Kepler marketing webinar 2012 02
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Transcript of Kepler marketing webinar 2012 02
5 Marketing Essentials to Grow Your Astrology Business
Donna Woodwell, MA
Kepler College Webinar
February 19, 2012
Meet Donna… My mission: to live creatively with
passion, purpose, abundance and joy, and empower others to do the same.
• Background marketing, fundraising & business planning
• Professional astrologer & agent provocateur
• Co-founder of GNO515 Media, Internet media agency for culturally creative entrepreneurs
Let’s Review…
You MUST have a business plan!
Astrology practices are small businesses.
“But WHY do I need a business plan?”
You need to know where you are going
and how you will get there!
What’s in a Biz Plan?
Your target market
Your unique services
Your business budget
Your marketing strategy
Above: A woman with
a plan…
Marketing 101
• Empathize! Understand what your clients need
• Marketing your business is a full-time job
• Reinvest 6-10 percent of earnings in marketing
• Create a marketing plan and follow through
Discover Your Niche.
What’s A Niche?
/niCH/
3. a position particularly suitable for the person occupying it
Follow Your Bliss!
Your niche is a
reflection of you!
Don’t try to be all
things to all people.
Find your passion, and
give it a voice. Attract
the people who are
looking for…
EXACTLY THAT.
Create Compelling Content.
Inbound Marketing 101: Compelling Content Attracts Readers!
Venus Rising!
Step 1: Launch a Website
We live in the digital age!
If you don’t have a website, you’re invisible online.
Step 2: Write a Blog
A Blog is a platform for publishing content.
Plan to update your blog at least once/week.
Best practice: 3 times/week.
Step 3: Make Videos
Make your case for your business directly to potential customers.
Video is essential for increasing your Page Rank.
Be Visible.
Step 1: Get listed in Free Online Directories
Local business directories • Google Places • Bing Local • Yahoo Search
Social Review sites • Yelp • Foursquare
Step 2: Build your Email Marketing list
• e-Marketing delivers your home page to your audiences inboxes
• Email marketing services like MailChimp are free
• Create sign up forms for your mailing lists
Step 3: Schedule Events
• Look for reading & speaking opportunities
• Use Eventbrite or Meetup to promote your upcoming events
• List events in online calendars of local publications
Get Social.
Step 1: Synergize
• Write reviews and leave comments
• Create content for other websites
• Form affiliate networks with other practitioners
Step 2: Set up a Facebook Business Page
• Facebook is now the largest internet site
• Increase traffic & visibility of your website content
• More chances to talk with people
Step 3: Expand your social circles
• Microblogging – Twitter
• Networking – LinkedIn & Google+
• Video Sharing – Youtube & Vimeo
• Image Sharing – Flickr
• Powerpoint Sharing – Slideshare
• Social Radio – Blogtalk
• Social Bookmarking – Del.icio.us
• Social News – Digg & Reddit
• Web discovery – StumbleUpon
• Social Reviews - Yelp
Evaluate & Learn.
Step 1: Track your progress
Understand the impact of your marketing efforts to guide how to invest your time and resources
Step 2: Install Measurement tools
• Install Google Analytics on your website
• Visit Hubspot’s Website Grader
• Set up Alexa account
• Get a Klout account
• View statistics on Facebook & Yelp
Step 3: Continue learning
• Increase your marketing knowledge
• Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
• Test custom call out boxes & landing pages for targeted campaigns
• Launch internet advertising campaigns (Google AdWords, Facebook Ads, etc.)
• Sell products & content online
• Teach classes online
• Hire a marketing consultant