Regional MagazinesKent Life

Front cover• They have used a green colour which corresponds with

the colours in the background but also the green can support the fact that Kent is the “Garden of England”

• The yellow colour scheme of writing also carries correspondence with the yellow flowers making it stand out and catching attention of reader, giving the magazine some vibrancy

• The use of promoting competitions on the front cover is also a key code and convention as it will entice the reader to buy the magazine

• The blending of the font colours and background blend in creating that house style

• The information on the front also corresponds with the region as it aims to promote the features of Kent

• The content also focuses on the older generation with content like wine as well as saying “mums in a million "therefore anticipating their target audience immediately from the front cover

Contents (2 page)• There are more pictures of the Kent area mainly

places with lots of green to promote the beauty of the “Garden of England”

• Also features Kent attractions like Dover castle where the target audience of older generation would visit

• To reinforce the target audience of the middle age/older generation, individuals from that audience feature in pictures which will attract the audience to buy for tips and info as they show an interest

• The pages are also seperated into content associated with the target group eg, countryside life and homes and gardens to keep the interest and entice the reader but also portray the image of Kent as being green and full of countryside

• The green text also reinforces the kent image as well as emphasising the colour scheme.

• There is also a little offer on the bottom right corner to attract magazine loyalty as you can buy “6 issues for £6”

Advert

• The advert features a picture from the contents page but enlarged to emphasise and show the beauty attraction of Dover castle, which is one of the many castles in Kent

• The castle posses the history of kent as a county blessed with enriched history

• Thus this attracts the target audience of older genration as it is a point of interest for them

• It’s a relatively simple advert with the main picture advertising itself with the green beauty of picture standing out making it look attractive and enticing