Kenny Roger Roasters

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Transcript of Kenny Roger Roasters

Page 1: Kenny Roger Roasters
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FILEThe beginning of a deliciously healthy habit...

First introduced in Coral Springs, Florida in August 1991 by John Y. Brown, Jr. (former

governor of Kentucky and one of the original developers of Kentucky Fried Chicken) and

Kenny Rogers (the entertainer)

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FILEThe beginning of a deliciously healthy habit...

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FILEThe beginning of a deliciously healthy habit...

Both men were drawn to the idea of serving home-style family

foods based on a menu, which is centered around wood-fire

rotisserie chicken. Their unique marinade and spice formula,

combined with wood-fire roasting in a specifically designed

rotisserie, became the basis of a breakthrough taste in rotisserie

chicken. The menu, design and service style were created to

position the concept midway between quick-serve and casual

dining (Fast Casual Dining)

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FILEThe beginning of a deliciously healthy habit...

Brown pursued an opportunity to provide healthy and delicious

food through roasting in a fast food environment.

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Opened its first store in the Philippines on

March 28, 1995 in Alabang Town Center

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KRR International PHILIPPINES – 41 StoresMALAYSIA – 70 StoresINDONESIA – 9 StoresSINGAPORE – 7 StoresCHINA – 3 Stores

Joint-Venture Stores:BRUNEIBANGLADESHINDIAQATAR

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Types of KR Stores in the Philippines:

Free-StandingMall-Based

*Full-Service*Semi-Enhanced Self-Service

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FILEOur Famous Roasted Chicken…

Compared with fried chicken, Roasted Chicken provides: 51% less sodium 43% less fat 29% less calories

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THE GROWTH OF KENNY ROGERS RESTAURANT

IN MALAYSIA

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• Kenny Rogers ROASTERS was awarded three times in a row (1996, 1997, 1998) for the prestigious America's Choice Award Winner for the Best Chicken Chain by Restaurants and Institutions Magazine, a leading publication from USA. Kenny Rogers ROASTERS was also awarded the Master Franchisee of the Year 2000/2001and 2002/2003 by the Malaysian Franchise Association, an affiliate of the World Franchise Council.

• Berjaya Roasters (M) Sdn. Bhd. is the franchise holder for Kenny Rogers ROASTERS ("KRR") in Malaysia. The company is a wholly owned subsidiary of Berjaya Group Berhad and was incorporated in 1994.

• In April 2008, Berjaya Corp Bhd (BCorp) wholly owned subsidiary of ROASTERS Asia Pacific and master franchise for Kenny Rogers ROASTERS fully acquired the chain's parent, US-based Nathan's Famous Inc.

• BFood registered a revenue growth of 19% from RM60.42 million in the previous year to RM71.94 million this year. Pre-tax profit was RM12.58 million, an increase of 21% compared to RM10.40 million for the previous year. The increase in revenue and pre-tax profit were mainly due to an increase on comparable store sales as well as additional restaurants opened during the financial year under review. Consequently, profit after tax also increased 17% from RM8.68 million to RM10.19 million. Currently, there are 68 KRR restaurants nationwide comprising 55 BRoasters owned restaurants and 13 franchised restaurants. BRoasters plans to open a total of 15 restaurants nationwide in the financial year ending 30 April 2012.

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BFood registered a revenue growth of 19% from RM60.42 million in the previous year to RM71.94 million this year. Pre-tax profit was RM12.58 million, an increase of 21% compared to RM10.40 million for the previous year. The increase in revenue and pre-tax profit were mainly due to an increase on comparable store sales as well as additional restaurants opened during the financial year under review. Consequently, profit after tax also increased 17% from RM8.68 million to RM10.19 million. Currently, there are 68 KRR restaurants nationwide comprising 55 BRoasters owned restaurants and 13 franchised restaurants. BRoasters plans to open a total of 15 restaurants nationwide in the financial year ending 30 April 2012.

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Your Investments

Fee Structure and Capital Set up Cost as :- Franchise Fees : USD 25,000 (RM 76,527.51)Royalty & Marketing Fees : 5%Capital setup cost per restaurant for an : USD 250,000 (RM 765,279.94)

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