Kerrang Magazine analysis

Elizabeth White AS Media Studies

Kerrang Magazine Analysis 1:

Magazine Analysis 2 :

The masthead is clear near the top of the page. The font is in the style of shattered glass, as the genre of rock music is loud, intimidating and chaotic. This is a clear promotion of the rock genre. Most of the font is destroyed , this connotates the heaviness of rock.

This is the main central image. The image is in front of the masthead to represent the importance of the artist. The image is of Amy lee. She is a well known artist associated with rock music. The clothing she is wearing is all black, this is just what a stereotypical rock artist would look like. An exclamation point is also included, this is using punctuation for an effect.

The house style colours are black, red, yellow and white. These are the colours used on the front of every kerrang issue. These colours compliment each other and appeal to the target audience.

Non Verbal communicationThe artist is giving direct eye contact to the reader. This is a chance for interaction with the audience and to make the reader feel included, for a community feel.

The skyline is above the masthead. This is encouraging the audience the read on as it is advertising the posters inside as a must see.

The cover lines are located around the main image. Their purpose is to advertise the content inside of the magazine. The cover lines are in relation to the title. Bold colours are used as they are more appealing to a teenage audience.

This is the barcode which is on every magazine front cover . There is also an issue number and a date.

Various fonts are used so that the text is not to similar.

This is the main cover line. It is bright, bold and takes up most of the page. This cover line stands out to the rest of the magazine to represent their takeover of the issue

This shows the puff of the magazine. The puff tells the audience what they can expect to find inside of the magazine or any extras they need to know.

Magazine Analysis 3:

This is the masthead of the magazine. The font is in the style of shattered glass to portray how outgoing the genre of rock is. Most of the font is destroyed, this connotates the heaviness of rock. For this issue the masthead is in the colour of pink, so from first glance you can tell that the issue is directly targeting a female audience.

This is the main centre image. This picture takes up most of the page to represent the dominance of the artist. The importance of the artist is also shown as the image is placed in front of the masthead. The brand Kerrang have enough credibility in their target audience so that they do not have to show the whole title.

This is the skyline. The phrase ‘Killer Posters’ is outgoing and is appealing. This is to encourage the audience to pick up the magazine and want to read inside.

This is the main cover line. The name ‘ Against the Current’ is the band name of which the artist is apart of. As a lot of the space is taken up by this cover line, this is implying that this band take up most of the contents inside of the magazine. This also links in with the main central image which is representing the bands ‘takeover’.

The house colours on this particular cover are pink, black, white and yellow. From the appearance of the cover I can see that this issue is directly aimed at a female audience. The main artist featured on the page is female which contrasts to the stereotypical genre of rock where the lead singer of a band is usually male. This magazine is trying to promote and advertise the success of female rock artists.

Here is the barcode for the magazine which is essential. There is also an issue number and a date included.

The layout of the magazine is vibrant, bold and outgoing this is a clear representation of the rock genre. Various fonts are used to give more of a variety to the page.

In the main image non verbal communication is used to give a community feel to the issue. This is a chance for interaction with the audience.

Double Page spread 1:This double page spread features Amy Lee the lead singer of the band Evanescence. The background design is plain so that full reader attention is drawn to the main image. The image of Amy Lee takes up a large quantity of the page representing the band members importance. Separate columns

are used to break up information. The layout is well presented and the text is not difficult to understand. The language used is appropriate for a teenage audience.

The house colours used in this issue are predominantly pink, white and black. The colour pink can connotate to the feminine side of Amy lees personality where as the dark eye makeup and clothing represent the stereotypical heavy metal genre.

As the artist Amy Lee is separated from the group in the main image. This is a clear representation of her breaking away from her band. Taking a break for a while.

There is anchoring text in pink on the left hand side of the page. Meaning is given to the surrounding images.

The ‘Kerrang!’ double page spreads seems to attract a very similar audience. ‘Kerrang!’ as an institution tend to appeal to a young teen/student audience. So the interview must be summarised into sections so that a younger reader does not loose interest.

Double Page Spread 2 :

The main image on the double page spread takes up a large quantity of the page. The artist Taylor is dressed all in black to give a mysterious feel to the page. Which could also be a representation of her personality. The makeup and clothing is also dark and dramatic, linking in with the masthead of a ‘ Wild Child’. There is non verbal communication as the artist is looking directly at the target audience which gives a community feel to the page and a chance for interaction with the audience.

The house colours for these pages are black, pink and white. The colour pink is representing the feminine side of the artist. Where as the black colour is representing the negative factors.

The quote stands out from the main image as it is placed away from the text and is in front of a bold background.

The heading ‘Wild Child’ leads the audience to believe that the artist Taylor is rebellious. This is enticing the audience to read more.

Various font sizes have been used in this article. The introduction is in a larger font size to draw more attention to the text as it is of more importance.

