Kerry Holmes, Interactive Freight Systems Pty Ltd - Managing freight volumes in the online retail...
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Transcript of Kerry Holmes, Interactive Freight Systems Pty Ltd - Managing freight volumes in the online retail...
“AN INDUSTRY PERSPECTIVE”
MANAGING FREIGHT VOLUMES
IN THE ONLINE RETAIL SPACE
PRESENTED BY KERRY HOLMES
GENERAL MANAGER
INTERACTIVE FREIGHT SYSTEMS (IFS)
WHO IS IFS?1. WE ARE AUSTRALIAN – WELL MOST OF US
2. 15 YEARS YOUNG – NOT ALL OF US
3. DESIGN, DEVELOP AND MARKET ITS OWN MULTI-CARRIER TRANSPORT MANAGEMENT SOFTWARE
4. IN 10 COUNTRIES
5. WELL OVER 2,000 CUSTOMERS WORLDWIDE
6. 58 DEDICATED PEOPLE WORLDWIDE
7. OVER 600 CARRIER PARTNERS WORLDWIDE
8. PROCESS OVER AU$0.5B OF FREIGHT SPEND P.A.
9. DOZENS OF OUT-OF-THE-BOX ERP/WMS INTERFACES
10. STRONG GLOBAL ONLINE RETAIL PRESENCE
IFS RELATIONSHIP WITH ONLINE RETAIL1. AT AN ORDER LEVEL - ACCURATELY PRICE FREIGHT
COST FROM RETAILER’S WEB SITE
a. PROVIDE PURCHASER WITH CHOICE OF SPEED/SERVICE/COST
2. ELECTRONICALLY INTERFACE TO WEB SITE/ERP SYSTEMS
3. ROUTE OPTIMISE (BY COST OR SERVICE) ALL ORDERS, SHIP THEM WITH NOMINATED CARRIERS PROVIDE MULTI-CARRIER ORDER TRACKING VISIBILITY
4. EXTENSIVE FREIGHT COST REPORTING
TALKING ABOUT…..
WHAT’S THE MARKET DOING?1. “IN THE YEAR TO SEPTEMBER 2013, AUSTRALIA’S
ONLINE RETAIL SPENDING TOTALLED $14.3
BILLION. THIS AMOUNT IS EQUIVALENT TO 6.3%
OF THE TRADITIONAL BRICKS & MORTAR RETAIL
SECTOR (EXCLUDING CAFÉS, RESTAURANTS AND
TAKEAWAY FOOD TO CREATE A LIKE-FOR-LIKE
COMPARISON) IN THE TWELVE MONTHS TO
AUGUST 2013.” – Source NAB, October 2013
IFS OBSERVATIONS (1) 1. MANY RETAILERS WANT AN ONLINE PRESENCE
BUT ARE NOT SURE HOW/WHERE TO GET STARTED
a. PLENTY OF PEOPLE IN THIS ROOM TO HELP THIS GROUP
2. MANY RETAILERS ALREADY HAVE A WEB PRESENCE BUT LACK:
a. ADEQUATE TECHNOLOGY SYSTEMS
b. LOGISTICAL EXPERTISE – OUTBOUND AND RETURN LOGISTICS
c. TOO MUCH/NOT ENOUGH CHOICE OF CARRIERS/SERVICES
IFS OBSERVATIONS (2) 3. CARRIER PARTNERS NOT ON BOARD ?
a. WRONG CARRIER TYPE/SERVICES?
b. CARRIERS ARE NOT MIND READERS – CLEARLY
EXPLAIN WHAT YOU WANT/NEED
c. CARRIER OVER-PROMISING
4. SEMI-AUTOMATED FREIGHT COSTING IS A RISK:
a. OFTEN CROSS SUBSIDISED
b. OR A CALCULATED GUESS
c. OR NOT REVIEWED REGULARLY
IFS OBSERVATIONS (3) 5. CONSIGNMENT VISIBILITY
a. RECEIVERS WANT TRANSPARENCY AS TO
WHEREABOUTS OF THEIR ORDER
b. RETAILERS WANT CARRIER PERFORMANCE
REPORTING OF THE ORDERS THEY SHIP
a. DIFOT (DELIVERED IN FULL & ON TIME)
6. RETURN LOGISTICS:
a. HOW TO GET FAULTY/DAMAGED GOODS
BACK
SHIPPING DOMESTIC VERSUS INTERNATIONAL
THE CHALLENGES FACED BY INTERNATIONAL
SHIPPERS ARE SIMILAR IN NATURE TO
DOMESTIC SHIPPERS;
WITH SOME REGULATORY VARIANCES
THE CHALLENGE SUMMARY
1. HOW DO I GET ONLINE?
2. LACK LOGISTICS KNOWLEDGE
3. LACK OF IT SYSTEMS AND OR INTEGRATION
THEREOF
4. WHICH CARRIERS & WHICH SERVICES?
5. AVOID GUESSING FREIGHT COSTS
6. CONSIGNMENT TRACKING VISIBILITY
7. RETURN LOGISTICS
8. FINANCIAL REPORTING
SOLUTION IDEAS (1) HOW TO GET ONLINE?
