My daughter Kelly McCoy married Kelly Henry; now they are both Kelly Henrys. Click.
Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President...
-
Upload
anne-allen -
Category
Documents
-
view
215 -
download
1
Transcript of Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President...
![Page 1: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/1.jpg)
GET REALDOES YOUR CAMPUS NEED YOU?
11/08/11 2:00PM - 3:15PM
Kelly Goodman - UCLA
Jared Ceja, MBA - Chaffey College
Frank Mumford - CSU Fullerton/NACAS President
Sadja Pals - ICBA
Mike Kelly - NBC
![Page 2: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/2.jpg)
Overview
Building our panel of experts
The issue
CC case study – Chaffey College
University case study – UCLA
Q&A with the panel
![Page 3: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/3.jpg)
The Issue
Does your campus need you?Difficult economy + competition + inflexibility + complacency + fear +
modesty = alarming rate of outsourcing
We cannot look at ourselves as the same as other campus departments
![Page 4: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/4.jpg)
Chaffey College Bookstore
Jared Ceja – Director of Auxiliary Services
![Page 5: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/5.jpg)
Common Enemy
Be informed about the realities we face
Realize our common goal
Take an interest in the entire store’s performance
Toss away the petty issues
![Page 6: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/6.jpg)
Student Employment
#1 employer of Chaffey students by far
Your on-campus advocates & “spies”
Provides venues for specific departments to share with students
Focus on completion – Auxiliary scholarship
Lead Student Worker program
Biannual job fair with Food Services
![Page 7: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/7.jpg)
Green Efforts
Consideration with construction
E-waste and ink collection
Auxiliary bottle/can recycling + cardboard
Eco-coolers and delivery
Reusable/refillable cups
Bio bags and green retail items
Buyback, rentals, used, and e-books
Minor replacements such as light bulbs
Styrofoam free
![Page 8: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/8.jpg)
Text Programs
Rental – in-store and on-line
E-book
Low price guarantee
Guaranteed buyback
Price comparisons
Negotiation assistance
![Page 9: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/9.jpg)
Digital Presence
Website:Custom gear for customers and departments
Substantially discounted software, computers and accessories
STA travel
MarketingFacebook and Twitter with campus
Akoo, campus network, marquee, etc.
![Page 10: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/10.jpg)
Small Services
Ticket office – bus, theme park, movie, theatre, athletic, and other events
Fax, stamp, and shipping services
3rd party partnerships – e-waste & ink recycling, laptop repair
Vending refunds/replacements
ISIC cards and STA
In-store competitions
![Page 11: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/11.jpg)
Product Assortment
Beyond books, supplies and study aids:C-store goods – F&B, personal care
Magazines, DVDs, electronics
Greeting cards and gifts
Grad center
Kids books
![Page 12: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/12.jpg)
Convenience
Panther Express
Newsstands & enclosures
Cash back at the register
Gift cards (campus cards)
Locations – 3 bookstores, 1 c-store, 5 vending, and on-line
![Page 13: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/13.jpg)
Campus Involvement
All F/T staff required to be on at least one campus committee or team
Fundraising offers
Be open – offer space and assistance
Grad fest, Welcome Back, Halloween, etc.
Be a bookstore cheerleader!
![Page 14: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/14.jpg)
Get out your message:Non-profit organization
Huge contributor to scholarships, graduation, events, clubs, and departments
Cohesive way to get in front of people
Offer an opportunity for people to contribute and/or request support
Make sure the Bookstore team is supportive of other Auxiliary units
![Page 15: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/15.jpg)
Kelly GoodmanAssociated Students UCLA
outreach engagement local value
![Page 16: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/16.jpg)
Associated Students UCLA• Undergraduate Students Association• Graduate Students Association• Student Media• Services and Enterprises
– Student Union– Food Service– UCLA Store
![Page 17: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/17.jpg)
ASUCLA Benefits U• Full Time Students• Over 30,000 Members• Marketing
![Page 18: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/18.jpg)
First Year Orientation• Student Tours of ASUCLA Services• Enormous Activities Fair• Partner with Orientation Tour Guides• UCLA Store After Hours Sale• ASUCLA Resource Fair
![Page 19: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/19.jpg)
Student Engagement• One Day Sales• Student Activities Officers Luncheon• Social Responsibility
![Page 20: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/20.jpg)
Faculty/Staff Outreach• Creation of Campus Outreach Manager• Faculty Resource Guide• Course Materials Outreach Strategies• Faculty and Staff Sale• New Faculty Outreach• Faculty Author Marketing• Partnerships
![Page 21: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/21.jpg)
Other Groups• Athletics• Alumni• Visitors• Website Strategies
![Page 22: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/22.jpg)
ASUCLA Core Values
• Championship Service• Your Student Association• ASUCLA Benefits U• Target Zero Waste• Building Toward the Future• Employee Investment• The Greater Good• Our Independent Bookstore• Campus Partnerships
![Page 23: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/23.jpg)
Panel Comments
Mike Kelly – Sr. VP of Textbooks, NBC
Frank Mumford – Executive Director, CSUF Auxiliary
Sadja Pals – Member Services Manager, ICBA
![Page 24: Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.](https://reader035.fdocuments.in/reader035/viewer/2022062801/56649e4d5503460f94b43236/html5/thumbnails/24.jpg)
Questions?