Kerstin Mogull Thinking Digital (3)
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Transcript of Kerstin Mogull Thinking Digital (3)
BBC: A Digital Future In The North
Kerstin MogullChief Operating Officer, BBC Future Media & Technology
15 May 2009
• An overview of BBC’s plans
Today
• A focus on FM&T’s plans
• New ways of working
Why Is BBC Moving North?
• Getting back in touch with audiences across the country
• Physically shifting BBC’s centre of gravity
• To create strong regional hubs around UK: Cardiff, Bristol, Glasgow, Salford
• Production spend – at least half will be on programmes made outside London by 2016
MediaCity:UK – Project History
Which Parts Of The BBC Are Heading North?
• Innovate and build the next generation of televisionexperiences
The FM&T Vision
• Develop exciting new propositions for our audiences on all platforms
• Work with partners from across the North to establish a new and collaborative approach
• Build on heritage of creating broadcast standards and sharing across the industry
FM&T – Who’s Going?
• TV Platforms team
• Future Media teams supporting BBC Sport, Children’s, Entertainment, Radio 5 Live and Formal Learning
• Part of Research & Development
• Part of the Information & Archive Media Management team
TV Platforms
TV Platforms
TV Platforms
Online Teams
• Sport – 2012 Olympics a huge challenge
• CBBC and CBeebies – brands have games associated
• Learning – online work is key for this area in reaching young audience
• Entertainment – Dragon’s Den, Eurovision, Celebdaq
Part Of R&D And Information & Archives
New Ways Of Working: Partnerships
audiencepa
rtner
shipBBCinnovation
publicDigital
infra
stru
ctur
e
broadcasting
Mediaorganisation
New Ways Of Working: Digital
• Common standards for end-to-end digital content production
• Multi-platform and multi-site production
• Opportunities to exploit archive to the benefit of audiences
• Editorial collaboration as content can be easily stored and accessed
• Tested within the BBC first – then shared with the industry
Kerstin MogullChief Operating Officer, BBC Future Media & Technology
BBC: A Digital Future In The North