Kent county show sponsorship brochure 2014

KENT COUNTY SHOW SPONSORSHIP PACKAGES2014

KENT COUNTY SHOW SPONSORSHIP PACKAGES 2014Around 75,000 people attend the Kent County Show every year from all walks of life so sponsorship offers your company brand awareness whilst providing an opportunity to impress clients, generate new business and develop and renew relationships. There are sponsorship opportunities for the 2014 Show to suit all companies so we would be very happy to discuss your spe-cific requirements to make sure you get the best exposure to potential new customers.

Kent County Show Visitor Profile:

Average Attendance: 75,000 +ABC1: 46%Female: 53%Average Age: 38 Years40% of visitors spend: £100 +

There are six 2014 sponsorship packages that you can choose from or alternatively we can tailor a bespoke package that meets your budget requirements.

AMBER SPONSORSHIP OPPORTUNITIES

• 2 Sponsors badges

• 1 Car parking label

• Sponsorship of a livestock or equine competition in the Amber Category, which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy/rosettes.

• Entry into Members’ Area

• Entry into Sponsors’ Area

• Company acknowledgement in the Show programme & catalogue.

• A Kent County Show sponsorship logo for your company marketing collateral, company website and email signatures to demonstrate your support of the Show to your customers

£500 + VAT

Cattle ClassesBeefbreeder Bull CompetitionBeef Cattle Lines TrophyBeef, Cow or Heifer with Calf CompetitionBeef & Dairy Young HandlersChampion Beef AwardChampion Dairy FemaleCattle Interbreed CompetitionExhibitor Bred Dairy CompetitionCommercial BeefStockmen’s AwardMilk Recorded CattleDairy Cattle Lines

Sheep ClassesBest Sheep ExhibitSheep Interbreed Group of Three Championship

Sheep Pairs Sweepstakes CompetitionSheep Young Handlers CompetitionSupreme Sheep Interbreed Competition

Wool ClassesWoolWool on the Hoof

Horse ClassesRiding HorsesConnemaraDalesDartmoorExmoorFellHack Breeding

HighlandMiniature HorsesCleveland BaysHackney Horse & Pony in HarnessNew ForestShetland & Minature ShetlandFlat Ridden Sport Horse

Show JumpingRiding Club Team Jumping CompetitionRiding Club Horse Jumping

Goat ClassesDairy GoatsBest Goat Exhibit

Amber Sponsorship Categories

For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details:

Email: [email protected] DD: 01622 633051 Switchboard: 01622 630975

BRONZE SPONSORSHIP OPPORTUNITIES

• 4Sponsorsbadges

• 2Carparkinglabels

• SponsorshipofalivestockorequinecompetitionintheBronzeCategory (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy/rosettes

• EntryintoMembers’Area

• EntryintoSponsors’Area

• CompanyacknowledgementintheShowprogramme&catalogue.

• 1xBannerintheringofyourchosensponsorshipactivity

• Upto2Member’sluncheontickets

• AlinkfromtheKentCountyShowwebsitetoyourcompanywebsitetoaidyoursitetraffic(KentShowgroundaverageannualvisits:140,000)

• AKentCountyShowsponsorshiplogoforyourcompanymarketingcollateral, company website and email signatures to demonstrate your support of the Show to your customers

£1500 + VAT

Horse ClassesAny other Breed of Heavy HorseRidden CobsInter Hunt Team RelayRidden Hacks

Sport Horse BreedingWorking HuntersShow Pony BreedingIndividual Shire Horse Classes Available

Bronze Sponsorship Categories



SILVERSPONSORSHIP OPPORTUNITIES

• 6 Sponsors badges

• 4Carparkinglabels

• Sponsorship of a livestock or equine competition in the Silver Category (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy



• 1 x Banner in the main ring

• 1 x Banner in the ring of your chosen sponsorship activity



• A link from the Kent County Show website to your company website to aidyoursitetraffic(KentShowgroundaverageannualvisits:140,000)


£2500 + VAT

Cattle ClassesAny other Pure BreedBritish BlueBritish CharolaisBritish SimmentalInterbreed Junior Beef & Dairy ChampionshipChampion Pairs CompetitionSupreme Cattle ChampionshipHereford

