Management 4120 New Venture Management

Building Your Business Using Social Media

Presentation Overview…

1. How mobile is changing the way we do business

2. Share some case studies on social media

3. Give you some strategies on how to use social media in your business. Facebook, LinkedIn, YouTube and Twitter and Foursquare.

4. How to connect on my social platforms.

5. Resources for continued education

6. Q/A

The Mobile Revolution is here

•Mobile Phone is Constantly with the Owner

•Consumer Can Be Individually Identified by their Phone Number

•Mobile is Always On & 7 out of 10 People Sleep with their Phone

•Mobile Phones have built in Payment Mechanism – “Click to Buy”

“Helping companies build an online presence”

iPhone

Use iPhone for gathering photos for sharing & posting

Online Reviews

Online Reviews

BLOGSlide ShareWebinars

StumbleUpon

Online Lead Generation StrategyUsing Video & Social Media

ArticlesArticles

Case Study #1Local San Francisco Dentist

Irena Vaksman

San Francisco Dentist, Irena Vaksman

•YouTube Video

•Blog – Dental Hygiene Tips

•Twitter

•Yelp – 5 Star Rating

Groupon “Deal of the Day”Generated 320 New Patients

•High Tech Word of Mouth

•Reply to Comments

•5 Star Rating & 24 Reviews

Case Study #2ElectricMan – Arlington, Texas

The January 31st snow & ice storm found the American Red Cross without power for their 2,000 units of blood.

Because ElectricMan used Social Media principles of Facebook, Twitter, YouTube, LinkedIn, & Blogging he was positioned first in Google.

American Red Cross contacted him and he saved 2,000 units of blood.

Social Media Really is “Word of Mouth Advertising” on Steroids…

“When you do a remarkable job for your customers they will, in turn make positive remarks about you – but instead of telling 1 person they are telling 1,600 Twitter followers.”

~ Paul Slack ~Co-Founder of Splash Media

Lesson here…

The “ElectricMan” knew how to use Social Media. He was on Facebook, Twitter, YouTube, LinkedIn, & has a Blog.

When opportunity knocked… he was there!

Linkedin Personal Profile

•Change your status frequently.."top of mind"

•Response to EVERYONE who communicates with you

•Email Signature becomes your micro-profile

•Set up slideshare PPT presentations

•Link Websites & Twitter

Linkedin Personal Profile

Linkedin Company Profile

•Products and Services

•Recommendations

•Follow companies you are targeting

•Find the key contacts within the company

•Helps with SEO

Keys To Success

•Complete Profile 100%

•Get Recommendations

•Connect with people

•Create, Join, Participate in Groups

•Expand your network

Why YouTube

• 60% of all web traffic is video

• Average adult views 5 hours of video per month

• 30 billion videos are watched in US every month

• 4th most visited site on the Internet and #2 search engine

Who's Watch Video Online ?

Use video for FAQ & SAQ

Video Testimonials

Use on Website

More Than 106 Million Accounts.... 450,000 Per Day

Twitter Users Are More Educated Than The General Population

Twitter Users Have a Higher Income Than The General Population

Plays an Active Role in Purchase Decisions

Companies Using Twitter Average 2x More Leads Per Month Than Those Who Don’t

67% of Twitter Users are More Likely to Buy Brands that They Follow

Why Twitter?

Use hash tags # to follow conversations

Mention thought leaders to build your followers @petekane

Use lists to break down your followers

Tweet quotes so they can be retweeted.

Gain knowledge from thought leaders

Gaining intelligence from your followers

Build relationships and grow your community

Other Twitter Tips

•Users check-in at locationsLocation based social applicationEarn points and unlock badgesMay announce to friend, Twitter and FacebookUser with most check-in becomes mayor of the location

What is

•Special offers for checking inDrive people from pump to store Change offers each monthCustomers spread the word You can track results

Connect with me

•@petekane

•FlipKane & Mediamarketingz & XpectResultsNow

•www.PeteKane.com,

•@petekane

•pete@imediamarketingz.com

•404-987-0310

Slide Share

Leaders in the industry

Slide Share

•@Lewis Howes, SplashCube

•James Wedmore, Lou Bartone

•Mari Smith, SplashCube

•Sean Malarkey, SplashCube

•Natalie 800-838-7969 x23850

SplashCube

•SplashCube for managing your facebook, Linkedin & twitter

• 1-855-249-7752 for free 30 day trial.