Case StudyKerrang Magazine

Kerrang Magazine…

I have chosen to do one of my case studies on Kerrang Magazine as I believe that the magazine I want to produce, will aim for a similar style and target audience. By looking at this magazine I can see what are already the conventions of rock magazines.

Kerrang Magazine….

The Magazine focuses predominantly on rock music and aims its content at a teenage audience of all sexes.

Bauer Media Group are responsible for publishing Kerrang on a weekly basis.

James McMahon is the current editor of the magazine.

Kerrang was first published on 6th June 1981 with Geoff Barton as the founder and editor and ever since the magazine has been published weekly.

Kerrang Magazine…

Currently Kerrang is sold for £2.20 and can be bought in most newsagents, supermarkets and music shops.

Kerrang Magazine…

Buzz words, designed to persuade the reader to read more.

Masthead is big and clear and stands out against the pale background.

The magazine has 3 cover stars, that overlap the main masthead, which is a convention of all magazines.

Cover lines to inform the reader what the main feature of the magazine is.

Colour scheme is red, white and blue which fits into the theme of British bands for this particular issue.

Judging from the front cover of the magazine, you could say that they aim to target their magazine at teenagers of all genres and that are into rock music.

The magazine has a bar at the bottom to give a last chance attempt at showing the reader who is featured in the magazine.

Puffs advertising posters in the magazine, designed to convince the reader to buy the magazine.

The general layout of the magazine is quite simple with everything easy to see and read.

Kerrang Magazine…Editors note, so the reader can read about the particular issue in more detail.

An list of the magazines content which is split in to different section dependent on the genre.

Images which denote pictures of featured articles within the magazine.

Main image which gives the reader more information on what they may find in this particular feature of the magazine.

Title at the top of the page which also shows the date and issue number, a standard convention of a magazine contents page.

Colour scheme which sticks to the house style of the magazine (Yellow, Black and white)

The contents sticks has a basic layout, but it manages to cover all the conventions of a contents page.

Kerrang Magazine…

Quotes taken from the article to try and entice the reader to read on.

Title positioned at the top of the page.

Main image denoting the lead singer performing live.

Secondary image showing the band doing various activities.

The main article which is split into two separate columns.

Side bar running down some things you can expect to come from the band, to get the reader excited.

The colour scheme is a very basic black and red which relates well to the target audience they are aiming for.

The double page spread has a basic layout, with images and text clearly separated and clearly visible over the basic colour scheme.

Kerrang Magazine...

There are various aspects of the magazine that work well and that I would like to take inspiration from when it comes to producing my own magazine. For example, the way the magazine lays out its front covers, is busy yet simple which aims at the same target market that I would be looking to sell to when it comes to magazine. Also the photo shoots and the style in which they do them is very accessible and replicable. Also there use of bright vibrant colours appeals to the same demographic I am aiming it. These are the features that I would like to take inspiration from when it came to producing my own magazine.