandwich panels with the

world leading ceramic surfaces.

Ketab has a network of whiteboard fabricators

and partners who can leverage the company’s’

capabilities to deliver high scale finished

product projects.

Outsourcing our SPLs to manufacturers worldwide can come in different cores like: particle

wood, MDF, Foam, Polystyrene, also ketab can laminate any sheets whether wood, plastic or

metal.

Educational Supplies

No matter how technology advances there remains the Intimacy and legacy of traditional

knowledge tools carrying the heritage of the human race and proving to be practical in everyday

use. These simple tools with their unprecedented convenience continue to advance the human

race despite the mind-blogging technology breakthroughs taking place in today’s marketplace.

At ketab we do believe that offering educational supplies is essential to complement the modern

equivalent technologies to yield the perfect learning experience.

The series of the educational supplies products from ketab comprises all known traditional

writing and pin-boards with various configurations and are compliant with the EN standard and

are produced at the highest quality.

Flat Panel Interactive Displays (FPID)

The total cost of ownership of flat panel display as the below plot shows is reaching that of the

interactive whiteboard and interactive projectors due 2014/2015. TO address this opportunity

Ketab is offering a very cost effective enabling technology for turning display devices into

interactive solutions with its own proprietary multi-touch technology.

LED / LCD Interactive Sticker Panels ( LISP ™)

LISP ™ is a transparent smart durable sticker that can be adhesive to any screen size! LISP™

turns TV panels into interactive ones with the use of the innovative digital pen from ketab.

LISP™ represent a huge cost advantage and represents unparalleled value proposition when

normal whiteboards are involved facilitating swapping over both surface for more convenience

and productivity. A solution that

shortens learning curves needed by

teachers to start using effectively

interactive screens

LISP™ can be attached easily on the

screen surface resembling a see

through experience and fraction of the

cost compared to other interactive

solutions. The company is ready to go

full production with this new technology

in Q3 2013.

Optical Touch Interactive Panel Displays ( OTIP ™)

Ketab has adapted in-house an innovative optical touch technology that delivers big size touch panel areas with a considerable cost saving on the end product and high value at the client side.

Ketab licenses interactive kits and supports the mechanical and software requirements throughout the warranty period of

its products. OTIP™ will be in full production in Q3 2013

Ketab will start supplying prototype solutions to customers who are LED / LCD ODMs / OEMs manufacturers by the end of Q1 2013 for product testing and verification.

Key Clients & Projects

The company has completed key projects in the MENA region having executed Saudi’s largest interactive whiteboard project and is an accredited supplier for the ministry of education in Jordan, Saudi Arabia and United Arab Emirates. Ketab has and trained a large number of teachers surpassing 15,000 teachers on the use of this educational technology. Below is a list of some of ketab’s prominent list of customers who purchased and used ketab products; some of which are corporate customers while others are ministries of education with many other clients representing universities and private schools.

Ministry of Education

Jordan

Ministry of Education

Saudi

Ministry of Education

Emirates

Ministries of Education

Multinationals ( MNCs )

Partners

Ketab has partnered with several renowned e-boards, LED e-panel and interactive projectors

vendors to bundle ketab studio™ and other products/services to form powerful solutions

bringing the best of both worlds, many partners are in talks to start offering and bundle ketab

solutions into theirs products. Other partners represent content and smart furniture producers.

Resellers Network

Ketab operates through a wide network of B2B distributors/resellers and the network is

continuously growing to expand into new parts of the globe in the aim to serve the largest

possible customer base with its products.

Ketab Subsidiaries:

Corporate Headquarters Amman - Jordan T. +962 6 5515936 F. +962 6 5516074 P.O Box 4909 Amman 11953 Jordan info@ketabtech.com Riyadh Sales Branch T. +966 1 4654816 F. +966 1 4645817 sales.riyadh@ketabtech.com Dubai Sales Branch T. +971 4 3712765, +971 4 3712766 F. +971 4 3712767 sales.uae@ketabtech.com Ketab Technologies - Factory T. +962 6 4029009 F. +962 6 4029006 King Abdullah II Industrial City Gate No.1, Sahab - Jordan

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Copyright Notice © 2007- 2013 KETAB Technologies Ltd. all rights reserved. KETAB Engage,™ KETAB Board,™ KETAB Sheets,™ KETAB Studio,™ KETAB Pen,™ the KETAB ™ logo, and all KETAB product logos are trademarks or registered trademarks of KETAB Technologies Ltd. in the U.S. and / or other countries. All other third-party and company names are for identification purposes only and may be trademarks of their respective owners. Specifications are subject to change without notice. Products may not be exactly as shown