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KESKO: PERSONALISED IN-STORE OFFERS FOR AN IMMEDIATE BOOST IN SALES

Walkbase Case Study

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KESKO PLC A Finland based retail conglomerate

•  Founded 1940

•  Main sectors: Supermarkets and hypermarkets, hardware retail, auto sales, department stores, consumer durables, agricultural supplies

•  Revenue €9.5 billion

•  Number of employees 19,500

•  Number of stores: 950

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CITYMARKET KUPITTAA

•  One of the largest hypermarkets in Finland

•  THE best performing of all Citymarkets

•  Also one of the most innovative..

•  A Total total of 80 Citymarkets in Finland

SYSTEMATIC VISITOR ANALYTICS SINCE THE EARLY ‘70s

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THE K-PLUSSA LOYALTY PROGRAM

•  Operated by Kesko

•  The widest and most diverse loyalty program in Finland

–  3.8 million cardholders (70% of Finland’s population)

–  2.2 million households (80% of all)

•  In addition to Kesko’s own brands, 10s of retail partners included

•  Loyalty app launched late 2015

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K-PLUSSA PARTNER BRANDS

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K-PLUSSA DELIVERS OFFERS AND COUPONS TO YOUR EMAIL AND SNAIL MAIL

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PERSONALISED IN-STORE OFFERS: PILOT PHASE 1

DESCRIPTION

•  A randomly pre-selected group of 100 loyalty customers

•  Received personalised offers to their mobile device when entering the store

•  Could redeem offers at tills

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RESULTS

•  14% increase in basket size

•  10% increase in visit frequency

•  3% increase in average dwell time

THANK YOU!

Walkbase HQTel. +358 10 567 2800

Keilaranta 1

02150 Espoo, Finland

sales @walkbase.com

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