Ken Schneider Career Highlights
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Ken Schneider, MBA [email protected] Experienced in management, research, analysis and executing marketing strategies.
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Transcript of Ken Schneider Career Highlights
Ken Schneider, MBA
Experienced in management, research, analysis and executing marketing
strategies.
Schneider’s BicycleI took over management of Schneider’s Bicycle Shop in an emergency. The owner, my father, was injured in a robbery. The incident was heavily covered by local media.
Management duties included:
•Determining product mix and pricing•Buying inventory, accounting•Marketing and public relations•Maintaining website & social media•Managing part-time employees•Sales, repairs and customer service
Public Relations Firms
I have worked for several public relations firms. These roles require:
•Partnering with clients and team members to determine the needs of a project
•Determining key messages, crafting a strategy to reach desired audiences
•Researching to quickly familiarize yourself with new industries and rapidly changing situations
•An ability to execute under tight deadlines
“Save St. Ignatius”
Save St. Ignatius Campaign, Communications Lead
•Helped write an appeal that made the business case for keeping the church open
•Created talking points, media coached the appeal team
•Conducted media relations, interviewed on WKYC and in the Cleveland Plain Dealer
•The appeal was successful in keeping the church open
MBA Projects
Consulting project for OurPets Inc:
•Assessed Canadian market potential and created market development strategy
•Reported on the laws & regulations affecting the industry, including special labeling requirements
•Evaluated costs associated with exporting
Strategic audit of Exelon Inc:
•Strategic analysis of competition and environment
•SWOT analysis
•Financial analysis of past 5 years and future projections
•Recommendations and strategic alternatives
Freelance Projects
Jo-Ann Inc, Marketing Analyst
•Reported on email, coupon and print performance
•Reported on web, social media and mobile application usage
•Used software such as Google Analytics, IBM Coremetrics, Strongmail, MSC
Freelance ProjectsCleveland State University, Writer
•Wrote press releases, the President’s Newsletter, marketing brochures, web content
•Standardized and edited outgoing emails to establish one tone
Tremont Electric, Marketing
•Helped develop nPower PEG brand messaging, social media plan
•Assisted in media relations; placements in The Wall Street Journal, Wired, Fast Company, NPR
