PORTFOLIOKenrick M. Ramsay | Graphic Desinger | www.kenrickramsay.com

Typogrpahy Book DesignThe objective was to design a type specimen book for the A Brief History of Typography. This design will focus more on the typography aspect of my designing skill with layout each page will different design utilizing different typefaces and geometric shapes and patterns along with a somewhat black and white color palette. Using simple shapes to create the pages helped reinforce the overall theme and typeface. The book is setup as a saddle stitch binding.

5SKATE Exhibit DesignAn exhibit and app design for history of skateboarding and it transformation from wood plank with roller skate wheels to a modern day skateboard. The way that I create the exhibit was that I used the Illustrator to vector the 3-D layout of walkthrough with the added detail of the information with adding people the add aspect of people walk through actual museum exhibit plus with add context with tickets as providing a date and location. The app design created using a Photoshop and creating the app to the match with the design logo and based around the skateboarding theme allow people create their own skateboard decks and give a calendar of the time of event for the exhibit. The idea want to exhibit to be based was it location; I want to go with New York City since I originated from there I based exhibit so I create the idea of 5 Skate can be based on the five boroughs of NYC as its inspiration.

Bakery Package DesignThis bakery package design was for a fictional bakery. The use of color palette had a big influence on the design bringing out of feminine aspect of me as a designer. I want to established the 3 different packages (cake mix, candles and icing) as well a logo which also simple and feminine design. In my opinion this the first project that I had to explore different persona.

AIGA Holiday Posters Design16x20 poster design for zombie appreciation and rocking your personal sunglass (10.31.11 and 06.1.12). I want zombies to be more appreciated, what better way is in have the holiday in October (Micron drawings on shading of hand & Illustrator detail on shape and form of the hand). Give a reason to celebrate for wearing shades in the first day in June. Both projects explore use of typographic design as well giving me the opportunity to be unique and imaginative in creating mad-up holiday.

Untamed Brewery & Bottle DesignI came up with the hypothetical company, Untamed Brewing Co. for concept of bring out the party animal in everyone, so I decided to have the company based Philadelphia PA because the strong demographic of sport fanatics and heavy party goers. On each of the label there is a beast that represents each ale strength; like the wolf it represents a light ale because their prone of power coming from working in pack and not alone. These ales are traditionally brewed from natural ale ingredients with mixed spices to bring out the more of the flavor and bring out more of everyone’s wild side.

The Providence Guidebook DesignA simple book design that use a balance of photography, book layout design and Native Rhode Islanders viewpoints of city of Providence. The front cover is more a childish like design when it utilizes a light and dark blue palette for the sky and sea as well as the text and sailboat. I wanted to stick with Providence’s unique feature of being a city surrounded by water. I wanted treat the each page layout as if a stream of water was flowing throughout the book.

CSRI Website Redesign For this project, I had to work on team with two other designers and we were given the task to redesign a static website of Cambodia Society of Rhode Island. We had to create a layout that need to be user-friendly with a clean aesthetic and easier navigation. As well, we had organized content in way people can access the information through the website. Overall, this was great teamwork effort with working with actual client and as well work together to accomplish an assigned task. You take a look at the website at: http://cambodiansocietyofrhodeisland.org/

White Alpine Tour Event DesignA fictional event design that entailed design a logo, apparel and poster for that event in ways of promoting it. I wanted to create a winter style event that will get everyone thrilled for, so why not snowboarding. As a result I went with a White Alpine Tour because most snowboarding and skiing events uses the mountains as symbol for winter sport and most of time snowboarding events are usually a tour. Each design piece promotes the tour in its own way.

Daft Punk Poster DesignI created a simple and minimalistic poster using of Daft Punk helmet (Guy Christo). I’ve always wanted to do something for Daft Punk. This is a little something I did in my free time. I designed this simple poster in support of group and their music.

Heart Awarenss Poster & Flyers DesignThis project was to create a promotional design in bringing awareness to Heart Awareness Month that happens every month of February where it’s dedicated to raising awareness about heart disease and increasing knowledge about prevention. So, I wanted to design a poster and flyers that promoted the cause. This design allow me to explore a new type of radiating color palette that made the heart and event title pop out more throughout the design along with any design feature like the typographic layout of the word “beat” and listed heart diseases layout in typographic format. The heart monitor line was added touch, which work well with the “beats” in way illustrating a heart on a heart monitor. Overall, this project was a little something that wanted to do for in my free time in where I wanted to create something for another cause that needed to be promoted more.

Read For A Change Cause DesignThis was a design for good project that help give awareness to a cause. I chose project be base on to do on lacking of reading with children and illiteracy in United States and design a way for promote the good about reading for all ages. I had created content in many different medium forms like for print , a event poster, three book markers and three magazine ads and for web a website layout along with creating a simple logo that represent the cause and represent what it stand for.

$2.39 Little $3.39 Regular $4.69 Large

$2.39 Little $3.39 Regular $4.69 Large

Cajun StyleFive Guys Style

$2.29 Regular $2.59 Large$2.09 Bottled Water

FAMOUS FRIES

DRINKS

BURGERS

Cheese

Double

Bacon

Single

$ 5.79 Hamburger$ 6.49 Cheeseburger$ 6.79 Bacon Burger$ 7.49 Bacon Cheeseburger

$3.99 Little Hamburger$4.69 Little Cheeseburger$4.99 Little Bacon Burger$5.69 Little Bacon Cheeseburger

SANDWICHES$2.99 Veggie Sandwich$3.69 Cheese Veggie Sandwich$3.69 Grilled Cheese$4.99 BLT

HOT DOGS$3.79 Hot Dog$4.49 Cheese Dog$4.79 Bacon Dog $5.49 Bacon Cheese Dog

ALL TOPPINGS ARE FREE! M ayonnaise Lettuce Pickles Tom atoes Grilled Onions Grilled M ushrooms Ketchup

M ustard Onions Jalapeno Peppers Green Peppers A.1. ® Steak Sauce BBQ Sauce Hot Sauce

ALL TOPPINGS ARE FREE! M ayonnaise Lettuce Pickles Tom atoes Grilled Onions Grilled M ushrooms Ketchup

M ustard Onions Jalapeno Peppers Green Peppers A.1. ® Steak Sauce BBQ Sauce Hot Sauce

Five Guys Rebrand DesignFive Guys rebrand project was redesigning the Five Guys Burger & Fries brand and create a fresh new look that will be friendly and relaxed to drive the business and welcome new customers. Five Guys Burgers & Fries is one of the best burger joints in the U.S., unfortunately their visual identity and branding is lacking. I took the initiative to rethink their brand and attempted to design a new campaign that was more fitting to their dining experience. I decided I wanted to recreate the following for redesigning the brand: Logo, Menu, Environmental Graphic, Mobile App, and some packaging design. Overall I retire the red and white checkerboard design from their original brand and created a new retro vintage burger joint design with new color palette and layout for the brand identity.