KELLIE WHITEHEAD, CREDENTIALS & OVERVIEW

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Transcript of KELLIE WHITEHEAD, CREDENTIALS & OVERVIEW

Page 1: KELLIE WHITEHEAD, CREDENTIALS & OVERVIEW

Kellie Whitehead…..• 13 years International Marketing & PR experience – UK, Europe &

Middle East• Social Media engagement expertise since 2009• Kodak Middle East, Eros Group, Qatar Foundation , Various small

businesses and own ‘Mamavents’ brands - Now lead with Uniler Gulf on ‘Comfort Zone Arabia’ -

• Specialising in ‘creative content’ – the drilled down ‘How to really SPEAK’ to the audience demographic.

• Kellie excels in communicating with women and families on the right level, across cultures, language and more

• Kellie has written articles on lifestyle and families for The National, Gulf News, Mother Baby & Child Magazine in the ME alone.

• Kellie’s expertise is not limited to online, and her personal profile and personality has led to her engagement with women offline, via events and representing brands on their behalf – ( Philips Avent & Samsung )

A dynamic and experienced combination of drilled down marketing experience coupled with the loyalty and appreciation of the target demographic make Kellie an unbeatable proposition for any brand looking to engage with consumers.

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Kellie Whitehead…..• 8,100 personal twitter followers @dubaiwriter• 2500 twitter followers @mamaventsdubai• 6000 facebook fans at www.facebook.com/mamaventsdubai• www.mamaknowsdubai.com - up and coming blog/site to showcase

brands, competitions articles and more.• Mamavents is a dynamic brand that holds a database of over 5000

email addresses as well as online engagement. Mamavents public events attract anything up to 250 attendees – depending on capacity and event itself

• Each event is surrounded by a social media push that is unrivalled.

• A combination of journalism, marketing and personality has given mamavents the sparkle to engage and retain attention of brands small and large

• Women aged 25-44 from every nationality within the expat community, know Kellie and LOVE mamavents

“I honestly do think that you bring a great quality to the mums program, and really help them relax and enjoy themselves”

Rebecca Atack – Informa Events – Philips Avent Breastfeeding conference .

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Case Studies…Comfort Zone Arabia•November 2012 – first month of work on the brand – raised true engagement stream by 800% on previous three months

Ponds – Gold Radiance Launch •Competition on mamavents and Youtube videos generated almost 1000, hits on Youtube – 289 competition entries ( on a reach of 2k FB fans) and an overwhelming amount of goodwill feedback – based on the ‘refreshing’ concept.

UAE Food Explorer – Gold Award winning campaign on behalf of TBWA/Raad – hired as lead face/blogger – and utilised network to kick off the campaign.

•Kellie was a great asset to the UAE Food Explorer campaign. She made the articles interesting, and fun to read through her witty writing style. She managed to help spread the word about the campaign using her vast reach on social channels, and get people talking about it. Finally, she was a pleasure to work with as she delivered quality work within the given timelines.

‘Spa Sisters’ campaign for www.spagenie.ae - over one month in March – raised FB fans holistically by 2000 through personal engagement and value added – •Make Mama Over campaign for Slim Spa – raised engagement by 700 FB fans and generated awareness and ROI for spa sales over the month -

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Who is mama media?

Mama media isas an umbrella company that that encompasses the activties of Kellie Whitehead – whether providing content or strategy management on a ‘White Lable’ basis to brands and companies, via retainers and project based work – or va the ‘mamavents’ brands in the UAE

Mama media also provides boutique marketing and PR services for lifestyle and family orientated businesses, products and services backed by 13 years International experience and specialises in digital engagement, events and traditional press coverage.

Mamavents has successfully launched four original concepts within Dubai and also created an unbeatable online community based on loyalty and engagement within our target demographic of women aged 25 to 45 years.

Why mama media?

Mamavents has the capacity and unparalleled access to the women and kids market to enable your business to reach its target demographic using it’s unique combination of social media (facebook, twitter), it’s very own blog and via its extensive portfolio of related brands such as MamaMeets, MamaTesters, SolidariTea and more., not forgetting Dubai’s very first, active a’Mummy Blog’ – www.mamaknowsdubai.com

No one knows your audience like we do, And no one works harder to make sure they know YOU!