Sheep ClassesAny Other Pure Breed Non-Native Dual Purpose or Rare BreedBeltexBritish DownCharollaisJacobLleynSouthdownSuffolkTexel

Horse ClassesColoured HorsesLead Rein Pony of Hunter Type & Working Hunter PoniesShow Hunter PoniesShow Pony Breeding

Silver Sponsorship Categories



Any other Pure Breed of Continental Origin

GOLDSPONSORSHIP OPPORTUNITIES

• 10Sponsorsbadges

• 8 Car parking labels

• Sponsorship of a livestock or equine competition in the Gold Category (see list attached)

which includes detailed commentary about your company during the class and an

opportunity to present the winner’s trophy

• Entry into Member’s Area

• Entry into Sponsor’s Area


• Full page advertisement in the official show guide

• 1 6m x 6m open space trade stand

• 1 x Banner in the main ring

• 1 x Banner in the ring of your chosen sponsorship activity


• Upto2President’sluncheoninvitations

• Personalised social media advertising

• A link from the Kent County Show website to your company website to aid your site traffic

(KentShowgroundaverageannualvisits:140,000)

• A Kent County Show sponsorship logo for your company marketing collateral, company

website and email signatures to demonstrate your support of the show to your customers

£5000 + VAT

Cattle ClassesAyrshireChannel Island CattleDexterHighlandersHolsteinLimousinSussex

Sheep ClassesRomney

Horse ClassesArabsChildren’s PoniesHeavy Horse TurnoutsHunter BreedingRidden Hunters

Gold Sponsorship Categories



EMERALDSPONSORSHIP OPPORTUNITIES


• 8 Car parking labels

• Sponsorship of a livestock or equine competition in the Emerald Category (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy




• Full page advertisement in the official show guide

• 1 6m x 6m open space trade stand

• 2 x Banners in the main ring

• 2 x Banners in the ring of your chosen sponsorship activity


• Upto4President’sluncheoninvitations


• 2 x Press releases about your company’s Show sponsorship through our PR Agency

• A link from the Kent County Show website to your company website to aid your site traffic (KentShowgroundaverageannualvisits:140,000)

• A Kent County Show sponsorship logo for your company marketing collateral, company website and email signatures to demonstrate your support of the Show to your customers £7500+VAT

£7500 + VAT

Horse ClassesShire Horses (Individual ClassesAvailiableinBronzecategory)Welsh

Emerald Sponsorship Categories



Show JumpingOpen Speed ClassicThe Detling Stakes

DIAMONDSPONSORSHIP OPPORTUNITIES


• 12 x Car parking labels

• Sponsorship of a livestock or equine competition in the Diamond Category or opportunity to sponsor a Show ring or dedicated area of the show (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy

• 6m x 6m open space trade stand (stand options are negotiable)




• Sponsorship of main page on Kent County Show website

• 4xBannersinthemainring

• 4xAdditionalbannersaroundtheShow


• Upto10atthePresident’sluncheon(Friday11thJuly2014)

• VIPtouroftheShow

• 4xBreakfasttickets


• 2 x Press releases about your company’s Show sponsorship through our PR Agency CompanydetailsonSocietynewsletterdistributedto1500members

• A personal photographer to capture your sponsored competition presentation

• A link from the Kent County Show website to your company website to aid your site traffic (KentShowgroundaverageannualvisits:140,000)


£10000 + VAT

Food TentCattle MarqueeFlower Show

Grand PrixArea Trial

Diamond Sponsorship Categories



UNIQUE CORPORATE SPONSORSHIP OPPORTUNITIESAdditional to our sponsorship package benefits, we have a number of unique sponsorship

opportunitiesfor2014whichwillallowyourcompanytotakeownershipofanarea,capturea

three day audience with unlimited exposure and offer sampling and demonstration opportunities:

Show (Covering all 3 Days)• The following areas are available for sponsorship over the full three days: Food Tent, Show Dairy,

Flower Tent, Woodland Area, Show entrance gates, Bee Keepers marquee, Show Picnic areas, Member’s car park, public car park

• SponsorshipofShow‘YouAreHere’boards(x14acrossShowground)

• Sponsorship of Show fingerposts (x 17 across Showground)

• Sponsorship of the Astor Ring Show Jump flower display

• Sampling and demonstration opportunities.

