Ken + barbie
10
Mattel’s Digital Campaign: Barbie & Ken Reunite?
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date post
17-Oct-2014 -
Category
Education
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view
831 -
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description
PR class presentation
Transcript of Ken + barbie
Mattel’s Digital Campaign:
Barbie & Ken Reunite?
Mattel launched it’s new campaign
January-February 14th 2011
Campaign created by:Ketchum Public Relations
+Mattel internal Marketing
Team
Barbieandken.com Featured the Love O meter
Facebook Foursquare Twitter YouTube
www.BarbieandKen.com
•5 million page views
•Hundreds of thousands voted
Social Media :
“Catch me if you Ken”
The campaign was a huge success
Barbie’s Facebook page experienced a
34% increase in fans&
200% increase in engagement, through comments, likes and shares.