1. SEEK ADVICE / TALK TO ONLINE RETAILERS WHERE
THERE IS NO CONFLICT OF INTEREST
2. SEEK PROFESSIONAL ADVICE ON YOUR WEB SITE
DESIGN AND OTHER CHANNELS
a. IMPROVING YOUR SEARCH RANKINGS (SEO)
3. DOCUMENT YOUR DESIRED ROADMAP INTO ONLINE
RETAILING
4. MONITOR AND AMEND YOUR ROADMAP AS YOU GO
SOLUTION IDEAS (2) WHERE DO I GET A LOGISTICS KNOWLEDGE
BASE FROM?
1. YOUR CUSTOMERS
2. SEEK ADVICE / TALK TO OTHER ONLINE RETAILERS
3. YOUR CARRIER PARTNERS
4. FREIGHT CONSULTANTS
5. CLEARLY UNDERSTAND & DOCUMENT WHAT LEVEL OF
SERVICE WILL BE ON OFFER – AMEND THE NEEDS AS
THEY BECOME CLEARER
SOLUTION IDEAS (3) IT SYSTEMS
1. A “SMART” WEB SITE
2. WEB SERVER/HARDWARE – UP TIME IS EVERYTHING !
3. SCALABLE BILLING SYSTEM
4. TRANSPORT MANAGEMENT SOFTWARE
5. INTEGRATE WHERE POSSIBLE - AUTOMATE
6. STAFF OR CONTRACTORS TO SUPPORT ALL IT
PLATFORMS AS NECESSARY
SOLUTION IDEAS (4) WHICH CARRIERS ?
1. WHO DO YOUR COMPETITORS USE?
2. SLOW OR FAST VERSUS CHEAP & EXPENSIVE
3. FREIGHT CONSULTANTS
4. ELECTRONIC OR MANUAL CARRIER PARTNERS?
a. WHAT’S THE DIFFERENCE?
5. TRANSPORT MANAGEMENT SOFTWARE COMPLIANT
6. 3PL OR 4PL ENVIRONMENTS ?
SOLUTION IDEAS (5) PRICING FREIGHT
1. TRANSPORT MANAGEMENT SOFTWARE
a. A MUST HAVE ITEM - WHAT CAN I SAY
2. NO SPREADSHEETS
3. AVOID CROSS SUBSIDISING
4. CONSIDER WAREHOUSING/PICK & PACK COSTS
SOLUTION IDEAS (SUX) CONSIGNMENT TRACKING
1. ELECTRONIC TRACKING FROM YOUR CARRIER/S OR
NONE AT ALL
a. PAPERLESS ENVIRONMENT
2. INTERNAL STAFF VERSUS CUSTOMER NEEDS
a. IS THERE A DIFFERENCE?
3. TRANSPORT MANAGEMENT SOFTWARE
a. MULTI-CARRIER TRACKING PORTAL
SOLUTION IDEAS (7) RETURN LOGISTICS
1. YOUR CARRIERS - CAN OR CANNOT DO?
2. ERP/BILLING SYSTEM – HOW/CAN IT HANDLE
RETURNS ?
3. KEEP IT AS PAPERLESS AS POSSIBLE
4. RECIPROCAL FREIGHT RATES
5. TRANSPORT MANAGEMENT SOFTWARE
SOLUTION IDEAS (8) FREIGHT COSTS - FINANCIAL REPORTING
1. YOUR CARRIERS – SEND YOU AN INVOICE
a. HOW DO YOU RECONCILE IT?
b. DO YOU HAVE THE ADMIN RESOURCES TO DO
THIS MANUALLY?
c. HOW WILL STAFF DETECT THERE IS AN ERROR IN
THE CARRIER BILLING?
d. WHAT DO YOU/THEY DO WITH SUCH ERRORS?
2. RECIPROCAL FREIGHT RATES
3. TRANSPORT MANAGEMENT SOFTWARE
IN CLOSING1. IT IS YOUR FRIEND - IF YOU LET IT BE
2. CARRIERS ARE TOO - SO LONG AS THEY CLEARLY
UNDERSTAND YOUR EXPECTATIONS
3. LET YOUR DISTRIBUTION PROCESSES COMPLEMENT
THE PRODUCTS YOU ARE SELLING – NOT THE OTHER
WAY AROUND
4. DO NOT BE SCARED TO SHIP INTERNATIONALLY – IT
IS NOT AS HARD AS YOU MAY THINK
5. ENJOY THE REST OF THE ONLINE RETAIL LOGISTICS
PRESENTATIONS
THANK YOU FOR YOUR TIME