• Car park flags

Show Entertainment• Sponsorship of the main ring entertainment

• Sponsorship of a livestock or equine competition

Show Rings• Sponsorship of specific Show rings:

• Astor Ring (Main Ring)

• Countryside Ring

• Nesfield Ring

• West Ring

• Sheep

• Standen Ring

• Practice Jump Ring

• Heritage Ring Print

• Sponsorship of the black & white Show programme (- distributed with pre-paid public tickets, equine & livestock exhibitors and traders)

• Sponsorship of the Society membership cards

• Sponsorship of the black & white map (-distributed to Judges, trade stands & contractors)

• Sponsorship of President’s luncheon invitations

• SponsorshipoftheMember’snewsletter(-distributedto1500members)

• Sponsorship of ticket folder

• Sponsorship of membership leaflets

• Sponsorshipofpre-bookedticketleaflets(-distributedtoapproximately8000people)

Online • Sponsorship of a dedicated area of the Kent County Show website

www.kentshowground.co.uk:• Show itinerary, which independently (-receives 17,000 hits)

• Show Map

• Ticket Page

• Dropdown menus

• ‘Where to stay’ enhanced listing

The Kent County Show website receives 424,773 annual page views

Hospitality• Atableof10atthePresident’sluncheon(Friday 11th July 2014) – A perfect networking opportunity to

meet the KCAS Board of Directors, prestigious local companies and entertain staff and clients.

• Atableof10attheChairman’sluncheon(Saturday 12th July 2014) – A perfect networking opportunity to meet prestigious local companies and entertain staff and clients

• Tailored corporate hospitality to entertain clients, family & friends

Celebrity• Celebrity endorsement sponsorship

(Prices on Request)We would be happy to discuss your specific requirements to make sure you get the best exposure to potential new customers.

For sponsorship and trade information, to discuss your budgets and requirements or to request a sponsorship form, please contact Kate Excell on the following details:

Email: [email protected]: 01622 633051

Switchboard: 01622 630975

Show Sponsorship Deadline: 13th June 2014

Exclusive Platinum Bespoke PackageA bespoke tailored package to meet your requirements – this could include the Diamond Package plus tailored hospitality opportunities to impress your staff and clients, opportunities for corporate branding of specific areas of the Show or tented attractions, Show entry via helicopter, sponsorship of one of the Show rings, sponsorship of prestigious classes such as the Grand Prix Show Jumping and much more.

+ £10,000 (+ VAT)



FULL SHOW SPONSORSHIP (From £200,000)Details of Benefits on Request



KENT COUNTY SHOW 2014WHY BECOME ONE OF OUR VALUED SPONSORS?

• An opportunity to broaden your company’s competitive edge and improve image, prestige and credibility by supporting a show that your target market finds attractive.

• Targetanaverageannualfootfallof75,000overthreedays.

• A consultative approach to sponsorship where we tailor the package that is right for your company and look after you not just over the three day event but for the whole year.

• Increased company exposure and heightened brand awareness.

• The opportunity to show your support to an event that has been running for 85 years.

• To enhance your company’s public profile.

• A chance to differentiate yourself from your competitors.

• Develop closer and better relationships with customers, both existing and potential new ones.

• A chance to showcase services and products.

• A platform to launch a new product or service.

• A chance to update inventory.

• Boost short term and long term sales.

• Access to a wide range of audiences – immediate contact with decision makers, Government entities and customers.

• A chance to immediately gauge customer response to products and services.

• A chance for customers to try a product firsthand

• Heightened visibility due to positive Show publicity through the media.

Show Sponsorship Deadline: 13th June 2014Contact Kate ExcellEmail: [email protected]: 01622 633051

Kent county show sponsorship brochure 2014

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Transcript of Kent county show sponsorship brochure 2014