Ken Hardison's "3 Easy Ways to Get 30% More Clients Without Spending More Money"

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Providing Knowledge To Grow Your Practice 3 Easy Ways to Get 30% More Clients Without Spending More Moneywith Ken Hardison The Legal Marketing & Management Authority You’re About To Discover…

description

In these slides presented at a National Trial Lawyers webinar, attorney and master marketer Ken Hardison, president of PILMMA (Personal Injury Lawyers Marketing and Management Association) teaches you: ● How to efficiently get more leads with the same amount of your marketing dollars. ● Three things you must do to convert more of your website visitors into paying clients. ● How to create an ethical follow up system to convert indecisive leads (fence sitters) into signed cases. ● How to hold your staff accountable for closing new callers into signed cases. ● How to implement the "Grandma Test " to assure more sign ups from leads. Ken Hardison is a partner in the law firm Hardison & Cochran. He has practiced Injury and Disability Law for more than 32 years and built one of the largest personal injury law firms in North Carolina. He still actively participates in the marketing of the firm. In addition, Ken has a small Social Security Disability Firm (Carolina Disability Lawyers) in Myrtle Beach, SC. More about Ken at: https://www.linkedin.com/in/kenhardison

Transcript of Ken Hardison's "3 Easy Ways to Get 30% More Clients Without Spending More Money"

Page 1: Ken Hardison's "3 Easy Ways to Get 30% More Clients Without Spending More Money"

Providing Knowledge To Grow Your Practice

“3 Easy Ways to Get 30% More Clients Without Spending

More Money”

with Ken HardisonThe Legal Marketing & Management Authority

You’re About To Discover…

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“The only way to get more cases is to spend MORE dollars on advertising

and marketing your law firm.”

WRONG!

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MY FREE GIFTAt the end of this

presentation!

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Tactic #1Allocate your dollars to where you are getting your best…

ROI

- eturn- n- nvestment

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Offline Tracking Methods:

Track telephone numbers

Ask them!

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Online Tracking Methods:

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Different Landing Pages with Different URLs

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CRM Tracking:

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Spend your money on what’s working!

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Tactic #2Create a follow-up system

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Results:

56Calls

8Cases

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Tactic #3Improve your intake handling of new callers

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Training:

Role PlayingIntake in a Box

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Hold Your Staff Accountable

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Ghost Calls

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Daily Records:

Number of calls

Number of intakes

Number of appointments

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Key Performance Indicator:

Each Day

Each Week

Each Month

Conversion Rate

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Your Intake Staff…

Should not be paralegals

Dedicated staff member

Plantronics headgear

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If you implement…

Tactic #1: Allocate your dollars to where you get the best ROI

Tactic #2: Create a follow-up system

Tactic #3: Improve your intake handling of new callers

You will increase your new case intakes by 30% - Guaranteed!

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“Most will increase 50-70% within the first 6 months!”

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www.NTLsummit.com

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Get My Free Report & Toolkit at

www.CreateAusp.com

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Questions?