Ken krogue sales acceleration summit 2015
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Transcript of Ken krogue sales acceleration summit 2015
KEN KROGUE
FOUNDER & PRESIDENT
INSIDESALES.COM
SIMON SINEK SAYS,
“START WITH WHY,”
BUT HE’S WRONG
Thanks Everyone!
Simon Sinek says…
MOST LEADERS
AND COMPANIES
START FROM THE OUTSIDE IN.
THEY START WITH WHAT
AND HOW.
“INSPIRED LEADERS THINK, ACT,
AND COMMUNICATE FROM THE
INSIDE OUT.”
They Start With Why…
“PEOPLE DON’T BUY WHAT YOU
DO, THEY BUY WHY YOU DO IT.”
GREAT SALESPEOPLE START
WITH “WHO”
THEN MOVE TO “WHY”
AND IF THE WHY IS STRONG
ENOUGH…
THE WHAT
AND HOW ARE EASY…
#SalesSummit | @KenKrogue
BANT
B = Budget
A = Authority
N = Need
T = Timing
#SalesSummit | @KenKrogue
BANT
B = Budget
A = Authority
N = Need
T = Timing
#SalesSummit | @KenKrogue
BANT vs ANUM
B = Budget
A = Authority
N = Need
T = Timing
A = Authority
N = Need
U = Urgency
M = Money
MATT DIXON
ELAY COHEN
COMPELLING
EVENTS
GREAT SALESPEOPLE START
WITH “WHO”
THEN MOVE TO “WHY”
AND IF THE WHY IS STRONG
ENOUGH…
THE WHAT, HOW, WHEN,
AND HOW MUCH
ARE EASY…
THANKS EVERYONE!
Go to the Virtual Booth Now
@kenkrogue
kenkrogue.com
linkedin.com/in/kenkrogue
forbes.com/sites/kenkrogue