KENA - TOURISM INDUSTRY PHASE 2

8/7/2019 KENA - TOURISM INDUSTRY PHASE 2

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ARISE TOURS &

TRAVEL PVT. LTD.

PRESENTED BY:

KENA VASHI


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INDUSTRY OVERVIEW

Tourism industry is the one of the most industry

and second foreign exchange industry in India.

This industry has tremendous potential to

contribute development of nation and creation of

nation building past recent year. This industry

growing rapidly and gives the opportunity to

different kind of tourism in India.


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COMPANYS OVERVIEW:

One of the fastest growing comprehensive travels -

tours service providers in Gujarat- India. The travel

and tourism industry however was hit the hardest.

Increasing fear amongst consumers afraid to fly anda downturn in the world economy caused a drastic

decline in the demand for both business and leisure

travel causing passenger numbers to plummet.


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BUSINESS DESCRIPTION

Name: Arise Tours & Travel Pvt. Ltd.

Location: Surat, Gujarat.

Type Of Business: Service & Transportation.

Form Of The Business: Sole Proprietorship


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MISSION

To create and nurture a healthy, exuberant,

respectful, and enjoyable environment, in

which our employees are fairly compensatedand encouraged to respect the customer and

the quality of the service we intend to provide.


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SERVICES OFFERED

Passport & Visa Cruise Booking

International &

Domestic Ticketing

Domestic Tour

Department

International Tour

Department Hotel Booking

Money Exchange


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MARK

ET SERVEDArise would serve only domestic market in the

initial stage. In the domestic market it will target

the middle class, upper middle class, and upper

class segments.


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PROCESS

1. Registration.

2. Memorandum Of Association.


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COMPETITORS

Thomas Cook

Cox & Kings

SOTC Make My Trip

Raj Travels


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SWOT ANALYSISSTRENGTHS:

Existing percentage market share.

Existing the image and brand recognition.

High level of awareness within target

market.

Knowledge and experience of market trends.Large number of distribution channels.

Good Service variety.

WEAKNESS

High volume costs.

High capital expenditure, i.e. marketing

expenses, data processing costs and human

resources, e.g. staff turnover.

Over capacity.Excessive fixed assets

OPPORTUNITIES

Chance to exploit strengths

Current political and economic situation

Increased in demand for cheaper holidays

with greater flexibility

THREATS

Competition from main competitor

Economic down-turn caused by a lack in

consumer confidence.

Change in consumer behavior


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FINANCIAL ANALYSISPARTICULARS AMOUNT (RS.)

Lease Property ( 628 sq ft) 5,00,000

Infrastructure 8,00,000

Inauguration 1,00,000

Publicity 1,00,000

Skilled Employees 3,00,000

Unskilled Employees 2,00,000

Total 20,00,000

SOURCES OF FUNDPersonal Fund - 10,00,000

Bank loan - 10,00,000


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KENA - TOURISM INDUSTRY PHASE 2

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