The interview has a clear layout. It is made easier to read and understand as the question and answers are in two separate colours to contrast with each other.

Double Page Spread 3 :

The house colours for these two pages are red, black and white. The colours the artist Lily Allen are wearing have set the colour scheme for the rest of the page. The background is plain and simple to bring more attention to the main image.

Non verbal communication is used as this is a direct mode of address towards the audience. To give a community feeling to the page. This is enticing the audience to read more.

The article has been written in separate columns along the bottom of the page. The most important information is enhanced with the colour red. The main quote takes up a large quantity of the page. It is a pull quote used as a headline. The size of the text is large to represent its importance.

There is a drop capital at the beginning of the sentence. Most of the text is bold and outgoing which is a representation of Lily Allen's personality .

This was a quote made by Lily Allen. Its importance is represented through the size of the text.

Only 3 types of font are used in this text. The main text is very small in comparison to the masthead. One text style is used for the title.

Contents Page 1: The masthead is repeated. The punctuation

is included for effect. All of the fonts used are in the style of shattered glass, this is a clear representation of the rock genre which is chaotic and outgoing.

This is an editors comment. It is a chance for interaction with the reader. Non verbal communication is used. The language used must be appropriate for a teenage audience. The text is written in a casual style so that the audience enjoys what they are reading. It cannot be dull and un interesting.

The main image is located in the top right hand corner of the page. There is non verbal communication as the artist is making direct eye contact with the reader.

The artist is dressed all in black and is in a stereotypical rock position. This is to clearly represent that the artists is part of a band and due to the quantity of the image to show the dominance of the singer. The heading ‘ DRAGONFORCE’ is capitalised to bring emphasis to the text. The black and white also contrast with each other to bring a more appealing appearance to the page.

The images used within the page attract the audience. As not all of the images represent the contents of the magazine, this could encourage a different audience to begin to read the issue. Underneath the heading ‘contents ‘ the issue number and the date are located. The issue number is incorporated to promote the brands previous success on advertising and selling Kerrang magazines.

The house colours for this particular issue are red,black,yellow and white. These colours blend well together. The subheadings are highlighted with a black background against a bold yellow colour.

In the bottom right hand corner of the page there is an advertisement for a Kerrang subscription. This is a clear promotion of the brand and to win over more audiences.

Different fonts are used to give more of a variety to the page. The background is plain and simple so that full reader attention is taken to the main image and surrounding text. The layout is well presented and the text Is made easy to read.

Contents page 2:

The contents page is dominated by the image of the band ‘ Metallica’. The puff is promoting a competition, advertising that something is to be won which entices the audience to read more. The image of the band is in black and white. The colour black is a connotation for the genre of heavy metal as it is dramatic and loud. Each band member is wearing a black outfit and have dark shades on, this is to give the genre of heavy metal an intimidating but professional look.

The editors message is included to give the magazine a personal feel. The language used is appropriate for the target audience of older teenagers and young adults. A casual tone is used to encourage the audience to read more and to give the magazine a community feel.

Here is the issue number and date. The issue number is included to promote the brands success.

The contents of each page is summarised well and the layout of the page is neat and well presented. Various fonts are also used to give the page more of a variety. This will encourage teenagers to read more as the language is clear and easy to understand.

The masthead is repeated onto the contents page. The brand Kerrang have enough credibility in their target audience so that they do not have to show the whole title.

The house colours are red,black,white and yellow. These are bold and vibrant which contrast with the main image of the bandwhich is in black and white.

An equal amount of text and images are used. The smaller images are advertising band merchandise, encouraging the audience to take part in competitions. The target audience for this magazine is aimed at ages 16 to 19 so a balanced amount of images and text have to be included, to keep the reader interested.

Contents Page 3:

Kerrang have split up their stories into different sections to ensure it is easy to navigate. A younger audience will begin to loose interest in the text if it is not summarised.

The subheadings are bold and vibrant. They contrast from the dark colour of black in the background. This is so that the text is made easier to read. The house colours for this style of magazine are red,black,yellow and white.

There is a brief advertisement to buy a Kerrang subscription. This is to entice the audience in to carry on reading. Punctuation is used to create effect.

The issue number and date are located in the top right hand corner of the page. The issue number is incorporated to promote the brands previous success.

The editors comment is written at the bottom left hand corner of the page. This is a brief description of what is going on in featured stories.

The main image is featuring the band ‘ All Time Low’. They are promoting meet and greet tickets and a chance to win them. This is encouraging the target audience to participate in competitions.

The silhouette incorporated into the band photo next to the shirt with the text ‘No Regrets’ is an attempt to make the audience feel guilty if they have not applied to win these meet and greet tickets. In the puff line, punctuation is included which again is an attempt to get an effect.

The layout of the page is grid like. The surrounding images and text do not overlap one another. The text is neat, structured and genre specific. The contents is divided into sub categories. This is so that the text is made easier to read.

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