Kellogg's Digital Strategy
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Transcript of Kellogg's Digital Strategy
The BIG Idea
Launching a new social media campaign, revamping all of the current digital media
Create the new Kellogg’s cereal contest
Do you have what it takes?
????????
Key Performance Indicators
Using Google Analytics to measure site ratings traffic etc.
Goals
Increase brand consumption of target audience by 30% over a year
Find a successful winner of the contest
How Will Social Media and Pay-Per Click Work?
Facebook and twitter
Gain consumer insight and have direct contact with our target audience
Short 15 sec clips for advertisement
Pay Per Click
Optimized to target exactly what the consumer needs
Inbound Marketing
Must enter your email to enter the site
Providing coupons, free samples
When final stage is reached:
Consumer perks and rewards
BudgetComponent Time Cost Per
HourTotal Costs
Strategy 70 hours $250 $17,500
Planning 95 hours $250 $22,500
Paid Media Monthly: 12 months
$3,000 per month
$36,000
Pay Per Click Weekly: 52 weeks
$100 per week
$5,200
Management 50 hours $250 $12,500
Implementing 110 hours $250 $27,500
Execution 80 hours $250 $20,000
Reporting Results
90 hours $250 $22,500
Totals: 495 hours $131,300