How Leading Financial Services Organisations are Keeping Business Digital
Keeping Digital Human
21
@jimwolffman #signalnoise KEEPING DIGITAL HUMAN Using ‘Experience Planning’ to put people first.
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Transcript of Keeping Digital Human
Experience Plans can include
CUSTOMER BEHAVIOUR
MEDIA HABITS
BRAND CONNECTIONS
SERVICE OPPORTUNITIES (online, mobile, social, experiential)
MARKETING & PR OPPORTUNITIES
EVERY BRAND HAS A LIFECYCLE
A brand means different things to people at different times. A person’s (digital) experience with the brand should reflect this.
Brand is dead. Long live culture
Thinking about the culture of an audience and the organisations that serve it tells us a lot more than ‘brand’ does.
Now your turn
Take a client, campaign or product and get planning…
- The customer lifecycle
- Where the brand fits in
- Service opportunities
- Media opportunities
- Marketing ideas